BCM's 'Fight of Your Life' What Next Presentation

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BCM's 'Fight of Your Life' What Next Presentation 14 June 2012. Showing ways brands can remain competitive in times of tough economic conditions.

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BCM's 'Fight of Your Life' What Next Presentation

  1. 1. BRAINS STAMINA POWERREFLEXES SPEED
  2. 2. “PEOPLE RARELY BUY WHAT THEYNEED. THEY BUY WHAT THEY WANT.” Seth Godin, Author
  3. 3. 90% of the world’s data has been generated in the past two yearsSource: ibm.com/bigdata
  4. 4. 70% of marketers feel unpreparedSource: IBM CMO Study 2012
  5. 5. 1. Embrace data
  6. 6. 1. Embrace data2. Act now - take small steps
  7. 7. 1. Embrace data2. Act now - take small steps3. Measure, track and learn
  8. 8. Annual sales growthof 142% - attributed to intelligent web analytics
  9. 9. 1 - BRAINSFight tip:Use intelligent data to gain a competitive edge
  10. 10. 90% smart phone 90% penetration by 2015 52% 2012 2015Source: Telstra 2012
  11. 11. “THIS IS THE BIGGEST CHANGEAUSTRALIA POST HAS EVER MADE INOUR PARCELS BUSINESS SINCE IT WASSET UP MANY DECADES AGO.” Ahmed Fahour, Australia Post MD & CEO
  12. 12. 2 - STAMINAFight tip:Make your product, message or service available24/7
  13. 13. “IF YOU WAIT UNTIL THERE IS ANOTHERCASE STUDY IN YOUR INDUSTRY, YOUWILL BE TOO LATE.” Seth Godin, Author
  14. 14. 3 - SPEEDFight tip:Anticipate your consumer’s wants and needs
  15. 15. “YOU CAN’T JUST ASK CUSTOMERS WHAT THEYWANT AND THEN TRY TO GIVE THAT TO THEM.BY THE TIME YOU GET IT BUILT, THEY WANTSOMETHING NEW.” Steve Jobs, Apple Founder
  16. 16. 4 - REFLEXESFight tip:Be nimble and change course quickly
  17. 17. “THE FUTURE OF BUSINESS IS SOCIAL.” Barry Libert, Author, Social Nation & CEO, Mzinga
  18. 18. Over 50% of consumers are asking to take part in the co-creation of products and advertisingSource: Insites Consulting
  19. 19. 5 - POWERFight tip:Empower consumers to become advocates
  20. 20. Make your product, BRAINSservice or message Use intelligent data to gain a available 24/7 competitive advantage STAMINA POWER Empower your consumers to become advocates REFLEXES Be nimble and change course quickly SPEED Anticipate your consumers’ wants and needs
  21. 21. bcm.com.au whatnext.bcm.com.au blog.bcm.com.aufacebook.com/bcmpartnership twitter.com/bcmpartnership

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