Presentation given on October 4, 2012 @ AdWeek in New York

1. SurveyMonkey Audience
Advertising Week Experience
Confidential

2. What is SurveyMonkey Audience
• SurveyMonkey Audience is the fastest, easiest
and most accurate way to get consumer insights.
• Why use SurveyMonkey Audience? It is…
- Quick
- Reliable
- Easy
- Affordable
- Diverse
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3. SurveyMonkey Audience Popular
Use Cases
SurveyMonkey Audience is an easy and affordable way to hear the
opinions of those who matter most to you.
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4. How you can use SurveyMonkey Audience
• Ad agencies. Test ad effectiveness or concepts.
• Big brands. Get feedback on the look, feel, and price of a new
product.
• Consultants. Learn about your client’s target market.
• Designers. Determine preferences towards logos, taglines,
and website designs.
• Entrepreneurs. Test your ideas with potential customers.
• Marketers. Identify messaging that resonates with your target
customers.
• PR firms. Gather interesting facts for your press releases.
• Sales/account executives. Learn about your prospects before
your approach them.
• Small businesses. Gauge purchase intent or get feedback to
refine your existing product or service.
• Writers. Generate unique content.
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5. Design your survey
Create your survey in the world’s leading survey tool,
SurveyMonkey
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6. Design your survey
• Used by millions of users, SurveyMonkey has a
variety of question types and features that are
easy to use.
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7. Collect your responses
Hear from respondents who are ready to provide you with the
feedback you need to make decisions
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8. Choose your Audience
• Identify your Audience from a variety of
demographic and behavioral traits
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9. Collect your responses
• Pick your Audience with a few simple clicks or
reach out to us to get started.
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10. Collect your responses
• See responses back in as little as 2 business
days within your SurveyMonkey account.
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11. Analyze Your Results
Use SurveyMonkey’s powerful analysis features to instantly draw
insights and present trends
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12. Analyze your results
• Our analysis features are powerful and easy to
use.
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13. Analyze your results
• Choose from 8 different chart types, customize
the axes, and see the charts all within your
SurveyMonkey account. Export data and charts
with just a few clicks.
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14. Analyze your results
• Ask open-ended questions and use our text
analysis tool to identify commonly occurring
words or browse or export individual responses.
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15. Analyze your results
• We provide an overview of your SurveyMonkey
Audience project and key demographics about
your respondents.
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