Search Engine Optimization (SEO) for Small Businesses

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Overview of SEO for small businesses and early stage startups. In this presentation you will learn: …

Overview of SEO for small businesses and early stage startups. In this presentation you will learn:

-What is SEO?
-How can it help?
-Where do I start?

This presentation was originally created for Youth Business America, in order to help their young entrepreneurs get familiar with SEO and build their online presence.

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  • SEO is the art and science of making your site findable! It revolves around increasing your rankings on search engine results pages for your site’s top keywords! (Describe what SEO is all about – increase rankings, build web presence, increase traffic.) SEO is not only just about optimizing your own web page, but also about building your site’s presence in other places throughout the web.
  • Talk about organic vs. paid results, and the importance of being ranked in the top 3
  • Talk about organic vs. paid results, and the importance of being ranked in the top 3. Maybe discuss algorithms, pagerank, etc.
  • Need 3 to 4 graphics here that illustrate the high level benefits of SEO – these bullets are providin
  • Discuss how all the factors come together to please search engine algorithms, and create an overall authoritative web presence for your site. Discuss pagerank?
  • How can I distribute this to them? Should I provide an SEO fact sheet? It would be great if we could make a fact sheet about our presentation available online somewhere!

Transcript

  • 1. Search Engine Optimization (SEO)
    How can it help?
    What is SEO?
    Wheredo I start?
  • 2. Search Engine Optimization (SEO)
    How can it help?
    What is SEO?
    Wheredo I start?
  • 3. Paid Results
    Organic Results
    …Free!
  • 4. 90% clicks
    10% clicks
  • 5. Search Engine Optimization (SEO)
    How can it help?
    What is SEO?
    Wheredo I start?
  • 6. Connect with customers.
    Increase traffic!
    Find your business!
    Build web presence.
  • 7. Search Engine Optimization (SEO)
    How can it help?
    What is SEO?
    Wheredo I start?
  • 8. Getting Started with SEO…
    • Do your research
    Check out the competition…
    How do people search for your business?
    Build your keyword strategy
    Be specific!
    Location, location, location.
    Optimize your site
    Weave in your keyword strategy!
    Title tags, on-page content, etc.
    Submit your site
    To directories, mapping engines, etc.
    Link building
    Build content and link back to your site.
    Ask your friends to help.
    Build your community
    Engage in social media!
    Get help?
    SEO agencies…be wary…
  • 9. Add your business to Google Local Search, it’s free! http://www.google.com/local/add/
    Start building your keyword strategy with Google’s keyword tool. Get keyword suggestions and search traffic volume data, for free of course:https://adwords.google.com/select/KeywordToolExternal
    Not sure how to change the title tag on your website?  Check this out: http://www.w3schools.com/TAGS/tag_title.asp
    Check your site’s keyword rankings: http://tools.seobook.com/firefox/rank-checker/
    Get in depth SEO and marketing data points for every site you visit: http://tools.seobook.com/seo-toolbar/
    Sites to get you started:
    http://www.seobook.com/blog
    http://www.seomoz.org/blog
    Tools and Resources