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Facilitator: Carolyn der Vartanian, Clinical Excellence Commission, Australia
Presenters: Christina Krause & Ajay Puri, BC Patient Safety & Quality Council, Canada
How can social media drive change in health care?
Christina Krause and Ajay Puri from the British Columbia Patient Safety & Quality Council will explore this important question in a webinar hosted by Carolyn Der Vartanian.
Christina and Ajay will share their organisation's social media journey - the challenges and the successes - so that other healthcare professionals and organisations can learn from their experience.
In early 2011, the BCPSQC began developing social media strategies to achieve the following goals:
1.Support their efforts to improve quality of care
2.Build social movement thinking into quality
3.Engage with the public at a large scale through the development of both strong tie and weak tie relationships
At the end of this interactive session, participants will:
1.Appreciate and identify the key components of effective and innovative social media campaigns that can be applied to health care improvement
2.Realise the untapped energy source available through social media tools
3.Become part of the web 2.0 revolution and understand the value of social media in driving social change
Further information on the session can be found here: http://www.isquaknowledge.org/activities/social-media/sm-webinar.html