App To The Future - What Next November 2010

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'App To The Future' addresses the rise of the connected device and the use of apps to access information. It highlights the trends for marketers to consider as consumers adopt this technology and demonstrates BCM's strategic tool for analysing the suitability of an app for your brand.

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App To The Future - What Next November 2010

  1. 1. Connected devicesAppsImpact on brandsHow to
  2. 2. iPad is just one type of connected device. There are many others
  3. 3. App examples
  4. 4. Source: Morgan Stanley 5b The rapid rise of the connected device 1b 100m 10m 1m Mobile phone/ Desktop PC Mini computer Desktop PC internet Connected devicesMainframe computer 1980 1990 2000 2010 1960
  5. 5. Their rise
  6. 6. 2010 2010 2020World population World population 6.9 b 8b 5b Connected devices 22 Connected b devices
  7. 7. 22 b connected devices ? 6 b 2.5 b 1.1 12.4b bSmart phones Digital TVs Cars Other
  8. 8. Smart phones are leading the way for connected devices
  9. 9. Phone ownership 54 Smart % phones Source: Nielsen Report
  10. 10. 40% accessthe web moreon their mobile phone Source: Nielsen Digital Marketing Outlook 2010
  11. 11. 80% of mobile data volume via apps Source: Zoken Finland
  12. 12. 4 bapps downloaded from the Apple store in last two and half years
  13. 13. 225,000apps available from Apple
  14. 14. 70,0005,000 2,800 2,000 1,000
  15. 15. 2010 20154 b apps 25 b apps
  16. 16. Connected devices will dominateRapid shift from desktopMost content via apps
  17. 17. Top 10 locationsfor accessing mobile internet Source: The Nielsen Company 2010
  18. 18. Top 10 locationsfor accessing mobile internet Source: The Nielsen Company 2010
  19. 19. Top 10 locationsfor accessing mobile internet Source: The Nielsen Company 2010
  20. 20. updatedimage to come
  21. 21. Mobile Internet Revenue MixMobile devices Desktop 95 5 % Paid services % Advertising 60 40 % Paid services Advertising % Source: Nielsen Research
  22. 22. The average user spends on apps
  23. 23. Expect brands to Expect apps to behave applications easier to use
  24. 24. TM
  25. 25. Relevance
  26. 26. Affordability
  27. 27. Integration
  28. 28. Superiority
  29. 29. Enjoyment
  30. 30. bcm.com.au

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