Mobilezilla - BCM's What Next presentation February 2012
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Mobilezilla - BCM's What Next presentation February 2012

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BCM's 'Mobilezilla' What Next presentation, February 2012

BCM's 'Mobilezilla' What Next presentation, February 2012

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Mobilezilla - BCM's What Next presentation February 2012 Mobilezilla - BCM's What Next presentation February 2012 Presentation Transcript

  • “The answer shouldalways be mobile first” ERIC SCHMIDT, EXECUTIVE CHAIRMAN, GOOGLE
  • DISPLAY timeLocation MINE
  • display
  • SIZE does matter
  • optimising for mobile• prioritise information• make it bigger• ENABLE PHONE FEATURES• make it mobile friendly• REDUCE THE LOAD
  • time
  • share of traffic % Share of traffic over a day 12am 6am 12pm 6pm 12am
  • search traffic by day of weekSearch Traffic
  • JUSt in time“65% of mobile customers on Orbitz are booking hotels for the same day” CHRIS BROWN, vice president, orbtiz
  • LOCATION
  • 1 in 3 searches onmobile are local
  • CLOSE TO PURCHASING
  • mine
  • What would you give upyour mobile phone for?
  • all about me
  • Size does matterJust in timeClose to purchaseAll about me
  • 13 x moreengagementthan onlinedisplay
  • Desktop search vsmobile search
  • 1/3of adULTS PREFER SMS
  • sales promotion direct salesLoyalty Programs
  • “WE NOW HAVE OVER 350MILLION MOBILE USERS.WITHIN ANOTHER YEAR ORTWO, WE’LL BE A MOBILECOMPANY WITH HALF MOBILEUSERS.”erick tseng, facebook mobile chief
  • Mobile enablesgreater and deeperconnections thanever beforE
  • Mobile Transaction Forecast
  • 27% Travel (AIRLINE TICKETS, HOTEL RESERVATIONS, CAR RENTAL) 23% electronics 32% ENTERTAINMENT (BOOKS, MUSIC, MOVIES) 17% clothes & shoes categories purchased frequently using a mobile device6% food/beverage 14% software/ hardware 7% home care 10% 13% gifts products local details
  • the new shopwindow is in thehand, on the go,and always on
  • Loyalty throughoccasion, rewardand ease
  • utility
  • communication
  • ENTERTAINMENT
  • building brands throughutility, communicationand entertainment
  • MOBILE TAKEOUT: ‘ADDING VALUE’ ‘JUST IN TIME’ ‘ON THE MOVE’
  • IF YOU WOULD LIKE FURTHER INFORMATION ABOUT THISPRESENTATION AND HOW MOBILE CAN ENHANCE YOUR BRAND, CONTACT