Perfecting Your Pitch

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Slides from my presentation, Perfecting Your Pitch, about who you need to be and what you need to say when pitching investors.

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  • Pi-shaped: 2 areas
  • Pi-shaped: 2 areas
  • Pi-shaped: 2 areas
  • state what you do in once sentence
  • Perfecting Your Pitch

    1. 1. perfecting your pitch
    2. 2. <ul><li>intro </li></ul><ul><li>who you need to be </li></ul><ul><li>what you need to say </li></ul><ul><li>   </li></ul>contents
    3. 3. intro: synopsis <ul><li>pitching investors is </li></ul><ul><li>auditioning </li></ul><ul><li>for the starring role </li></ul><ul><li>of navigating </li></ul><ul><li>their financial future </li></ul>
    4. 4. intro: assumption <ul><li>you’ve already got </li></ul><ul><li>your story straight </li></ul>
    5. 5. intro: your story <ul><li>big problem </li></ul><ul><li>big addressable market </li></ul><ul><li>great solution </li></ul><ul><li>perfect team </li></ul>
    6. 6. intro: why pitch? <ul><li>it’s the people, stupid </li></ul>
    7. 7. <ul><li>who you need to be </li></ul>
    8. 8. who you need to be [picture of superhero]
    9. 9. who you need to be look sharp
    10. 10. who you need to be no one can be more excited about your company than you
    11. 11. who you need to be no one can be more informed about your company than you
    12. 12. who you need to be know the investor do the research
    13. 13. who you need to be bob & weave
    14. 14. who you need to be T-shaped: broad perspective nano expertise
    15. 15. who you need to be π -shaped: broad perspective nano expertise X 2
    16. 16. who you need to be demonstrate the skill, hunger, and force of will to drive headlong into the undiscovered country
    17. 17. who you need to be know the difference between back stage and on stage
    18. 18. who you need to be they’re rooting for you
    19. 19. <ul><li>what you need to say </li></ul>
    20. 20. Where do we come from? What are we? Where are we going? D'où venons nous? Que sommes-nous? Où allons-nous? Paul Gauguin, 1897
    21. 21. what you need to say <ul><li>it’s the money, stupid </li></ul>
    22. 22. what you need to say tell a good, clear, repeatable, exciting, entertaining story
    23. 23. what you need to say <ul><li>big problem </li></ul><ul><li>big addressable market </li></ul><ul><li>great solution </li></ul><ul><li>perfect team </li></ul><ul><li>ROI </li></ul>
    24. 24. what you need to say start strong state what you do in 1 sentence deploy a captivating hook
    25. 25. what you need to say don’t be mysterious don’t be suspenseful
    26. 26. what you need to say be direct be authoritative
    27. 27. what you need to say be truthful
    28. 28. what you need to say <ul><li>focus </li></ul><ul><li>< 20 slides </li></ul><ul><li>one take-away per slide </li></ul><ul><li>mind the time </li></ul><ul><li>your target market is not everyone </li></ul>
    29. 29. what you need to say How do you get to Carnegie Hall? Practice, man… practice.
    30. 30. what you need to say showing is better than telling
    31. 31. what you need to say of thine own assumptions be aware
    32. 32. what you need to say why are you a company and not just a feature?
    33. 33. what you need to say who’s going to BUY YOU ?
    34. 34. what you need to say don’t forget to ask for money
    35. 35. what you need to say don’t forget to ask for money
    36. 36. final thought try to pitch on Thursday morning
    37. 37. Thank you <ul><li>brent.britton@gray-robinson.com </li></ul><ul><li>813-273-5042 </li></ul><ul><li>http://brentbritton.com </li></ul>

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