Office@everestmotivation.com
Lessons from Everest:
Crisis Communication Strategies
By David Lim,GlobalCSP
Chief Motivation...
The Rule of Candour
- Take the ‘ beyond reproach’
position
- State the facts, admit mistakes
- Address objections rigorous...
The Law of Preparation
- Discover all of points of leverage
- Discover all areas of vulnerabilities
- Prepare answers and ...
Intern
Senior Correspondent
Friendly
Angle
Hostile
Angle
The Rule of One Voice
- One spokesperson for
communicating updates in a crisis is
recommended
The Rule of Influence
- Seek to influence through rapport
- Gain product/project champions
- Seek multiple impressions in ...
1. Rule of Candour - stay beyond reproach
2. Law of Preparation - leverage the good,
manage the worst
3. Rule of Influence...
www.everestmotivation.com
David@everestmotivation.co
m
/everestmotivation
/in/everestmotivation
David Lim, GlobalCSP, has ...
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David Lim Crisis Communication Strategies Lessons From Everest World Continuity Congress Singapore 2014

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David Lim from Everest Motivation Team speaking on Crisis Communication Strategies and Lessons From climbing Mount Everest. Copyright 2014 @ World Continuity Congress www.worldcontinuitycongress.com BCM Institute www.bcm-institute.org Read more about David Lim @ http://www.bcmpedia.org/wiki/David_Lim

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David Lim Crisis Communication Strategies Lessons From Everest World Continuity Congress Singapore 2014

  1. 1. Office@everestmotivation.com Lessons from Everest: Crisis Communication Strategies By David Lim,GlobalCSP Chief Motivation Officer, Everest Motivation Team P/L
  2. 2. The Rule of Candour - Take the ‘ beyond reproach’ position - State the facts, admit mistakes - Address objections rigorously
  3. 3. The Law of Preparation - Discover all of points of leverage - Discover all areas of vulnerabilities - Prepare answers and sound-bites - Help the media help you, in word, picture or soun
  4. 4. Intern Senior Correspondent Friendly Angle Hostile Angle
  5. 5. The Rule of One Voice - One spokesperson for communicating updates in a crisis is recommended
  6. 6. The Rule of Influence - Seek to influence through rapport - Gain product/project champions - Seek multiple impressions in targeted media
  7. 7. 1. Rule of Candour - stay beyond reproach 2. Law of Preparation - leverage the good, manage the worst 3. Rule of Influence - seek people who can shift public opinion by deed, word or action 5. Find opportunities in crisis 4. Rule of One Voice
  8. 8. www.everestmotivation.com David@everestmotivation.co m /everestmotivation /in/everestmotivation David Lim, GlobalCSP, has delivered leadership and motivational keynotes in 27 countries and 56 cities; with over 70 engagements a year. Email him to find out how you can improve your organisation’s leadership, teambuilding or negotiation skills
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