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Elements and principles of design
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Elements and principles of design

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  • 1. ELEMENTS AND PRINCIPLES OF DESIGN
  • 2. ELEMENTS  Line  Shape  Color  Texture
  • 3. PRINCIPLES OF DESIGN  Balance  Emphasis  Unity  Rhythm
  • 4. BALANCE  Holds Design Together  Looks Unified  Feels Harmonious symmetrical balance
  • 5. symmetrical balance
  • 6. BALANCE  Holds Design Together  Looks Unified  Feels Harmonious asymmetrical balance
  • 7. BALANCE  Holds Design Together  Looks Unified  Feels Harmonious asymmetrical balance
  • 8. EMPHASIS  Focal Point  Supported by Accents  Visual Hierarchy Visual Path
  • 9. EMPHASIS  Focal Point  Supported by Accents  Visual Hierarchy Visual Path
  • 10. UNITY  Elements Look As Though They Belong Together  Establish a Common Bond
  • 11. RHYTHM  A Pattern That is Created By Repeating or Varying Elements  Sense of Movement