What Marketers Want and Need

Understanding Marketers Needs Survey Results Summary

Background
PtP sought to understand the mindset of today’s marketers
To better understand the marketer’s mind and needs, we fielded an online survey
The survey was administered using Survey Monkey
The survey was distributed through email, Twitter, Facebook and our blog

Executive Summary
Marketer response to the survey was exceptional
The key areas that marketers want to learn more about are:
ROI
Social Media
Doing more with less
Prioritizing initiatives that will have greatest impact
Marketers use a variety of resources for information
The top two are:
Websites
Trade pubs
Following websites and trade pubs, search engines and conferences rounded out the top sources
Following are response summaries

Marketers clearly feel the need to be accountable for their budgets, which are less than past years.

Marketers primarily turn to websites and trade pubs to stay up to date on trends

Conclusions and Implications
The findings from this survey make it clear that marketers are under pressure to demonstrate ROI on their budgets
Speaking of budgets, they have less to work with than previous and are being asked to do more with these smaller budgets
On top of this they are looking for help prioritizing what will have the greatest impact
They need help navigating the changing media landscape, particularly digital media where social media is constantly evolving
Many of the tried and true sources still provide marketers with insights and trends to help the stay up to speed
Agencies and outside resources play a key role in assisting marketers in figuring out how to best utilize shrinking budgets and get the best return for their marketing dollar
Marketers can’t and should not navigate on their own – agencies are positioned well to assist due to the variety of work they are exposed to and value they bring to the marketing equation

To learn more about Point to Point, Inc. Visit pointtopoint.com @pointtopointinc on Twitter Facebook.com/pointtopointinc Call Brady Cohen at 216.831.4421 x142

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What Marketers Want and Need

by bcohen on Jan 18, 2010

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