Using Email to Enhance Your Brand

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Favorites, Groups & Events

    Using Email to Enhance Your Brand - Presentation Transcript

    1. Using email to enhance your brand Presented by Peter Luetjens – Interactive Strategist, BCM
    2. Using email to enhance your brand
      • The role of email in branding
      • Enhancing brand perception – via relationship and content
      • Enhancing brand recognition – via smart branding
      • The future of email and impact of mobile
    3. What is a brand?
      • A brand is not a logo
    4. What is a brand?
      • A brand is not an identity
    5. What is a brand?
      • A brand is not a product
    6. What is a brand?
      • It's a gut feeling!
      • Because…
        • Brands are defined by individuals, not companies, markets or the public
        • People are emotional, intuitive beings who crave RELATIONSHIPS
      • … perhaps you’re already thinking about how email impacts on this ‘gut feeling’ about your brand?
    7. What do consumers look for in a brand? Are you already seeing how email impacts on these things?
    8. The role of email in branding
    9. Interlink
    10.  
    11.  
    12.  
    13.  
    14. Unique benefit of email - relationship
    15. Enhance brand perception – delight!
      • Make it easy
      • Content
      • Value
    16. Make it easy
      • Sign-up
      • Give them something
    17.  
    18.  
    19.  
    20.  
    21.  
    22. Relevant content
      • Segment
      • Quality and usefulness
    23. Segment
      • Prospects/clients
      • Product lines purchased
      • Average spend
      • Most recent visit
      • Demographics
      • Interest-based preferences
      • Open rate or CTR action rates
      • Acquisition Channels
      • Geography
    24. Quality and usefulness
    25. Add value
    26.  
    27.  
      • Beer fanatic (never bought wine!)
      • Beers specials/ stories
      • Frequency of purchase
      • Locality – staff profile?
      • Instead… I think I will unsubscribe!
    28. Enhance brand recognition
    29. EMSA 2008 - Australia’s Only Dedicated Email Marketing Summit November 6 th – 7 th , Royal Pines Resort, Gold Coast
    30.  
    31. The future Substantial Person-to-Person Communication Email Broadcast Twitter, Blogs Discussion Forum, Blogs Business Events, CRM
    32. http://www.internetevolution.com/ "Which medium do you foresee as your primary mode of communication and messaging on the Internet in five years?" How will you interlink with new communication tools?
    33. http://www.internetevolution.com/ Messaging Preference by Age Group Are you prepared for the mobile revolution?
      • Ensure email is interlinked into your communications strategy to best enhance your brand
      • Harness the power of email relationships by delighting recipients
        • Make it easy
        • Relevant content
        • Add value
      • Consider email’s place in future online communication
        • And don’t forget about mobile!
      In summary…
    34. Thank you!
      • Any questions

    + BCM PartnershipBCM Partnership, 2 years ago

    custom

    474 views, 0 favs, 2 embeds more stats

    Presentation given at EMSA Conference, Gold Coast, more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 474
      • 428 on SlideShare
      • 46 from embeds
    • Comments 0
    • Favorites 0
    • Downloads 0
    Most viewed embeds
    • 44 views on http://blogs.bcm.com.au
    • 2 views on http://blog.bcm.com.au

    more

    All embeds
    • 44 views on http://blogs.bcm.com.au
    • 2 views on http://blog.bcm.com.au

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories