Lady Gaga - Postmodern ArtistPresentation Transcript
LADY GAGAPOSTMODERN ARTIST
HYPERREALITY• “Baudrillard claims that our current society has replaced all reality and meaning with symbols and signs, and that human experience is of a simulation of reality.”• “He believes we cannot separate the image from the reality.’”• By this he means that the manner in which the message is mediated becomes more important than the meaning of the message itself.• Marshall McLuhan who coined the phrase the medium is the message.APPLYING TO GAGA:Lady Gaga is a stage name she has created for her image, she is rarely referred to asStefani Germanotta. She keeps her personal life and her superstar status separate thisgives her the ability to control her image and allows her to get away with outrageousthings, like wearing a meat dress. When fans see Lady Gaga they focus on her imageand fashion rather than gossip or everyday life.In an interview she said “I have mastered the art of fame.” By this she means bycreating a hyper-real version of herself with outrageous fashion as Lady Gaga she isable to keep the public and press attention away from her personal life as StefaniGermanotta.
INTERTEXTUAL REFERENCING• The opening titles reading Streamline Presents, Telephone, Starring Lady Gaga and Beyonce, and Tyrese Gibson even before we see Lady Gaga herself. It makes it look like its going to be a movie, taking typical conventions of movies & TV shows and incorporating it into her work.• Yellow title card text with reddish drop shadow: Jackie Brown. the fonts and hues are different, but the effect and size on screen are similar.
INTERTEXTUAL REFERENCING• Beyonce’s nickname “Honey Bee”: diner robber “Honey Bunny” in Pulp Fiction. Gaga addresses Beyonce as “Honey Bee” before they pull off their poison murder spree in the diner; this seems like a pretty clear reference to “Honey Bunny,” the nickname given to Yolanda, one of the two robbers in the famous diner scene in Pulp Fiction.
INTERTEXTUAL REFERENCING• The most straightforward Tarantino reference in “Telephone” comes from the “Pussy Wagon” that Lady Gaga and Beyonce drive; Uma Thurman steals and drives the same one in Kill Bill Vol. 1, it was literally the same one, Tarantino lent Gaga the original car when they were discussing the video.
BRICOLAGE• Inspired by the Warhols exploration of mass consumer culture and advertising through his Campbells soup studies, Gaga and Akerlund challenge the gender stereotype of the "perfect housewife" portrayed heavily in 1950s pop culture, using Wonder Bread and Miracle Whip as their artistic devices.
BRICOLAGEGaga plays the stereotypical 50s housewife inthis scene, but she uses bricolage to create anew meaning to show how she felt about the50s housewife by adding poison to the foodshe makes and it ends up killing everyone inthe diner.
EVERYTHING IS A REMIX• Some may say that Lady Gaga’s career is a replicate of Madonna’s, she is younger, equally famous and as powerful in the Music Industry.• Comparing them both, you see clear resemblances in their careers, through their image, songs, personas and vast following of fans around the world.
EVERYTHING IS A REMIX• When ‘Born This Way’ came out, there was a lot of speculation that it was ‘Express Yourself’ 2.0. She follows the rules of a postmodernist, she takes influences from the past and incorporates it into her work.http://www.youtube.com/watch?v=AUDSX9vyG20
MIXING GENRES• Fame Monster has quite a 70’s disco influence with a modern sound. By mixing modern club sounds like faders and heavy beats with disco, she has made disco cool for a modern audience and something that young people would dance to. A good example of this is Disco Heaven. Fame Monster can be seen as postmodern because she has taken disco that is not cool by today’s standards and made it popular selling over 15 million copies worldwide.
UNCONVENTIONAL POPSTAR• Her live shows are known for their outrageous and controversial content, like most mainstream pop stars she puts on a show, it’s about the whole performance, the dancing, the music, the fashion and the visuals together to amplify the meaning of the lyrics. However unusually for pop stars she does not mime during her performances and will also play instruments e.g. the piano as well as dancing.• The visuals and story of her dances during her performances will amplify the meaning of the lyrics for example at the MTV music awards for the song Paparazzi she symbolised the death of the blonde icon by hanging from the roof covered in blood. This signified the way the press look for faults in celebrities and like to see how they fall from the top.