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Big Canoe POA Amenities
 
Staffing – FTE’s <ul><li>In first quarter of ’08 employee total avg. 118 split between Amenities and Operating Departments...
 
 
Salaried positions and adjustments for ‘09 <ul><li>Food & Beverage Manager </li></ul><ul><li>Assistant Food & Beverage Man...
Department 2008 Dec Jan Feb Budget FTE Avg 2008 2009 2009 2009 Grounds & Landscaping 6.18 4.97 4.77 4.78 5 Golf 14.81 9.95...
Goals <ul><li>Tennis transition and membership growth </li></ul><ul><ul><li>Steps to hiring new Professional Staff </li></...
Upgrade of operational efficiencies <ul><li>Update of all SOP’s </li></ul><ul><li>Focus on financial performance </li></ul...
Development of Amenity Managers <ul><li>Amenity Manager in-house training program </li></ul><ul><li>Educational opportunit...
Benchmarking <ul><li>Identify and establish meaningful sources of comparison </li></ul><ul><li>Establish relationship for ...
Marina Transition <ul><li>Review of current operations </li></ul><ul><li>Develop program and time table for transition und...
Membership programs <ul><li>Review existing programs </li></ul><ul><li>Analyze effectiveness of past programs </li></ul><u...
2007 Jan February March April May June July August Sept October Nov December Fitness 852 858 858 861 863 869 860 869 873 8...
Membership Key Points <ul><li>Medallion Membership saves 10% when property owner joins Golf, Tennis and Fitness </li></ul>...
Initiation Fees continued <ul><li>Once a property owner joins an amenity the commitment is for 12 months </li></ul><ul><li...
Amenity Memberships <ul><li>Golf </li></ul><ul><li>Advance and “blocked” tee times </li></ul><ul><li>Reduced green fees fo...
Memberships continued <ul><li>Swim </li></ul><ul><li>Free access to beach-front lake </li></ul><ul><li>Certified Lifeguard...
Memberships continued <ul><li>Tennis </li></ul><ul><li>Use of indoor courts </li></ul><ul><li>Use of ball machine </li></u...
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Amenites Presentation

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Transcript of "Amenites Presentation"

  1. 1. Big Canoe POA Amenities
  2. 3. Staffing – FTE’s <ul><li>In first quarter of ’08 employee total avg. 118 split between Amenities and Operating Departments 50%-50% </li></ul><ul><li>By end of ‘08 employee total avg. 146 with the split becoming 60% amenities and 40% Operating Departments. </li></ul><ul><li>’ 09 budget projects FTE’s for year to avg. 162 with the split being 67% amenities and 33% operating departments </li></ul><ul><li>‘ 09 in season employee high point is July with FTE’s reaching 184 employees and the split becoming 71% amenities and 29% operating departments </li></ul>
  3. 6. Salaried positions and adjustments for ‘09 <ul><li>Food & Beverage Manager </li></ul><ul><li>Assistant Food & Beverage Manager </li></ul><ul><li>Executive Chef </li></ul><ul><li>Executive Sous Chef </li></ul><ul><li>Sous Chef (eliminated in 2009) </li></ul><ul><li>Banquet Manager (eliminated in 2009) </li></ul><ul><li>Banquet Chef (eliminated in 2009) </li></ul><ul><li>Hostess position (eliminated in 2009) </li></ul><ul><li>Beverage Manager (eliminated in 2009) </li></ul><ul><li>Part time receptionist (eliminated in 2009) </li></ul>
  4. 7. Department 2008 Dec Jan Feb Budget FTE Avg 2008 2009 2009 2009 Grounds & Landscaping 6.18 4.97 4.77 4.78 5 Golf 14.81 9.95 8.36 9.12 10.4 Fitness 5.58 5.31 5.25 5.39 5.39 Club Management 2.67 5.38 4.79 5.15 4.6 Golf Maintenance 22.36 19.16 18.54 18.49 24.16 Tennis na na 1.76 1.69 2.25 Food & Beverage 31.46 38.49 32.05 25.04 46.72 Seasonal Swim club 19 Seasonal F & B +13
  5. 8. Goals <ul><li>Tennis transition and membership growth </li></ul><ul><ul><li>Steps to hiring new Professional Staff </li></ul></ul><ul><ul><ul><li>Bruce Monhollen, Head Professional </li></ul></ul></ul><ul><ul><ul><li>Tracy Townsend, Teaching Professional </li></ul></ul></ul><ul><ul><ul><li>Sue Hart, Shop Manager </li></ul></ul></ul><ul><ul><li>Transition of shop and personnel to POA </li></ul></ul><ul><ul><li>Tennis membership growth </li></ul></ul>
  6. 9. Upgrade of operational efficiencies <ul><li>Update of all SOP’s </li></ul><ul><li>Focus on financial performance </li></ul><ul><li>Emphasis on training </li></ul><ul><li>Adherence to safety standards </li></ul>
  7. 10. Development of Amenity Managers <ul><li>Amenity Manager in-house training program </li></ul><ul><li>Educational opportunities within professional associations </li></ul><ul><li>Management cross training program </li></ul><ul><li>Skill set program established </li></ul><ul><li>Improve communication skills and standardize </li></ul>
  8. 11. Benchmarking <ul><li>Identify and establish meaningful sources of comparison </li></ul><ul><li>Establish relationship for free flow of information </li></ul><ul><li>Area alliances for effective labor comparisons </li></ul><ul><li>Utilizes professional associations – CMAA, CAI, PGA etc. </li></ul>
  9. 12. Marina Transition <ul><li>Review of current operations </li></ul><ul><li>Develop program and time table for transition under Amenities program </li></ul><ul><li>Review marina committee business plan and set timetable for objectives </li></ul><ul><li>Refine boat rental program </li></ul><ul><li>Review and establish program for rental equipment for fishing </li></ul>
  10. 13. Membership programs <ul><li>Review existing programs </li></ul><ul><li>Analyze effectiveness of past programs </li></ul><ul><li>Develop 3 year plan for each amenity focusing on retention and growth </li></ul><ul><li>Create marketing program for amenity memberships </li></ul><ul><li>Create program within community to highlight each amenity and host events to present program to property owners </li></ul>
  11. 14. 2007 Jan February March April May June July August Sept October Nov December Fitness 852 858 858 861 863 869 860 869 873 875 885 885 Fish 228 233 236 239 246 255 259 260 260 259 259 255 Golf 524 529 529 533 538 541 527 527 530 529 529 525 Swim 270 265 264 262 298 299 290 283 283 281 281 278 Tennis 194 194 192 189 192 191 186 185 188 187 188 188 2008 Jan February March April May June July August Sept October Nov December Fitness 883 875 877 880 889 896 896 896 906 906 893 885 Fish 257 253 254 256 262 271 271 273 274 273 267 263 Golf 522 517 520 525 532 537 537 539 539 542 541 532 Swim 278 273 270 261 292 320 3210 322 315 313 304 301 Tennis 186 185 182 181 181 184 184 184 183 185 186 185 Range 355 348 353 361 366 376 376 381 385 384 391 383 2009 Jan February March April May June July August Sept October Nov December Fitness 867 855 844 Fish 252 242 242 Golf 503 494 489 Swim 291 287 285 Tennis 180 173 170 Range 374 367 353
  12. 15. Membership Key Points <ul><li>Medallion Membership saves 10% when property owner joins Golf, Tennis and Fitness </li></ul><ul><li>Initiation Fees </li></ul><ul><ul><li>Homeowners in Big Canoe must pay initiation fee if they don’t join amenity within 90 days of closing </li></ul></ul><ul><ul><li>If property owners primary residence is within 35 miles of Big Canoe then they must pay initiation fee </li></ul></ul><ul><ul><li>Fees currently </li></ul></ul><ul><ul><ul><li>Golf $ 3,000 </li></ul></ul></ul><ul><ul><ul><li>Tennis $ 500 </li></ul></ul></ul><ul><ul><ul><li>Fitness $ 300 </li></ul></ul></ul>
  13. 16. Initiation Fees continued <ul><li>Once a property owner joins an amenity the commitment is for 12 months </li></ul><ul><li>Resignations require 30 day written notice </li></ul><ul><li>After 12 month a property owner may upgrade or downgrade their membership without paying initiation fee </li></ul>
  14. 17. Amenity Memberships <ul><li>Golf </li></ul><ul><li>Advance and “blocked” tee times </li></ul><ul><li>Reduced green fees for accompanied guests of members </li></ul><ul><li>Cart-fee good all day </li></ul><ul><li>Bag storage and range plan for golf members only </li></ul><ul><li>Six (6) free green fees for rounds for accompanied guests valid Monday through Friday, or reduced green fees during weekends and holidays cart not included </li></ul><ul><li>Free round of golf on your birthday </li></ul><ul><li>Discounts on private and group lessons </li></ul><ul><li>In addition, members can participate in trips and vacations arranged for members, attend member-only dinners, events, and parties, play in inter-club matches and enjoy reciprocal play with other clubs, and a 20% pro shop discount on soft goods. </li></ul>
  15. 18. Memberships continued <ul><li>Swim </li></ul><ul><li>Free access to beach-front lake </li></ul><ul><li>Certified Lifeguards on duty </li></ul><ul><li>Free use of paddle boats and canoes </li></ul><ul><li>Free access to rock-slide </li></ul><ul><li>Access to snack bar and shaded picnic tables </li></ul><ul><li>Wade-in access to children’s pool section </li></ul><ul><li>Eligible to purchase Annual Guest Swim Pass ( to be used by non-residents only) - unlimited visits for up to four (4) people daily </li></ul><ul><li>Fishing </li></ul><ul><li>Easy access to two (2) lakes containing Catfish, Bass, Brim, Crappie </li></ul><ul><li>Lake Petit is stocked with 2,100 lbs. of trout every month from Oct-April </li></ul><ul><li>Eligible to purchase Annual Guest Fish Pass ( to be used by non-residents only) – unlimited visits for up to four (4) people daily </li></ul>
  16. 19. Memberships continued <ul><li>Tennis </li></ul><ul><li>Use of indoor courts </li></ul><ul><li>Use of ball machine </li></ul><ul><li>Four (4) 1 Day free guest passes per year (guest pass tracked by tennis) </li></ul><ul><li>Discounts on private and group lessons, USTA Tournaments & Special events </li></ul><ul><li>Use of demo rackets </li></ul><ul><li>Pro shop discounts of 15% off hard goods and 20% off soft goods. </li></ul><ul><li>Fitness </li></ul><ul><li>Four (4) 1 Day guest passes per year (guest pass to be tracked by fitness) </li></ul><ul><li>Complimentary equipment orientation </li></ul><ul><li>10% off the guest rate </li></ul><ul><li>Use of racquetball and squash racquets rentals </li></ul><ul><li>In addition, members can enjoy a 20% discount on clothing purchases </li></ul>
  17. 20. Q & A
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