discipline and simplicity from the perspective of a user, what makes a service/product the “best” in its category? application speed? simplicity? feature-richness? service? price?
virality inherent virality comes in multiple flavors network effects: applications can become more useful and powerful with usage and more users viral loops: usage of the application spreads the brand and demonstrates new use cases to potential users seeding virality is really hard a disciplined approach toward pricing, product innovation and capital raising innovation is critical
capital at scale why? when? who? in order to scale? why?
internationalization north america represents <15% of the global Internet population over 50% of Google’s revenue comes from international markets what prevents international customers from purchasing your service? language currency payment formats
optimization if you could increase one metric in your business, what would it be? users, virality, conversion, activity, engagement.. optimization isn’t just page testing opportunities exist throughout the customer and product lifecycle and experience a great data team can uncover lots of opportunities
product expansion expand where your existing business gives you inherent advantages reinforce the value of your core product de-risk decisions let data and your user feedback guide your decisions you don’t have to build everything yourself
closing thoughts think about data early engagement drives conversion active users are happy users breaking down international product barriers can dramatically increase your addressable paid user base