David Lim Crisis Communication Strategies Lessons From Everest World Continuity Congress Singapore 2014

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David Lim from Everest Motivation Team speaking on Crisis Communication Strategies and Lessons From climbing Mount Everest. Copyright 2014 @ World Continuity Congress www.worldcontinuitycongress.com …

David Lim from Everest Motivation Team speaking on Crisis Communication Strategies and Lessons From climbing Mount Everest. Copyright 2014 @ World Continuity Congress www.worldcontinuitycongress.com BCM Institute www.bcm-institute.org Read more about David Lim @ http://www.bcmpedia.org/wiki/David_Lim

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  • 1. Office@everestmotivation.com Lessons from Everest: Crisis Communication Strategies By David Lim,GlobalCSP Chief Motivation Officer, Everest Motivation Team P/L
  • 2. The Rule of Candour - Take the ‘ beyond reproach’ position - State the facts, admit mistakes - Address objections rigorously
  • 3. The Law of Preparation - Discover all of points of leverage - Discover all areas of vulnerabilities - Prepare answers and sound-bites - Help the media help you, in word, picture or soun
  • 4. Intern Senior Correspondent Friendly Angle Hostile Angle
  • 5. The Rule of One Voice - One spokesperson for communicating updates in a crisis is recommended
  • 6. The Rule of Influence - Seek to influence through rapport - Gain product/project champions - Seek multiple impressions in targeted media
  • 7. 1. Rule of Candour - stay beyond reproach 2. Law of Preparation - leverage the good, manage the worst 3. Rule of Influence - seek people who can shift public opinion by deed, word or action 5. Find opportunities in crisis 4. Rule of One Voice
  • 8. www.everestmotivation.com David@everestmotivation.co m /everestmotivation /in/everestmotivation David Lim, GlobalCSP, has delivered leadership and motivational keynotes in 27 countries and 56 cities; with over 70 engagements a year. Email him to find out how you can improve your organisation’s leadership, teambuilding or negotiation skills