Freemium Summit (10-10)

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Freemium Summit (10-10)

  1. scaling freemium<br />brentchudoba<br />VP, business strategy @SurveyMonkey<br />
  2. topics<br />background and surveymonkey intro<br />getting to scale<br />discipline and simplicity<br />virality<br />capital<br />taking scale to the next level<br />internationalization<br />optimization<br />product expansion<br />
  3. brent & SurveyMonkey<br />
  4. freemium at scale<br />
  5. discipline and simplicity<br />from the perspective of a user, what makes a service/product the “best” in its category?<br />application speed?<br />simplicity?<br />feature-richness?<br />service?<br />price?<br />
  6. virality<br />inherent virality comes in multiple flavors<br />network effects: applications can become more useful and powerful with usage and more users<br />viral loops: usage of the application spreads the brand and demonstrates new use cases to potential users<br />seeding virality is really hard<br />a disciplined approach toward pricing, product innovation and capital raising innovation is critical<br />
  7. capital<br />at scale<br />why?<br />when?<br />who?<br />in order to scale?<br />why?<br />
  8. taking scale to the next level<br />
  9. internationalization<br /> north america represents <15% of the global Internet population<br />over 50% of Google’s revenue comes from international markets<br />what prevents international customers from purchasing your service?<br />language<br />currency<br />payment formats<br />
  10. optimization<br />if you could increase one metric in your business, what would it be?<br />users, virality, conversion, activity, engagement..<br />optimization isn’t just page testing<br />opportunities exist throughout the customer and product lifecycle and experience<br />a great data team can uncover lots of opportunities<br />
  11. product expansion<br />expand where your existing business gives you inherent advantages<br />reinforce the value of your core product<br />de-risk decisions<br />let data and your user feedback guide your decisions<br />you don’t have to build everything yourself<br />
  12. closing thoughts<br />think about data early<br />engagement drives conversion<br />active users are happy users<br />breaking down international product barriers can dramatically increase your addressable paid user base<br />

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