DIGITAL MEDIA WORKSHOP

Kevin Smith | Digital Media & Communications Specialist
@kevin4quality | @bcpsqc
Here’s the Plan
1. High level overview
2. Social media as a strategy for health care
improvement
3. Examples of the BCPSQC...
Poll
How do you rate your experience with digital
media?
Poll
How do you rate your experience with digital
media?
1.Newbie
2.Amateur
3.Comfortable
4.Superstar
Another Poll
Who knows what BCPSQC stands for?
Another Poll
Who knows what BCPSQC stands for?
Our Vision
A sustainable health care system
built on a foundation of quality.
Our Mission
Provide system-wide leadership through
collaboration with patients, the public and
those working within the he...
#ihi25forum
@ck4q | @kevin4quality
BCPSQC Journey…just beginning!
Communications & engagement to …
1. Support efforts to improve quality of care
2. Build soc...
BCPSQC
Communications
& Engagement
Strategy

#smIHI | @ck4q | @ajay4quality
Why use online tools?
Current Practice

+

+
Future Practice

+

Complimented with...

+
Storytelling
Finding stories
― from staff, partners, call outs/campaigns
Documenting stories
― written/blog, video, photo,...
Pew Internet Surveys (Generations 2010)
The Engagement Pyramid

Gideon Rosenblatt, Former Groundwire Executive Director
Adapted from Josh Bernoff's POST (2007)
#smIHI | @ck4q | @ajay4quality
Social Media Guidelines
Typically include:
-Information about the context and benefits of using social media.
-What to be ...
Newsletters
1.News & resources
2.Events
3.Job posting
4.News from our friends

#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
Slides via
324 total presentations uploaded
Example from Quality Forum 2013
—4 plenary presentations
—102 breakout session...
Video
—
—
—
—
—

Promotion
Storytelling
Documentation
Education
vs

#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
What is the all-time most
watched video online?
PSY – Gangnam Style
~1.8 Billion hits! (Nov 13, 2013)
The Next Sensation?!
PSY – Gangnam Style
~1.8 Billion hits! (Nov 13, 2013)

Global Handwashing Day
~127K hits (Nov 13, 201...
#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
Unique opportunity to:
1. Engage with colleagues
2. Disseminate ‘calls to action’ to large audiences
3. Increase awareness...
BCPSQC Approach
− Trusted voice on health quality
− Support the work of our partners
− Empower staff and those interested ...
Our Strategy on Twitter (THE JOURNEY SO FAR)
TWITTER STRATEGY

@BCSepsis
Trusted

The Conversation

@BCPSQC
@CLeARBC
@ck4q...
Power of Collective Twitter Following
Started
BCPSQC
ck4q
Sharimck
BCSQAN
BCSepsis
CLeARBC
BCQualityForum
Kanneprocter
Twe...
BCPSQC Strategy
1. Follow organizations/individuals that align
with our work
− Helps build followers
(~ 15-25% of those yo...
BCPSQC Strategy
3. Disseminate content in a way that is fresh and
engaging
– Live tweet from events
– Keeping tweets short...
Newbie? Amateur? That’s okay.
230 million users….
….40% don’t tweet.
Download it from
www.bcpsqc.ca
(we’ll be referring to it
throughout the session)
Be Two-Way. Ask Questions.
1. Make tweets engaging and informative.
2. Feel free to crowd-source for
information or feedba...
Follow & tweet organizations and/or individuals
that interest you
via hashtag search:
1.Search #bchc
2.See who else is twe...
Follow & tweet organisations and/or individuals
that interest you
Follow relevant accounts:
@bcpsqc
@VCHhealthcare

@ck4q
...
Building a Strong Twitter Following
1.
2.
3.
4.

Follow others, look to see who they are following:
Look at lists – that y...
Three Main Things to Keep in Mind
1. Tweet short (<120 characters) and include links.
2. Use hashtags (but don’t overuse t...
Seriously?
Let your personality shine
Seriously?
It’s okay to have fun
Seriously?
Being casual works, too
An Example!

#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
So What Happened?

#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
And How’d it Grow?

#smIHI | @ck4q | @ajay4quality
#ihi25forum
#smIHI | @ck4q | @ajay4quality
@ck4q | @kevin4quality
What did the Canadian Patient Safety Institute try?

#ihi25forum
@ck4q | @kevin4quality
A Hand Hygiene
Video Contest!
CPSI Campaign
— It’s all about the people –
“viewers choice”
— Videos posted to
Facebook & YouTube
— Votes = Likes on
Face...
Hand Hygiene Across Canada
Housekeeping Staff
Maimonides Geriatric
Center, Quebec
“Mrs. A”, Winner, Viewers Choice
Chatham-Kent
Health Alliance, Ontario
Outcome of HH Video Competition
•
•
•
•

1,025 votes cast
54,000 post views on Facebook (up 154%)
Doubled their Facebook f...
Outcome of HH Video Competition
Hard Data
•1,025 votes cast
•54,000 post views on Facebook
(up 154%)
•Doubled Facebook fol...
A couple other visual tools…
— Leverage social networks to build social stories
— Based upon social media networks
 Twitter, Facebook, YouTube, Flickr...
The Future...
1. More connections, less isolation
The Future...
1. More connections, less isolation
2. Compelling stories through video
The Future...
1. More connections, less isolation
2. Compelling stories through video
3. Power of the crowds
A Few Final Notes…
1. Capacity

#smIHI | @ck4q | @ajay4quality
A Few Final Notes…
1. Capacity
2. Personal vs professional use

#quality4 | #quality2013
#ihi25forum
#smIHI | @ck4q | @aja...
A Few Final Notes…
1. Capacity
2. Personal vs professional use
3. Privacy concerns

#quality4 | #quality2013
#ihi25forum
#...
Join us for our next #QualityChat!
- One hour “Twitter chat” on topic related to
improving quality of care
- New guest hos...
Join us for our next #QualityChat!
January 29, 2014
Pat Rich (@cmaer)
Managing Editor, Member Communications, Canadian Med...
#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
Thanks!
ksmith@bcpsqc.ca
@kevin4quality
@bcpsqc
Digital Media - Tools, Tips & Examples
Digital Media - Tools, Tips & Examples
Digital Media - Tools, Tips & Examples
Digital Media - Tools, Tips & Examples
Digital Media - Tools, Tips & Examples
Digital Media - Tools, Tips & Examples
Digital Media - Tools, Tips & Examples
Digital Media - Tools, Tips & Examples
Digital Media - Tools, Tips & Examples
Digital Media - Tools, Tips & Examples
Digital Media - Tools, Tips & Examples
Digital Media - Tools, Tips & Examples
Digital Media - Tools, Tips & Examples
Digital Media - Tools, Tips & Examples
Digital Media - Tools, Tips & Examples
Digital Media - Tools, Tips & Examples
Digital Media - Tools, Tips & Examples
Digital Media - Tools, Tips & Examples
Digital Media - Tools, Tips & Examples
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Digital Media - Tools, Tips & Examples

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This presentation was delivered by Kevin Smith to a group of Vancouver Coastal Health Community Dietitians on November 27, 2013.

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  • Digital Media - Tools, Tips & Examples

    1. 1. DIGITAL MEDIA WORKSHOP Kevin Smith | Digital Media & Communications Specialist @kevin4quality | @bcpsqc
    2. 2. Here’s the Plan 1. High level overview 2. Social media as a strategy for health care improvement 3. Examples of the BCPSQC 4. Let’s keep it casual
    3. 3. Poll How do you rate your experience with digital media?
    4. 4. Poll How do you rate your experience with digital media? 1.Newbie 2.Amateur 3.Comfortable 4.Superstar
    5. 5. Another Poll Who knows what BCPSQC stands for?
    6. 6. Another Poll Who knows what BCPSQC stands for?
    7. 7. Our Vision A sustainable health care system built on a foundation of quality.
    8. 8. Our Mission Provide system-wide leadership through collaboration with patients, the public and those working within the health system in a relentless pursuit of quality.
    9. 9. #ihi25forum @ck4q | @kevin4quality
    10. 10. BCPSQC Journey…just beginning! Communications & engagement to … 1. Support efforts to improve quality of care 2. Build social movement thinking into quality 3. Engage at a wide scale Through … Engagement | Storytelling | Digital Strategy #smIHI | @ck4q | @ajay4quality
    11. 11. BCPSQC Communications & Engagement Strategy #smIHI | @ck4q | @ajay4quality
    12. 12. Why use online tools?
    13. 13. Current Practice + +
    14. 14. Future Practice + Complimented with... +
    15. 15. Storytelling Finding stories ― from staff, partners, call outs/campaigns Documenting stories ― written/blog, video, photo, audio Sharing stories ― via social media, web, email, partners
    16. 16. Pew Internet Surveys (Generations 2010)
    17. 17. The Engagement Pyramid Gideon Rosenblatt, Former Groundwire Executive Director
    18. 18. Adapted from Josh Bernoff's POST (2007) #smIHI | @ck4q | @ajay4quality
    19. 19. Social Media Guidelines Typically include: -Information about the context and benefits of using social media. -What to be aware of. -The process to follow when using social media. -Principles to guide the use of social media tools in your professional capacity. -Useful links.
    20. 20. Newsletters 1.News & resources 2.Events 3.Job posting 4.News from our friends #smIHI | @ck4q | @ajay4quality
    21. 21. #smIHI | @ck4q | @ajay4quality
    22. 22. #smIHI | @ck4q | @ajay4quality
    23. 23. Slides via 324 total presentations uploaded Example from Quality Forum 2013 —4 plenary presentations —102 breakout session presentations —11 academic and quality pre-forum presentations —7 patient & family centered care pre-forum presentation —8 Heath Talks presentations
    24. 24. Video — — — — — Promotion Storytelling Documentation Education vs #smIHI | @ck4q | @ajay4quality
    25. 25. #smIHI | @ck4q | @ajay4quality
    26. 26. What is the all-time most watched video online?
    27. 27. PSY – Gangnam Style ~1.8 Billion hits! (Nov 13, 2013)
    28. 28. The Next Sensation?! PSY – Gangnam Style ~1.8 Billion hits! (Nov 13, 2013) Global Handwashing Day ~127K hits (Nov 13, 2013)
    29. 29. #smIHI | @ck4q | @ajay4quality
    30. 30. #smIHI | @ck4q | @ajay4quality
    31. 31. #smIHI | @ck4q | @ajay4quality
    32. 32. Unique opportunity to: 1. Engage with colleagues 2. Disseminate ‘calls to action’ to large audiences 3. Increase awareness of issues 4. Build and strengthen communities 5. Promote learning from events #smIHI | @ck4q | @ajay4quality
    33. 33. BCPSQC Approach − Trusted voice on health quality − Support the work of our partners − Empower staff and those interested to use Twitter to grow interest and involvement in the health quality agenda #smIHI | @ck4q | @ajay4quality
    34. 34. Our Strategy on Twitter (THE JOURNEY SO FAR) TWITTER STRATEGY @BCSepsis Trusted The Conversation @BCPSQC @CLeARBC @ck4q @BCQualityForum @BCSQAN @sharimck @SeniorsQuality @DrMarsBar #smIHI | @ck4q | @ajay4quality @crecsky Initiatives @tweetvandijk @Kevin4Quality @Kanneprocter @CHochfilzer Organization @Meher4Q @DrDavSweet @KimberMcKinley Staff
    35. 35. Power of Collective Twitter Following Started BCPSQC ck4q Sharimck BCSQAN BCSepsis CLeARBC BCQualityForum Kanneprocter Tweetvandijk Kevin4Quality Chochfilzer Total Following Jun 13 2011 Mar 15 2011 Jul 28 2009 Apr 27 2012 Apr 27 2012 Jun 7 2013 May 1 2012 Mar 11 2011 Oct 28 2010 Feb 20 2012 Feb 23 2012 2265 1006 439 372 199 83 100 386 134 225 146 Followers # of Tweets 2601 1316 439 277 417 51 222 179 227 228 92 8064 5002 2907 677 409 395 133 168 501 565 604 157
    36. 36. BCPSQC Strategy 1. Follow organizations/individuals that align with our work − Helps build followers (~ 15-25% of those you follow, follow you back) 1. Engage with those who interact with us 1. RTing our partners, thanking for RTs, #FF 2. Active dialogue on relevant topics #smIHI | @ck4q | @ajay4quality
    37. 37. BCPSQC Strategy 3. Disseminate content in a way that is fresh and engaging – Live tweet from events – Keeping tweets short and witty – Provide links to Council and partner events, documents or interesting information #smIHI | @ck4q | @ajay4quality
    38. 38. Newbie? Amateur? That’s okay. 230 million users…. ….40% don’t tweet.
    39. 39. Download it from www.bcpsqc.ca (we’ll be referring to it throughout the session)
    40. 40. Be Two-Way. Ask Questions. 1. Make tweets engaging and informative. 2. Feel free to crowd-source for information or feedback. 3. The point is to be engaging. #quality4 | #quality2013 @ck4q | @ajay4quality
    41. 41. Follow & tweet organizations and/or individuals that interest you via hashtag search: 1.Search #bchc 2.See who else is tweeting 3.Then you can follow the people that interest you… 4.And who they follow
    42. 42. Follow & tweet organisations and/or individuals that interest you Follow relevant accounts: @bcpsqc @VCHhealthcare @ck4q @VCHclinicaled Professional/regulatory bodies Leaders in your field “Strategic” people
    43. 43. Building a Strong Twitter Following 1. 2. 3. 4. Follow others, look to see who they are following: Look at lists – that you and similar accounts belong to Search for hashtags – who is using them? Tweet! — Great content (we’ll get into that) 5. Engage with others! – Conversations, Twitter chats, “thanks for following”
    44. 44. Three Main Things to Keep in Mind 1. Tweet short (<120 characters) and include links. 2. Use hashtags (but don’t overuse them). 3. Mention people.
    45. 45. Seriously? Let your personality shine
    46. 46. Seriously? It’s okay to have fun
    47. 47. Seriously? Being casual works, too
    48. 48. An Example! #smIHI | @ck4q | @ajay4quality
    49. 49. #smIHI | @ck4q | @ajay4quality
    50. 50. #smIHI | @ck4q | @ajay4quality
    51. 51. #smIHI | @ck4q | @ajay4quality
    52. 52. #smIHI | @ck4q | @ajay4quality
    53. 53. #smIHI | @ck4q | @ajay4quality
    54. 54. #smIHI | @ck4q | @ajay4quality
    55. 55. So What Happened? #smIHI | @ck4q | @ajay4quality
    56. 56. #smIHI | @ck4q | @ajay4quality
    57. 57. And How’d it Grow? #smIHI | @ck4q | @ajay4quality
    58. 58. #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
    59. 59. What did the Canadian Patient Safety Institute try? #ihi25forum @ck4q | @kevin4quality
    60. 60. A Hand Hygiene Video Contest!
    61. 61. CPSI Campaign — It’s all about the people – “viewers choice” — Videos posted to Facebook & YouTube — Votes = Likes on Facebook
    62. 62. Hand Hygiene Across Canada Housekeeping Staff Maimonides Geriatric Center, Quebec
    63. 63. “Mrs. A”, Winner, Viewers Choice Chatham-Kent Health Alliance, Ontario
    64. 64. Outcome of HH Video Competition • • • • 1,025 votes cast 54,000 post views on Facebook (up 154%) Doubled their Facebook followers 1,300 comments on the hand hygiene videos (compared to almost no comments on posts previously) • ~3,500 views of the videos
    65. 65. Outcome of HH Video Competition Hard Data •1,025 votes cast •54,000 post views on Facebook (up 154%) •Doubled Facebook followers •1,300 comments (vs almost no comments on posts previously) •~3,500 views Overall •Audience Engagement •Social Spread •Reward •Sustainability (e.g., 2012 Med Rec Video Contest)
    66. 66. A couple other visual tools…
    67. 67. — Leverage social networks to build social stories — Based upon social media networks  Twitter, Facebook, YouTube, Flickr, Instagram, etc — Provides opportunity to make sense of what you've pulled together #smIHI | @ck4q | @ajay4quality
    68. 68. The Future... 1. More connections, less isolation
    69. 69. The Future... 1. More connections, less isolation 2. Compelling stories through video
    70. 70. The Future... 1. More connections, less isolation 2. Compelling stories through video 3. Power of the crowds
    71. 71. A Few Final Notes… 1. Capacity #smIHI | @ck4q | @ajay4quality
    72. 72. A Few Final Notes… 1. Capacity 2. Personal vs professional use #quality4 | #quality2013 #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @ajay4quality @ck4q | @kevin4quality
    73. 73. A Few Final Notes… 1. Capacity 2. Personal vs professional use 3. Privacy concerns #quality4 | #quality2013 #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @ajay4quality @ck4q | @kevin4quality
    74. 74. Join us for our next #QualityChat! - One hour “Twitter chat” on topic related to improving quality of care - New guest host each month (it can be you!) - Last Wednesday of each month #smIHI | @ck4q | @ajay4quality
    75. 75. Join us for our next #QualityChat! January 29, 2014 Pat Rich (@cmaer) Managing Editor, Member Communications, Canadian Medical Association March 26, 2014 Helen Bevan (@HelenBevan) Chief Transformation Officer with the NHS Horizons Team #QualityChat www.bcpsqc.ca/events/events-qualitychat.html #smIHI | @ck4q | @ajay4quality
    76. 76. #smIHI | @ck4q | @ajay4quality
    77. 77. #smIHI | @ck4q | @ajay4quality
    78. 78. #smIHI | @ck4q | @ajay4quality
    79. 79. Thanks! ksmith@bcpsqc.ca @kevin4quality @bcpsqc
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