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A Crash Course in Social Media for Improvement
 

A Crash Course in Social Media for Improvement

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How can social media be used to improve health care? ...

How can social media be used to improve health care?

This presentation will be delivered in a full-day workshop at the IHI National Forum on December 9, 2013 by:

Christina Krause
Executive Director, BC Patient Safety & Quality Council
@ck4q | @bcpsqc

Kevin Smith
Digital Media & Communications Specialist, BC Patient Safety & Quality Council
@kevin4quality | @bcpsqc

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  • Christina <br /> Slides 1-6 <br />
  • Ajay <br /> Slides 7 – 12 <br />
  • Ajay <br /> Last slide <br />
  • Chris <br /> Slides 13 - 43 <br />
  • Ajay <br /> Slides 44 - <br />
  • Ajay <br /> Slides 44 - <br />
  • Ajay <br /> Slides 44 - 48 <br />
  • Christina 49 - 52 <br />
  • Was really about the people and the work they do! <br /> Hopes of friends sharing the video, increase traffic to facebook and gain more likes on Facebook. <br />
  • So we launched the video competition and what did we get? <br /> And now I’m here to show you how we did it! <br />
  • So we launched the video competition and what did we get? <br /> And now I’m here to show you how we did it! <br />
  • So we launched the video competition and what did we get? <br /> And now I’m here to show you how we did it! <br />
  • Chromeo – nice n clean – yo gabba gabba ~3.2 million hits (May 6 2009) http://www.youtube.com/watch?v=rDG0c3saE4I <br /> Crawford The Cat ~360k (Feb 2 2007) - kids video http://www.youtube.com/watch?v=s_yR-oGNMaA <br /> UNICEF: Global Handwashing Day Tokyo Japan ~256k (Oct 15, 2009) http://www.youtube.com/watch?v=825gGELjB98 <br /> It’s in your hands ~242k (Mar 1 2011) http://www.youtube.com/watch?v=Qdpd3roZjYw <br />
  • What is Twitter? And, why are we using it? (35 mins) <br /> POSTE Method (15 min) <br /> Twitter Basics (40 mins) <br /> Get Your Hands Dirty! (throughout) <br /> ** (Optional) Additional time for those interested in <br /> further Twitter exploration (30 mins) <br />
  • What is Twitter? And, why are we using it? (35 mins) <br /> POSTE Method (15 min) <br /> Twitter Basics (40 mins) <br /> Get Your Hands Dirty! (throughout) <br /> ** (Optional) Additional time for those interested in <br /> further Twitter exploration (30 mins) <br />
  • What is Twitter? And, why are we using it? (35 mins) <br /> POSTE Method (15 min) <br /> Twitter Basics (40 mins) <br /> Get Your Hands Dirty! (throughout) <br /> ** (Optional) Additional time for those interested in <br /> further Twitter exploration (30 mins) <br />
  • What is Twitter? And, why are we using it? (35 mins) <br /> POSTE Method (15 min) <br /> Twitter Basics (40 mins) <br /> Get Your Hands Dirty! (throughout) <br /> ** (Optional) Additional time for those interested in <br /> further Twitter exploration (30 mins) <br />
  • What is Twitter? And, why are we using it? (35 mins) <br /> POSTE Method (15 min) <br /> Twitter Basics (40 mins) <br /> Get Your Hands Dirty! (throughout) <br /> ** (Optional) Additional time for those interested in <br /> further Twitter exploration (30 mins) <br />
  • What is Twitter? And, why are we using it? (35 mins) <br /> POSTE Method (15 min) <br /> Twitter Basics (40 mins) <br /> Get Your Hands Dirty! (throughout) <br /> ** (Optional) Additional time for those interested in <br /> further Twitter exploration (30 mins) <br />
  • Chris do you like the top on n <br />
  • YES / NO examples <br /> Getyour_vote_on <br />
  • YES / NO examples <br /> Getyour_vote_on <br />
  • YES / NO examples <br /> Getyour_vote_on <br />
  • - highlight: stroke search at top, review one of the tweets. <br />
  • Friday night trending topics -- Magistrate, #terry @bbcsport <br />
  • Friday night trending topics -- Magistrate, #terry @bbcsport <br />
  • If you’re talking about the council... <br /> What in health care can we talk about? <br /> What can’t we talk about? <br />
  • Notice anything? <br />
  • Provided link <br /> MT <br />
  • Provided link <br /> MT <br />
  • If you’re talking about the council... <br /> What in health care can we talk about? <br /> What can’t we talk about? <br />
  • If you’re talking about the council... <br /> What in health care can we talk about? <br /> What can’t we talk about? <br />
  • If you’re talking about the council... <br /> What in health care can we talk about? <br /> What can’t we talk about? <br />
  • If you’re talking about the council... <br /> What in health care can we talk about? <br /> What can’t we talk about? <br />
  • 3 sample tweets (when we learn the lingo) <br /> Load up Hootsuite, BCPSQC website <br />
  • 3 sample tweets (when we learn the lingo) <br /> Load up Hootsuite, BCPSQC website <br />
  • 3 sample tweets (when we learn the lingo) <br /> Load up Hootsuite, BCPSQC website <br />
  • 3 sample tweets (when we learn the lingo) <br /> Load up Hootsuite, BCPSQC website <br />
  • 3 sample tweets (when we learn the lingo) <br /> Load up Hootsuite, BCPSQC website <br />
  • 3 sample tweets (when we learn the lingo) <br /> Load up Hootsuite, BCPSQC website <br />
  • 3 sample tweets (when we learn the lingo) <br /> Load up Hootsuite, BCPSQC website <br />
  • 3 sample tweets (when we learn the lingo) <br /> Load up Hootsuite, BCPSQC website <br /> How can we radically think differently about health care? Tell us! http://ow.ly/i33es @carefesto #quality2013 #quality4 <br />
  • 3 sample tweets (when we learn the lingo) <br /> Load up Hootsuite, BCPSQC website <br /> How can we radically think differently about health care? Tell us! http://ow.ly/i33es @carefesto #quality2013 #quality4 <br />
  • 3 sample tweets (when we learn the lingo) <br /> Load up Hootsuite, BCPSQC website <br />
  • Christina 49 – 52 <br /> “we just have to go for it!” <br />
  • Christina 49 – 52 <br /> “we just have to go for it!” <br />
  • Christina 49 – 52 <br /> “we just have to go for it!” <br />
  • Christina 49 – 52 <br /> “we just have to go for it!” <br />
  • Christina 49 – 52 <br /> “we just have to go for it!” <br />
  • Christina 49 – 52 <br /> “we just have to go for it!” <br />
  • Christina 49 – 52 <br /> “we just have to go for it!” <br />
  • Christina 49 – 52 <br /> “we just have to go for it!” <br />

A Crash Course in Social Media for Improvement A Crash Course in Social Media for Improvement Presentation Transcript

  • A CRASH COURSE IN SOCIAL MEDIA FOR IMPROVEMENT Christina Krause | Executive Director, BCPSQC | @ck4q Kevin Smith | Communications Specialist, BCPSQC | @kevin4quality IHI National Forum on Quality Improvement in Health Care | Dec 2013
  • Minicourse Pre-work Before the minicourse, please complete this quick pre-work so that you can get the most out of our session. http://ow.ly/rahOv #ihi25forum @ck4q | @kevin4quality
  • Before we get started … Share what you are learning, ask questions or chat with others on Twitter! #m3 #ihi25forum @ck4q | @kevin4quality #IHI25forum
  • Don’t forget to “hatch your egg”! #ihi25forum @ck4q | @kevin4quality
  • Don’t forget to “hatch your egg”! #ihi25forum @ck4q | @kevin4quality
  • Ground Rules How do we want to work together in this room today? #ihi25forum @ck4q | @kevin4quality
  • #ihi25forum @ck4q | @kevin4quality
  • Impromptu Networking Two minutes per person in pairs. Speak with 3 people you don’t know! Ask 2 questions: -What are you passionate about in your work? -How do you think social media can help you in your role? #ihi25forum @ck4q | @kevin4quality
  • Overview of the Day Two Parts: 1. Social media as a strategy for health care improvement 2. Getting your hands dirty with Twitter #ihi25forum @ck4q | @kevin4quality
  • Our Vision A sustainable health care system built on a foundation of quality. #ihi25forum @ck4q | @kevin4quality
  • Our Mission Provide system-wide leadership through collaboration with patients, the public and those working within the health system in a relentless pursuit of quality. #ihi25forum @ck4q | @kevin4quality
  • #ihi25forum @ck4q | @kevin4quality
  • #ihi25forum @ck4q | @kevin4quality Pew Internet Surveys (Generations 2010)
  • Pew Internet #ihi25forum @ck4q | @kevin4quality
  • Pew Internet #ihi25forum @ck4q | @kevin4quality
  • The Engagement Pyramid #ihi25forum @ck4q | @kevin4quality Gideon Rosenblatt, Former Groundwire Executive Director
  • TRIZ #ihi25forum @ck4q | @kevin4quality
  • TRIZ – First Step In groups, make a list of “to do’s” in answer to your assigned question on a flip chart. There is no wrong answer – GO WILD! 5 minutes #ihi25forum @ck4q | @kevin4quality
  • Questions 1. How can we ensure privacy is breached on social media tools such as Twitter/Facebook? 2. How do we make sure no one is on Twitter? 3. How can ensure NO dialogue, learning or sharing occurs on online community of practice websites? 4. What could we do to ensure we do NOT succeed in using social media as a health care improvement tool? #ihi25forum @ck4q | @kevin4quality
  • TRIZ – Second Step Go down the list and ask: “Is there anything on this list that we currently practice, even remotely?” —Cross out the ones that you aren’t doing AT ALL —Circle the ones that you resemble something you are currently doing #ihi25forum @ck4q | @kevin4quality
  • TRIZ – Third Step Take one item at a time and ask: —How am I and how are we going to stop it? —What would be the first move? —What could I personally commit to stopping right now. —What could we do in the next few days? Next week? —Do we need leadership help? Organizational support? #ihi25forum @ck4q | @kevin4quality
  • Why use online tools? #ihi25forum @ck4q | @kevin4quality
  • #ihi25forum @ck4q | @kevin4quality
  • #quality4 | #quality2013 @ck4q | @ajay4quality
  • #ihi25forum @ck4q | @kevin4quality
  • — Largest social network in the world with 1 billion+ users — In Canada, 18 million people have accounts (52%) — In the US, 128 million people have accounts (41%) — 67% of us log-in daily — Of people who are online, 4 out of 5 have an account #ihi25forum @ck4q | @kevin4quality
  • #ihi25forum @ck4q | @kevin4quality
  • Adapted from Josh Bernoff's POST (2007) #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Adapted from Josh Bernoff's POST (2007) #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Poll My organization has a clear social media engagement strategy: a. SOS b. Not so much c. Pretty good d. Absolutely! #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • BCPSQC Journey…just beginning! Communications & engagement to … 1. Support efforts to improve quality of care 2. Build social movement thinking into quality 3. Engage at a wide scale – strong ties/weak ties Through … Engagement | Storytelling | Digital Strategy #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • BCPSQC Communications & Engagement Strategy #smIHI | @ck4q | @ajay4quality
  • Social Media Guidelines Typically include: -Information about the context and benefits of using social media. -What to be aware of. -The process to follow when using social media. -Principles to guide the use of social media tools in your professional capacity. -Useful links. #ihi25forum @ck4q | @kevin4quality
  • Social Media Guidelines Typically include: -Information about the context and benefits of using social media. -What to be aware of and a bit about the process to follow in using social media. -Principles to guide the use of social media tools in your professional capacity. -Useful links. -CONSULT BOTH YOUR ORGANIZATIONAL & PROFESSIONAL GUIDELINES #ihi25forum @ck4q | @kevin4quality
  • Email Marketing — Email newsletter using • Targeted, personal emails • Partner emails #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Newsletters ~ The Digital Way 1.The Look 2.Database Management 3.Two-way Dialogue (Engagement Pyramid) 4.Statistics #ihi25forum #quality4@ck4q | @ajay4quality #smIHI | | #quality2013 @ck4q | @ajay4quality @kevin4quality
  • Things we consider when sending emails: #ihi25forum #quality4@ck4q | @ajay4quality #smIHI | | #quality2013 @ck4q | @ajay4quality @kevin4quality
  • Things we consider when sending emails: #ihi25forum #quality4@ck4q | @ajay4quality #smIHI | | #quality2013 @ck4q | @ajay4quality @kevin4quality
  • 98% receive your email 2% soft or hard bounce. 18-26% open a few mark as junk. 2-5% click 0.2-0.5% unsubscribe. 1-3% take action Courtesy of @mrbenjohnson #smIHI | @ck4q | @ajay4quality How many people do you think read your entire email?
  • #ihi25forum @ck4q | @kevin4quality
  • #ihi25forum @ck4q | @kevin4quality
  • #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • #quality4 | #quality2013 #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @ajay4quality @ck4q | @kevin4quality
  • #ihi25forum @ck4q | @kevin4quality
  • #ihi25forum @ck4q | @kevin4quality
  • Storytelling Finding stories ― from staff, partners, call outs/campaigns Documenting stories ― written/blog, video, photo, audio Sharing stories ― via social media, web, email, partners #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • An Example: Tools & Products 1. 2. 3. 4. 5. 6. 7. Email Blasts Sharing presentations Blog Posts Videos Photos Unique website and analytics Twitter #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Slides via 286 presentations uploaded Example from Quality Forum 2013 —4 plenary presentations —102 breakout session presentations —11 academic and quality pre-forum presentations —7 patient & family centered care pre-forum presentation —8 Heath Talks presentations #ihi25forum @ck4q | @kevin4quality
  • #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • #quality4 | #quality2013 #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @ajay4quality @ck4q | @kevin4quality
  • #ihi25forum @ck4q | @kevin4quality
  • #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Video — — — — — Promotion Storytelling Documentation Education vs #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • #smIHI | @ck4q | @ajay4quality
  • Unique opportunity to: 1. Engage with colleagues (strong & weak tie) 2. Disseminate ‘calls to action’ to large audiences 3. Increase awareness of issues 4. Build and strengthen communities 5. Promote learning from events #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • BCPSQC Approach − Trusted voice on health quality − Support the work of our partners − Empower staff and those interested to use Twitter to grow interest and involvement in the health quality agenda #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Our Strategy on Twitter (THE JOURNEY SO FAR) TWITTER STRATEGY @BCSepsis Trusted The Conversation @BCPSQC @CLeARBC @ck4q @BCQualityForum @BCSQAN @sharimck @SeniorsQuality @DrMarsBar #smIHI | @ck4q | @ajay4quality @crecsky Initiatives @tweetvandijk @Kevin4Quality @Kanneprocter @CHochfilzer Organization @Meher4Q @DrDavSweet @KimberMcKinley Staff
  • Power of Collective Twitter Following Started BCPSQC ck4q Sharimck BCSQAN BCSepsis CLeARBC BCQualityForum Kanneprocter Tweetvandijk Kevin4Quality Chochfilzer Total Following Jun 13 2011 Mar 15 2011 Jul 28 2009 Apr 27 2012 Apr 27 2012 Jun 7 2013 May 1 2012 Mar 11 2011 Oct 28 2010 Feb 20 2012 Feb 23 2012 2265 1006 439 372 199 83 100 386 134 225 146 #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality Followers # of Tweets Klout Score 2601 1316 439 277 417 51 222 179 227 228 92 8064 5002 2907 677 409 395 133 168 501 565 604 157 56 49 43 43 41 34 40 30 34 46 25
  • BCPSQC Strategy 1. Follow organizations/individuals that align with our work − Helps build followers (~ 15-25% of those you follow, follow you back) 1. Engage with those who interact with us 1. RTing our partners, thanking for RTs, #FF 2. Active dialogue on relevant topics #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • BCPSQC Strategy 3. Disseminate content in a way that is fresh and engaging – Live tweet from events – Keeping tweets short and witty – Provide links to Council and partner events, documents or interesting information #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • An Example! #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • #smIHI | @ck4q | @ajay4quality
  • #smIHI | @ck4q | @ajay4quality
  • #smIHI | @ck4q | @ajay4quality
  • #smIHI | @ck4q | @ajay4quality
  • #smIHI | @ck4q | @ajay4quality
  • #smIHI | @ck4q | @ajay4quality
  • So What Happened? #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • #smIHI | @ck4q | @ajay4quality
  • And How’d it Grow? #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • BCPSQC Strategy 1. 2. 3. 4. 5. 6. # of followers # of clicks # of retweets # of replies/mentions # of lists featuring @BCPSQC Top tweets (content) + review of layout #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • #smIHI | @ck4q | @ajay4quality
  • #smIHI | @ck4q | @ajay4quality
  • — Leverage social networks to build social stories — Based upon social media networks  Twitter, Facebook, YouTube, Flickr, Instagram, etc — Provides opportunity to make sense of what you've pulled together #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • #ihi25forum @ck4q | @kevin4quality
  • #smIHI | @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
  • Let's Take an Issue. #ihi25forum @ck4q | @kevin4quality
  • #ihi25forum @ck4q | @kevin4quality
  • Engage the community #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Take an action #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Take an action #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Your Media! #smIHI | @ck4q | @ajay4quality
  • Your Media! #smIHI | @ck4q | @ajay4quality
  • Our #smIHI | @ck4q | @ajay4quality
  • #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • 1. Ownership #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • 2. Measuring Success #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • 3. Changing Behaviour #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @kevin4quality
  • #ihi25forum @ck4q | @kevin4quality
  • What did the Canadian Patient Safety Institute try? #ihi25forum @ck4q | @kevin4quality
  • A Hand Hygiene Video Contest! #ihi25forum @ck4q | @kevin4quality
  • CPSI Campaign — It’s all about the people – “viewers choice” — Videos posted to Facebook & YouTube — Votes = Likes on Facebook #ihi25forum @ck4q | @kevin4quality
  • Hand Hygiene Across Canada Housekeeping Staff Maimonides Geriatric Center, Quebec
  • “Mrs. A”, Winner, Viewers Choice Chatham-Kent Health Alliance, Ontario
  • Outcome of HH Video Competition • • • • 1025 votes cast 54,000 post views on Facebook (up 154%) Doubled their Facebook followers 1300 comments on the hand hygiene videos (compared to almost no comments on posts previously) • ~3500 views of the videos #ihi25forum @ck4q | @kevin4quality
  • Outcome of HH Video Competition Hard Data •1025 votes cast •54,000 post views on Facebook (up 154%) •Doubled Facebook followers •1300 comments (vs almost no comments on posts previously) •~3500 views #ihi25forum @ck4q | @kevin4quality Overall •Audience Engagement •Social Spread •Reward •Sustainability (e.g., 2012 Med Rec Video Contest)
  • All time watched Hand Hygiene videos University of Geneva Hospital 170,000 hits Nov 17, 2009 #ihi25forum @ck4q | @kevin4quality
  • All time watched Hand Hygiene videos University of Geneva Hospitals ~170,000 hits (Nov 17, 2009) Jefferson University Hospitals ~115,000 hits (Jan 31, 2011)
  • What is the all-time most watched video online? #ihi25forum @ck4q | @kevin4quality
  • Most all-time watched video PSY – Gangnam Style ~1.8 Billion hits! (Nov 13, 2013) #ihi25forum @ck4q | @kevin4quality
  • The Next Sensation?! PSY – Gangnam Style ~1.8 Billion hits! (Nov 13, 2013) #ihi25forum @ck4q | @kevin4quality Global Handwashing Day ~127K hits (Nov 13, 2013)
  • Another example!
  • How NHS used social media to 'go viral' for Change Day — 9 million Twitter impressions for a dedicated #nhschangeday hashtag — 1, 600+ visits in 19 days to Change Day YouTube channel — 33, 000 visits to Change Day Facebook Page — 2, 000 visits to Change Day podcast channels, not including downloads and subscriptions on a dedicated podcast channel on iTunes #ihi25forum @ck4q | @kevin4quality
  • How NHS used social media to 'go viral' for Change Day — 9 million Twitter impressions for a dedicated #nhschangeday hashtag — 1, 600+ visits in 19 days to Change Day YouTube channel — 33, 000 visits to Change Day Facebook Page — 2, 000 visits to Change Day podcast channels, not including downloads and subscriptions on a dedicated podcast channel on iTunes — With a pledge target of 65,000, they achieved 182,000 pledges via online website #ihi25forum @ck4q | @kevin4quality
  • What’s Next for NHS Change Day? #ihi25forum @ck4q | @kevin4quality
  • Creating Your Own Social Media Strategy Turn to Your Neighbour: What are you working on? What strategies might you use? #ihi25forum @ck4q | @kevin4quality
  • Twitter 101: Learn How Twitter Can Revolutionize the Way We Engage Others to Improve Care #ihi25forum @ck4q | @kevin4quality
  • #ihi25forum @ck4q | @kevin4quality
  • Newbie? Amateur? That’s okay. 230 million users…. ….40% don’t tweet. #ihi25forum @ck4q | @kevin4quality
  • #ihi25forum @ck4q | @kevin4quality
  • What Will We Do? First Half: 1. Learn how to use Twitter 2. Why should we use Twitter? #ihi25forum @ck4q | @kevin4quality
  • What Will We Do? First Half: 1. Learn how to use Twitter 2. Why should we use Twitter? Second Half: 1. Get our hands dirty through a live experiment! 2. Questions #ihi25forum @ck4q | @kevin4quality
  • What to Expect 1. Learn how Twitter can compliment your work #ihi25forum @ck4q | @kevin4quality
  • What to Expect 1. Learn how Twitter can compliment your work. 2. Learn practical skills on how to use Twitter to help you and your organization succeed. #ihi25forum @ck4q | @kevin4quality
  • What to Expect 1. Learn how Twitter can compliment your work. 2. Learn practical skills on how to use Twitter to help you and your organization succeed. • We won’t be able to delve into all the topics but we will try to cover as much as we can! #ihi25forum @ck4q | @kevin4quality
  • What to Expect 1. Learn how Twitter can compliment your work. 2. Learn practical skills on how to use Twitter to help you and your organization succeed. • We won’t be able to delve into all the topics but we will try to cover as much as we can! • Target audience = newbie to amateur user (not superstar) #ihi25forum @ck4q | @kevin4quality
  • #ihi25forum @ck4q | @kevin4quality
  • #ihi25forum @ck4q | @kevin4quality
  • Download it from www.bcpsqc.ca (we’ll be referring to it throughout the session)
  • #ihi25forum @ck4q | @kevin4quality
  • @ #ihi25forum @ck4q | @kevin4quality RT # DM
  • What’s a handle? It’s how people know who you are on Twitter (it’s your username or Twitter ID). #ihi25forum @ck4q | @kevin4quality
  • Creating a handle — — — — Create a Twitter ID that reflects who you are Be concise and memorable Keep it under 15 characters if possible Avoid underscores #ihi25forum @ck4q | @kevin4quality
  • Creating a handle — — — — Create a Twitter ID that reflects who you are. Be concise and memorable. Keep it under 15 characters if possible. Avoid underscores. Bad Twitter ID @Kevin__Smith76301 #ihi25forum @ck4q | @kevin4quality
  • Creating a handle — — — — Create a Twitter ID that reflects who you are. Be concise and memorable. Keep it under 15 characters if possible. Avoid underscores. Good Twitter ID Bad Twitter ID @Kevin4Quality @Kevin__Smith76301 #ihi25forum @ck4q | @kevin4quality
  • What’s the “@” symbol used for? The @ is used before a handle to identify accounts. (just like an email address, if you write the handle wrong or forget the @, the person will not receive your message) #ihi25forum @ck4q | @kevin4quality
  • What is the “@” symbol used for? The @ is used before a handle to identify accounts. (just like an email address, if you write the handle wrong or forget the @, the person will not receive your message) In Real Life Hi Kevin! How are you? #ihi25forum @ck4q | @kevin4quality
  • What is the “@” symbol used for? The @ is used before a handle to identify accounts. (just like an email address, if you write the handle wrong or forget the @, the person will not receive your message) In Real Life On Twitter Hi Kevin! How are you? Hi @Kevin4Quality! How are you? or @Kevin4Quality Hi Kevin! How are you? #ihi25forum @ck4q | @kevin4quality
  • What is a tweet? A post on Twitter (similar to an email or text message, just shorter!) #ihi25forum @ck4q | @kevin4quality
  • What is a RT or Re-tweet? When you share what someone else has tweeted (like forwarding an email). #ihi25forum @ck4q | @kevin4quality
  • What is a RT or Re-tweet? When you share what someone else has tweeted (like forwarding an email). #ihi25forum @ck4q | @kevin4quality
  • What is a RT or Re-tweet? When you share what someone else has tweeted (like forwarding an email). A Re-Tweet (RT) RT @VCHhealthcare Clean up – Gangnam style! [video] bit.ly/UQJouz #handhygiene via @NHSNorthants #ihi25forum @ck4q | @kevin4quality
  • What is a hashtag or the “#” symbol? The # is used to organize information so that it is easy to find. #ihi25forum @ck4q | @kevin4quality
  • What is a hashtag or the “#” symbol? The # is used to organize information so that it is easy to find. Normally you’d say… I’d like to learn how to prevent stroke, any ideas on where to go? #ihi25forum @ck4q | @kevin4quality
  • What is a hashtag or the “#” symbol? The # is used to organize information so that it is easy to find. Normally you’d say… I’d like to learn how to prevent stroke, any ideas on where to go? #ihi25forum @ck4q | @kevin4quality With a hashtag I’d like to learn how to prevent #stroke, any ideas on where to go?
  • What else are hashtags important for? #ihi25forum @ck4q | @kevin4quality
  • What else are hashtags important for? TRENDING This occurs when a hashtag is used so often that it becomes one of the most popular conversations in the world or a specific region. #ihi25forum @ck4q | @kevin4quality
  • Hashtags Commonly used hashtags: #hcsm #healthcare #ihi25forum @ck4q | @kevin4quality
  • Hashtags Commonly used hashtags: #hcsm #healthcare #ihi25forum @ck4q | @kevin4quality Organic hashtags: #handhygiene #dementia #nhschange
  • Hashtags Commonly used hashtags: #hcsm #healthcare Organic hashtags: #handhygiene #dementia #nhschange What about fun hashtags? #ihi25forum @ck4q | @kevin4quality
  • Hashtags • Commonly used hashtags: #bchc #healthcare • Organic hashtags: #quality4 #handhygiene • Fun hashtags Normal Tweet via @simonwmedic Have account, am tweeting but photo upload not available - bonus point unjustly denied! #quality2013 #quality4 #ihi25forum @ck4q | @kevin4quality
  • Fun Hashtags Normal Tweet via @simonwmedic Have account, am tweeting but photo upload not available - bonus point unjustly denied! #quality2013 #quality4 #ihi25forum @ck4q | @kevin4quality Normal Tweet, Funny hashtags Have account, am tweeting but photo upload not available - bonus point unjustly denied! #technologysucks #stillanegg
  • Does everything on Twitter have to be public? #ihi25forum @ck4q | @kevin4quality
  • Does everything on Twitter have to be public? No! Direct Message (DM): send a private message (like a text message) #ihi25forum @ck4q | @kevin4quality
  • Does everything on Twitter have to be public? No! Direct Message (DM): send a private message (like a text message) Normal Tweet Hi @Kevin4Quality! How are you? #ihi25forum @ck4q | @kevin4quality
  • Does everything on Twitter have to be public? No! Direct Message (DM): send a private message (like a text message) Normal Tweet Direct Message Hi @Kevin4Quality! How are you? d Kevin4Quality Hi Kevin! How are you? #ihi25forum @ck4q | @kevin4quality
  • @ #ihi25forum @ck4q | @kevin4quality RT # DM
  • @ #ihi25forum @ck4q | @kevin4quality RT # DM
  • Three Main Things to Keep in Mind 1. Tweet short (<120 characters) and include links. 2. Use hashtags (but don’t overuse them). 3. Mention people. #ihi25forum @ck4q | @kevin4quality
  • What Happens if You Make a Mistake? #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • What Happens if You Make a Mistake? Not to worry! You can delete tweets. Or, if it’s a honest mistake, you can correct yourself. (Like an email – if you forgot to attach a file, you would follow up with a secondary email with the file) #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • 10 Things to Keep in Mind While Tweeting #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Be Two-Way. Ask Questions. 1. Make tweets engaging and informative. 2. Feel free to crowd-source for information or feedback. 3. The point is to be engaging. #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • When Should I Tweet? #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • When Should I Tweet? It’s up to you! #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • When Should I Tweet? It’s up to you! —When you have time to tweet. —When you have something to share: a quote, an article, a toolkit, a model, a job posting, etc. —When you’re at an event. #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • via @danzarrella #quality4 | #quality2013 @ck4q | @ajay4quality
  • When Should I Tweet? You can also schedule tweets to provide framework for discussion throughout the day and avoid sending multiple tweets all at once. #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • When Should I Tweet? You can also schedule tweets to provide framework for discussion throughout the day and avoid sending multiple tweets all at once. HootSuite is a great tool that can help you do this easily. #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Scheduling Tweets #ihi25forum @ck4q | @kevin4quality
  • Provide Links #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Provide Links Use a tool that shortens links #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Provide Links Use a tool that shortens links. Actual Link http://www.changemodel.nhs.uk/pg/dashboard #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Provide Links Use a tool that shortens links. Actual Link http://www.changemodel.nhs.uk/pg/dashboard Shortened Link ow.ly/cenYS #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • via @danzarrella
  • Follow & tweet organisations and/or individuals that interest you #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Follow & tweet organizations and/or individuals that interest you via hashtag search: 1.Search #ihi25forum 2.See who else is tweeting 3.Then you can follow those people that interest you. #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Follow & tweet organisations and/or individuals that interest you Follow these relevant accounts: @TheIHI @BMJ_Group @NHSIQ @helenbevan @KoAwatea @bcpsqc @maureenbis @jasonleitch And don’t forget your own organization and colleagues! #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Follow & tweet organisations and/or individuals that interest you Don’t worry you can follow as many groups as you like, there’s no limit. Need help on how to follow others? #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Building a Strong Twitter Following 1. Follow others, look to see who they are following: — — — e.g., @maureenbis or @TheIHI Accounts with shared interests And check out their lists. Speaking of which… #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Building a Strong Twitter Following 1. Follow others, look to see who they are following: — — — e.g., @maureenbis or @TheIHI Accounts with shared interests And check out their lists. Speaking of which… 2. Look at lists – that you and similar accounts belong to #ihi25forum @ck4q | @kevin4quality
  • Building a Strong Twitter Following 1. Follow others, look to see who they are following: — — — e.g., @berci or @TheIHI Accounts with shared interests And check out their lists. Speaking of which… 2. Look at lists – that you and similar accounts belong to 3. Search for hashtags – who is using them? #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Building a Strong Twitter Following 1. Follow others, look to see who they are following: — — — e.g., @berci or @TheIHI Accounts with shared interests And check out their lists. Speaking of which… 2. Look at lists – that you and similar accounts belong to 3. Search for hashtags – who is using them? 4. Tweet! — — Great content (we’ll get into that) Schedule tweets #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Building a Strong Twitter Following 1. Follow others, look to see who they are following: — — — e.g., @berci or @qualityforum Accounts with shared interests And check out their lists. Speaking of which… 2. Look at lists – that you and similar accounts belong to 3. Search for hashtags – who is using them? 4. Tweet! — Great content (we’ll get into that) 5. Engage with others! – Conversations, Twitters chats, thanks for following #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Building a Strong Twitter Following 6 Things to Consider: 1. Who is this person? 2. What does this person tweet about? 3. How many followers? 4. What is the following/follower ratio? 5. When was the last tweet? 6. How often are tweets sent? #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Building a Strong Twitter Following Some additional points to consider: 1. You’ll need to purge at some point 2. Review your following / follower ratio #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • HTTP://NJIMEDIA.COM/PROJECT/BESTTWITTERPRACTICESINFOGRAPHIC/
  • Three Main Things to Keep in Mind 1. Tweet short (<120 characters) and include links. 2. Use hashtags (but don’t overuse them). 3. Mention people. #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Seriously? Let your personality shine #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Seriously? It’s okay to have fun #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Seriously? Being casual works, too #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • What Could We Tweet About? #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • What Could We Tweet About? How about Live Brain Surgery?! #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • LET’S GET OUR HANDS DIRTY! #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Who is Your Audience? Method Flipchart Twitter #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality Audience
  • Who is Your Audience? Method Audience Flipchart Twitter Only Us #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Who is Your Audience? Method Audience Flipchart Twitter Only Us The World! #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • LET’S GET OUR HANDS DIRTY Exercise #1: Send out this tweet: What’s you’re favourite ah-ha moment from an @TheIHI Forum? Tell us! #ihi25forum #AhHa Three Main Things to Keep in Mind (checklist) Tweet short (<120 characters) and include links Use hashtags (but don’t overuse them) Mention people #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • LET’S GET OUR HANDS DIRTY Exercise #1: Send out this tweet: What’s you’re favourite ah-ha moment from an @TheIHI Forum? Tell us! #ihi25forum #AhHa Three Main Things to Keep in Mind (checklist) Tweet short (<120 characters) and include links Use hashtags (but don’t overuse them) Mention people #ihi25forum @ck4q | @kevin4quality
  • The Art of Tweeting Exercise #2: Create a great tweet out of this! “Cleaning your hands is important. Have a look at this really interesting video that uses Gangnam Style as a way to engage health care providers to improve hand hygiene. Here is the link: http:// www.youtube.com/watch?v=TGddyTW5eMc” #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • The Art of Tweeting Exercise #3: Let’s try a campaign #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • The Art of Tweeting Exercise #3: Let’s try a campaign People @helenbevan @jasonleitch @Jo_Inge @maureenbis @paulplsek @LynneMaher #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality 1 Organizations @The IHI @BMJ @BCPSQC @NHSIQ @WHO @KoAwatea
  • LET’S GET OUR HANDS DIRTY Exercise #3: Re-Tweet Let’s go see what’s happening on #ihi25forum #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Social Media Dashboards Twitter apps for Mobiles OpenBreak Tweetdeck Other cool tools Storify Twitterfall Echofon
  • Reflections so far ... 1. 2. 3. 4. 5. Capacity Managing even more sources of information Staff - personal vs professional use Privacy Concerns Untapped potential #quality4 | #quality2013 #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Current Practice + #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality +
  • Future Practice + Compliment it with... #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality +
  • The future... 1. More connections, less isolation #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • The future... 1. More connections, less isolation 2. Compelling stories through video #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • The future... 1. More connections, less isolation 2. Compelling stories through video 3. Power of the crowds – Mobile Apps #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • The future... 1. More connections, less isolation 2. Compelling stories through video 3. Power of the crowds – Mobile Apps – Gamification #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • The future... 1. More connections, less isolation 2. Compelling stories through video 3. Power of the crowds – Mobile Apps – Gamification – Hackathons #hackinghealth #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Join us for our next #QualityChat! - One hour “Twitter chat” on topic related to improving quality of care - New guest host each month (it can be you!) - Last Wednesday of each month #quality4 | #quality2013 #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Join us for our next #QualityChat! January 29, 2014 Pat Rich (@cmaer) Managing Editor, Member Communications, Canadian Medical Association March 26, 2014 Helen Bevan (@HelenBevan) Chief Transformation Officer with the NHS Horizons Team #QualityChat www.bcpsqc.ca/events/events-qualitychat.html #quality4 | #quality2013 #ihi25forum #smIHI | @ck4q | @ajay4quality @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Final Thoughts 1. Download our “Twitter for Health Care Professionals” Guide . 2. Attend a Twitter Chat! #qualitychat #twitJC #hcsmca #hcsmeu #nhschange#hcldr 3. No better way to learn, than to practice! #ihi25forum www.bcpsqc.ca
  • What were your ah-ha moments? #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Tweet out your commitment! Table Exercise: 1. What will you do after this session? 2. Write it down on a piece of paper with a marker, take a picture and tweet it out OR Write out your commitment as a Tweet #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality
  • Fidelma Fitzpatrick Ireland @ffitzp
  • Abhishek Bhartia India @abhishek4q
  • Grete Kistrup Denmark @Gkistrup
  • Thank you! #quality4 | #quality2013 #ihi25forum @ck4q | @ajay4quality @ck4q | @kevin4quality