Shinwon Profile
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Shinwon Profile Shinwon Profile Presentation Transcript

  • Company Profile
  • Table of Contents
    • History & Awards
    • Organization Chart
    • Customer Scope
    • Overseas Factories
    • Production Capacity
    • Sales Volume
    • Gae-Seong Factory Overview
    • Fashion Business
    • 5 year Business Plan
    • 10. Business Strategy
    1
  • Management Philosophy Founded with a rigid management philosophy ‘ Faith’ to build a leading company in the apparel industry that would provide high quality products for the local and global customers while investing in persistent developments for the future and customers' needs. 2
  • History 1973 Established ShinWon Trade Corporation 1990 Changed the company name to ShinWon Corporation 1991 Established P.T. ShinWon Ebenezer 1993 Established Qingdao ShinWon Garment Co., Ltd 1994 ‘Prospective 100 leading corporations’ selected by Forbes 1994 Established ShinWon Foundation Culture 1997 Established ShinWon Guatemala S.A. 2002 Established ShinWon Ebenezer Vietnam Co., Ltd 2004 Established ShinWon Ebenezer Gae-Seong 3
  • Awards 1980 Export Promotion Award from Korea Trade Association 1980 Prime Minister Award 1985 Best Quality Award 1987 Order of Industrial Service Merit (Gold Tower) from Korea Trade Association 1998 Fivestar Award from Macy’s 2001 Fivestar Award from Macy’s 2002 Fivestar Award from Macy’s 2002 International Supplier of The Year 2001 from Wal-mart 2005 Outstanding Performance Award from Casual Corner 2006 Vendor Award of Excellence from Target 2006 International Supplier of The Year 2005 from Wal-mart 2007 Vendor Award of Excellence from Target 2007 International Supplier of The Year 2006 from Wal-mart 4
  • Organization Chart Sweater Department Handbag Department Fashion Business Knit Department Administration Sales General Management Sales 1 Department SI Global Sourcing Sales 2 Department Sales VIKI Quality Assurance Sales 1 Department Sales 1 Department SIEG R&D SIEG Fahrenheit Overseas Factories Sample Development Guatemala Fabric Development China Vietnam Fit Tech Pattern CAD 5 Administration Administration Besti Belli Sales 3 Department Compliance General Management Sales General Management Sales 2 Department Overseas Factories Bangladesh Sales 2 Department Overseas Factories Indonesia Sales 3 Department
  • Customer Scope 6
  • Overseas Factories CHINA: Qingdao ShinWon Garment Co.,Ltd Handbag / 15 Lines GUATEMALA: S.W Guatemala, S.A. Knit / 24 Lines 7 N.KOREA: ShinWon Ebenezer Gae-Seong Fashion Business / 35 lines BANGLADESH: ShinWon Ebenezer Sweater / 250,000 pcs (monthly) INDONESIA: P.T ShinWon Ebenezer Sweater / 500,000 pcs (monthly) VIETNAM: ShinWon Ebenezer Vietnam Co.,Ltd Knit / 60 Lines Total 100 lines by 2010
  • Production Capacity Sub Contract Total Monthly Capacity VIETNAM Knit · Skilled workmanship and experience for any delicate style · Competitive labor cost for complicated items · Quota free & WTO member · 40 lines will be progressively added (total 100 lines by 2010) 60 43 103 6.2 mil. units GUATEMALA Knit · Regional proximity to US · Setting up strong vertical system in order to reduce transit time · Duty free benefit under CAFTA 24 35 59 5.5 mil. units INDONESIA Sweater · Highly skilled workmanship · Cost effective production lines · Competitive supply of local yarns - - - 500,000 pcs BANGLADESH Sweater · Skilled workmanship for complicated styles · Duty free benefit under GSP · Competitive supply of high quality yarns - - - 250,000 pcs CHINA Handbag · Cost competitive labor · Strong with new development · Fully skilled for complicated styles 15 - 15 200,000 pcs Region Line 8 Main
  • Production Capacity by Country of Origin Region Detail Factory name VIETNAM ShinWon Ebenezer Vietnam Co.,Ltd 2007 Business by Buyer Gap Inc. 47% Target 21% Others 16% K-mart & Sears 13% Perry Ellis 1% Wal-mart Sam’s club 2% Ladies 29% Men 24% Boys 19% Girls 14% Infant/ Toddler 14% 2007 Business by Gender 2007 Business by Style Fashion Top 28% Polo 30% Basic 27% Jacket 7% Pants 5% Dress 3% REMARK: TOTAL 100 MAIN LINES BY 2010 · KNIT 9 Main Line 60 Sub Contract 43 Monthly capacity (units / pcs) 6.2 mil. units Major Customer Target Gap K-mart & Sears Wal-mart Sam’s club Facility Washing Embroidery Printing Detail
  • Production Capacity by Country of Origin 2007 Business by Buyer Wal-mart 39% Target 41% 2007 Business by Gender 2007 Business by Style Basic 48% 10 Factory name GUATEMALA S.W Guatemala, S.A. Main Line 24 Sub Contract 35 Monthly capacity (units / pcs) 5.5 mil. units Major Customer Target Wal-mart Jem Sports Lily Blue others Facility Knitting, Dyeing Washing Embroidery Printing · KNIT Region Detail Jem Sports 7% Others 10% Lily Blue 3% Ladies 63% Girls 17% Men’s 14% Others 6% Fashion top 27% Polo 12% Others 6% Dress 5% Jacket 2%
  • Vertical Production System
    • Major Customer
    • - Target
    • (Contingency
    • program based on
    • 45 days)
    • Wal-mart
    • Jem Sports
    • Lily Blue
    • Knitting
    • ShinWon Guatemala S.A.
    • (in-house)
    • - Kumho
    • - Mega textile S.A
    • - Jae sung
    • - ALCA Textile
    • Jersey, Interlock,
    • Rib, Thermal, Fleece
    • Flat back rib
    • Washing
    • ShinWon Guatemala S.A
    • ( in-house)
    • Acro S.A
    • Woojoo textile S.A
    • Fabric washing,
    • Salt washing,
    • Enzyme washing,
    • Vintage washing,
    • Garment washing
    • Dyeing
    • Fama textile S.A
    • ( in-house)
    • Mundo textile S.A
    • Youngshin Guatemala S.A
    • Dyeing,
    • Garment dyeing,
    • Brushing
    11
    • Guatemala Vertical System
    • Duty Free benefit under CAFTA
    • Regional proximity to US
    • Quality Assurance system
  • Major Customer Macy’s, Tesco, C&A Wal-mart, Target Esprit Primark, Tesco Goody’s, Adams Production Capacity by Country of Origin Region INDONESIA BANGLADESH Facility Computer Knitting Embroidery Knitting Dyeing Washing Embroidery 12 · SWEATER Monthly Capacity (units/ pcs) 500,000 pcs 250,000 pcs Factory name P.T ShinWon Ebenezer ShinWon Ebenezer Detail Region Monthly Capacity (units/pcs) 200,000 pcs CHINA Major Customer J.Crew, Talbots, Gap Banana Republic, BCBG J.Jill, Eddie Bauer, DKNY Kenneth Cole, Loft Ann Taylor · HANDBAG Main Line 15 Factory name Qingdao ShinWon Garment Co., Ltd Detail Region
  • Knit Sales Volume by Buyers 2007 2008 Region Line 10,000 20,000 30,000 40,000 50,000 Wal-mart 45,000 Target 47,000 Gap Inc. 28,000 K-mart/ Sears 20,000 Unit : USD Thousand * 2008 Sales plan by customers * New business opportunity : Kohl’s, Perry Ellis, Sam’s club, French Cuff, Jones New York 13 Others - 3,000 Kohl’s - 7,000 K-mart/ Sears 19,000 20,000 Gap Inc. 24,000 28,000 Wal-Mart 42,000 45,000 Target 45,000 47,000 Kohl’s 7,000 Others 3,000 Total 130,000 150,000
  • 1,000 3,000 6,000 9,000 12,000 C&A 4,000 Others 14,000 Sweater Sales Volume by Buyers 2007 2008 Region Line Macy’s 10,000 10,000 Primark 8,000 10,000 H&M 3,000 5,000 C&A 3,000 4,000 Esprit 1,000 3,000 Others 14,000 14,000 Total 39,000 46,000 Unit : USD Thousand * 2008 Sales plan by customers 14 Macy’s 10,000 H&M 5,000 3,000 Esprit Primark 10,000
  • Handbag Sales Volume by Buyers 1,000 2,000 3,000 4,000 5,000 Unit : USD Thousand 2007 2008 Region Line J.Crew 3,400 4,300 A.Taylor 3,300 3,500 Gap Inc. 2,200 3,000 Talbots 2,800 3,000 Kenneth Cole 2,000 2,500 DKNY 1,900 2,500 Eddie B. 1,000 1,500 Others 3,400 5,700 Total 20,000 26,000 * 2008 Sales plan by customers * New business opportunity : BeBe 15 Gap Inc. 3,000 5,700 Others J.Crew 4,300 Eddie Bauer 1,500 A. Taylor 3,500 Kenneth Cole 2,500 Talbots 3,000 DKNY 2,500
  • Gae-Seong Factory Overview Establishment Factory capital Production Item Line Annual capacity Employee Gae-Seong Factory December 2004 $ 7.5 million Woven Jacket Coat, Pants Sweater 35 550,000 pcs 830 About Gae-Seong Factory 2005 2006 2007 China Production 70 % 90 % 90 % 110 % 120 % 120 % Productivity Comparison Productivity Quality Productivity Quality Productivity Quality Gae-Seong Production 40 % 70 % 80 % 90 % 90 % 100 % Costing Comparison Gae-Seong China Distribution cost Distribution time 50 cent / pcs $ 1 / pcs 3 hours 1 week Labor cost Duty $ 58 $ 180 Duty free 13 % 16
  • Fashion Business
    • Bestibelli Means :
    • ‘ Most beautiful’ in Italian.
    • Target age :
    • Main 25 ~ 29
    • Sub 20 ~ 35 of age
    • Launched in 1990.
    • Concept :
    • Representing polished
    • image of city casual,
    • easy and elegant looks.
    • VIKI Means :
    • A shortened word for ‘Vivid Kid’
    • Target age :
    • Main 23
    • Sub 20 ~ 30 of age.
    • Launched in 1996.
    • Concept :
    • It’s easy style of
    • “ Soft & Dandy”
    • SIEG Means :
    • ‘ Victory’ in German
    • Target age :
    • Main 28
    • Sub 25 ~ 35 of age.
    • Launched in 1995.
    • Concept :
    • New trendy casual wardrobe.
    • SI Means :
    • ‘ Yes’ in Italian.
    • Target age :
    • Main 25
    • Sub 20 ~ 30 of age
    • Launched in 1990.
    • Concept :
    • Refined luxury. Sensual
    • college students and
    • professional career women.
    • SIEG Fahrenheit Means :
    • ‘ Passion’ of New Generation
    • Target age :
    • Main 28
    • Sub 20 ~ 35 of age.
    • Launched in 2008.
    • Concept :
    • Trendy, Chic, Modern style.
    17
  • 5 year Business Plan EXPORT BUSINESS FASHION BUSINESS TOTAL 2008 222 250 472 2009 300 300 600 2010 350 350 700 2011 450 400 850 2012 550 450 1000 Area Year 472 600 700 850 1000 2008 2009 2010 2011 2012 500 600 700 800 900 1000 Unit : USD Million 18
  • Business Strategy Power Innovation · Continuing progress with intensive investment and world-class quality of product Price Competitiveness · Providing top quality products at the best price · Sourcing / procurement of raw materials Enhancing quality control system · Setting up the equipment · building up stronger quality control channel Design / fabric R&D · Fashion trend forecast and market analysis · New fabric development and sourcing · Trend presentation & sample development · Customer / brand focused market research TD (Technical design) · Sample internally reviewed prior to customer submittal · Professional communication with counter part · Short fit approval lead-time · Sample quality improvement Global Sourcing · Setting up global networks for speed sourcing · Developing the most updated items · Researching overseas market trends Compliance · Labor & wage regulation · Improving working environment · Health & safety check 19 Customer – Oriented Company
  • Thank you!