BCM's 'Fight of Your Life' What Next Presentation
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BCM's 'Fight of Your Life' What Next Presentation

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BCM's 'Fight of Your Life' What Next Presentation 14 June 2012. Showing ways brands can remain competitive in times of tough economic conditions.

BCM's 'Fight of Your Life' What Next Presentation 14 June 2012. Showing ways brands can remain competitive in times of tough economic conditions.

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  • 1. BRAINS STAMINA POWERREFLEXES SPEED
  • 2. “PEOPLE RARELY BUY WHAT THEYNEED. THEY BUY WHAT THEY WANT.” Seth Godin, Author
  • 3. 90% of the world’s data has been generated in the past two yearsSource: ibm.com/bigdata
  • 4. 70% of marketers feel unpreparedSource: IBM CMO Study 2012
  • 5. 1. Embrace data
  • 6. 1. Embrace data2. Act now - take small steps
  • 7. 1. Embrace data2. Act now - take small steps3. Measure, track and learn
  • 8. Annual sales growthof 142% - attributed to intelligent web analytics
  • 9. 1 - BRAINSFight tip:Use intelligent data to gain a competitive edge
  • 10. 90% smart phone 90% penetration by 2015 52% 2012 2015Source: Telstra 2012
  • 11. “THIS IS THE BIGGEST CHANGEAUSTRALIA POST HAS EVER MADE INOUR PARCELS BUSINESS SINCE IT WASSET UP MANY DECADES AGO.” Ahmed Fahour, Australia Post MD & CEO
  • 12. 2 - STAMINAFight tip:Make your product, message or service available24/7
  • 13. “IF YOU WAIT UNTIL THERE IS ANOTHERCASE STUDY IN YOUR INDUSTRY, YOUWILL BE TOO LATE.” Seth Godin, Author
  • 14. 3 - SPEEDFight tip:Anticipate your consumer’s wants and needs
  • 15. “YOU CAN’T JUST ASK CUSTOMERS WHAT THEYWANT AND THEN TRY TO GIVE THAT TO THEM.BY THE TIME YOU GET IT BUILT, THEY WANTSOMETHING NEW.” Steve Jobs, Apple Founder
  • 16. 4 - REFLEXESFight tip:Be nimble and change course quickly
  • 17. “THE FUTURE OF BUSINESS IS SOCIAL.” Barry Libert, Author, Social Nation & CEO, Mzinga
  • 18. Over 50% of consumers are asking to take part in the co-creation of products and advertisingSource: Insites Consulting
  • 19. 5 - POWERFight tip:Empower consumers to become advocates
  • 20. Make your product, BRAINSservice or message Use intelligent data to gain a available 24/7 competitive advantage STAMINA POWER Empower your consumers to become advocates REFLEXES Be nimble and change course quickly SPEED Anticipate your consumers’ wants and needs
  • 21. bcm.com.au whatnext.bcm.com.au blog.bcm.com.aufacebook.com/bcmpartnership twitter.com/bcmpartnership