Branding in the interactive space Wednesday_04.03.09

Jimmy Wales says… DON’T SUCK

The case for interactive Enhancing your brand: engagement Managing the conversation Tonight you’ll hear about…

The case for interactive

Enhancing your brand: engagement

Managing the conversation

The case for interactive Online community engagement strategy

Source: IAB Australia

Source: Nielsen

The interactive space is a branding space

Enhancing your brand: engagement

brand KNOW WHAT YOU STAND FOR the idea!

Brand:

Brand: Idea:

Brand: Idea: Irresistible to women

Brand: Idea:

Brand: Idea:

Brand: Idea:

+ Focus and maximise online engagement by leveraging your brand’s key idea

Managing the conversation

ACA story uploaded to YouTube - 1,600 views and counting TT story uploaded to YouTube - 4,100 views and counting

Casa Flemenco ACA story uploaded to YouTube - 1,600 views and counting TT story uploaded to YouTube - 4,100 views and counting The email “ ”

Everyone’s a critic, everyone’s an avenue

1 in 4 create content (i.e. write a blog) 1 in 3 interact with content (i.e. comment on blogs) 7 in 10 are watching content (i.e. reading blogs) Source: Forrester Australian Social Technographics report, November 2008

1 in 4 create content (i.e. write a blog)

1 in 3 interact with content (i.e. comment on blogs)

7 in 10 are watching content (i.e. reading blogs)

Listen, engage, respond

The interactive space is a branding space Focus and maximise online engagement by leveraging your key brand idea Listen, engage, respond

The interactive space is a branding space

Focus and maximise online engagement by leveraging your key brand idea

Listen, engage, respond

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