What is Web 2.0? - A Potpourri of Examples


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Case Libraries Brown Bag Lunch Series
September 19, 2007
Kelvin Smith Library
Case Western Reserve University

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What is Web 2.0? - A Potpourri of Examples

  1. 1. What is Web 2.0? A Potpourri of Examples Brian C. Gray, Head of Reference Librarian - Engineering, Math, & Statistics Kelvin Smith Library Case Western Reserve University Case Libraries Brown Bag Lunch Series September 19, 2007
  2. 2. EXPECTATIONS FOR TODAY <ul><li>What is Web 2.0? </li></ul><ul><li>Why should we care? </li></ul><ul><li>Library 2.0 </li></ul><ul><li>Benefits for users & us </li></ul><ul><li>Or, how do we “play” </li></ul>
  3. 3. My Personal Interest in Web 2.0 <ul><li>RSS workshop & help with 3 blogs at KSL </li></ul><ul><li>ALA Library 2.0 participant </li></ul><ul><li>ALA LAMA Web Coordinator </li></ul><ul><ul><li>Blogs, RSS, Wiki, Communities </li></ul></ul><ul><li>Teach workshop for KSU SLIS </li></ul><ul><li>Regular IM user </li></ul><ul><li>Non-IT trained person that likes to “play” </li></ul>
  4. 4. Reasons Why We Must Care <ul><li>Competition to libraries </li></ul><ul><li>Alternatives: marketing & communication </li></ul><ul><li>New publishing practices </li></ul><ul><li>User awareness </li></ul><ul><li>Efficiency </li></ul><ul><li>“Buzz” word right now </li></ul><ul><li>Users are unaware of us or are creating alternatives to library resources </li></ul>
  5. 6. <ul><li>What Is Web 2.0, Design Patterns and Business Models for the Next Generation of Software </li></ul><ul><li>Tim O'Reilly, 09/30/2005 </li></ul>http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
  6. 7. Coined by O'Reilly Media (2004) http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html#mememap
  7. 8. Key Concepts <ul><li>Collaboration & Sharing </li></ul><ul><li>Ownership & Participation </li></ul><ul><li>Creation </li></ul><ul><li>Web-based rather than software based </li></ul><ul><li>Data & Information </li></ul><ul><li>Social </li></ul><ul><li>Connections & Relationships </li></ul><ul><li>Trust </li></ul>
  8. 9. More Concepts <ul><li>Enrichment </li></ul><ul><li>Personal data/identity </li></ul><ul><li>Decentralized </li></ul><ul><li>User “tagged” or defined </li></ul><ul><li>Experience </li></ul><ul><li>Services </li></ul><ul><li>Remixable </li></ul><ul><li>Behavior </li></ul>
  9. 10. Library 2.0 <ul><li>Coined by Michael Casey on his blog LibraryCrunch </li></ul><ul><li>Some major library contributors: </li></ul>Stephen Abram John Blyberg Michael E. Casey Jenny Levine Paul Miller Michael Stephens
  10. 11. Library 2.0 Concepts <ul><li>Delivery </li></ul><ul><li>Constant & purposeful change </li></ul><ul><li>Adaptation </li></ul><ul><li>User designed &/or created </li></ul><ul><li>Participation </li></ul><ul><li>User feedback </li></ul><ul><li>2-way information exchange </li></ul><ul><li>Reaching new users </li></ul>
  11. 12. Warnings (or My Thoughts) <ul><li>What do users want &/or expect? </li></ul><ul><li>Investment in technology &/or time? </li></ul><ul><li>What are users doing on their own? </li></ul><ul><li>How can users contribute? </li></ul>
  12. 14. Do you recognize RSS?
  13. 15. RSS <ul><li>RSS drives the data transfer in many web 2.0 tools </li></ul><ul><li>Efficient way to share news and data, plus support research </li></ul><ul><li>User initiated subscriptions to a “web address containing data” </li></ul>
  14. 16. KSL RSS Feeds
  15. 17. RSS in Databases & Publisher Websites <ul><li>Create a RSS alert directly from a result lists, a search history, or a publication’s table of contents. </li></ul>
  16. 18. RSS and OPML <ul><li>OPML can be shared so everyone has access to the same content </li></ul><ul><li>Promote to instructors as a tool for creating reading lists </li></ul><ul><li>Library recommended sites </li></ul>
  17. 21. RSS Changing Info Users <ul><li>Moving away from email & listservs </li></ul><ul><li>Current awareness </li></ul><ul><li>“PULL” rather than “PUSH” </li></ul><ul><li>Sharing everything - Privacy? </li></ul><ul><li>Speed </li></ul><ul><li>Few years ago…”If not on the Internet, it is not legitimate” - Is RSS the next thing patrons use to judge products & services? </li></ul>
  18. 22. BLOGS <ul><li>Today’s “publishing platform” </li></ul><ul><li>Allows patron ownership in their web experience with the organization </li></ul><ul><li>Continue conversations after events </li></ul><ul><li>Allows more staff to participate in the external voice of the library </li></ul><ul><li>Share more, build participation </li></ul>
  19. 23. Blog Considerations <ul><li>Purpose: News, discussion, etc. </li></ul><ul><li>Open, no commenting, or moderation? </li></ul><ul><li>Allow tracking/pinging? </li></ul><ul><li>Spam prevention </li></ul><ul><li>Single or multiple authors? </li></ul><ul><li>How often are entries added? </li></ul><ul><li>Legal considerations (non-profit status, advertising, organizational policies, etc.) </li></ul>
  20. 24. Workplace E-Mail, Instant Messaging, & Blogs <ul><li>8% of organizations have business blogs </li></ul><ul><li>55% of business blogs are public </li></ul><ul><li>Less than 2% of organizations assign a lawyer or other responsible party to review employees’ entries </li></ul><ul><li>Nearly 2% have fired workers for offensive blog content - including posts on employees’ personal blogs </li></ul>American Management Association – 2006 Survey
  21. 25. http://technorati.com/weblog/2007/04/328.html
  22. 27. http://blogs.ala.org
  23. 28. ALA LAMA’s New Blog
  24. 36. Blog Based OPAC <ul><li>Casey Bisson </li></ul><ul><li>WPopac: An OPAC 2.0 Testbed </li></ul><ul><li>WordPress based, so already have access to more programmers than the ILS vendors combined </li></ul>
  25. 39. Blogger is FREE
  26. 40. Patrons Blogging About Libraries
  27. 46. PBwiki is FREE
  28. 47. St. Joseph County Public Library
  29. 62. SL Stats (9/18/07) <ul><li>Residents During Last 7 Days: 304,531 </li></ul><ul><li>Total Residents: 9,577,058 </li></ul><ul><li>Total L$ Supply (L$): 3,384,590,217 </li></ul><ul><li>Total $ Transactions (August): 7,932,739 </li></ul><ul><li>Total Customers Spending Money In-World in August: 304,499 </li></ul><ul><li>Over 1,000,000 in August L$: 416 </li></ul>
  30. 63. Second Life
  31. 64. SL Conferences
  32. 65. Meetings in SL
  33. 73. Workplace E-Mail, Instant Messaging, & Blogs <ul><li>35% of employees use IM at work </li></ul><ul><li>Only 31% of organizations have policies </li></ul><ul><li>13% retain IM business records </li></ul><ul><li>2% have dismissed workers for inappropriate IM chat </li></ul>American Management Association – 2006 Survey
  34. 74. Pew/Internet: Teens & Technology (2005) <ul><li>75 % of online teens and 65% of all teens (16 million) use IM </li></ul><ul><li>48% of teens who use instant messaging use it daily, 30% use it several times a day </li></ul><ul><li>42% of online adults reported using instant messaging </li></ul>http://www.pewinternet.org/PPF/r/162/report_display.asp
  35. 75. Ask-a-Librarian Service
  36. 76. Trillian, Meebo, etc.
  37. 84. Podcasting as Simple as Making a Phone Call
  38. 86. Gaming for Instruction
  39. 87. ePortfolios http://helenbarrett.com/web20portfolios.html
  40. 88. Training http://plcmclearning.blogspot.com/
  41. 91. User Impact <ul><li>Web 1.0 </li></ul><ul><ul><li>“surfing” </li></ul></ul><ul><ul><li>Content within a specific space </li></ul></ul><ul><li>Web 2.0: </li></ul><ul><ul><li>Decentralized </li></ul></ul><ul><ul><li>Granular </li></ul></ul><ul><ul><li>Syndication </li></ul></ul><ul><ul><li>Web as a “platform” </li></ul></ul><ul><li>” Long Tail” </li></ul>
  42. 92. <ul><li>[email_address] </li></ul><ul><li>http://blog.case.edu/bcg8/ </li></ul><ul><li>http://www.squidoo.com/library2point0/ </li></ul><ul><li>http://www.slideshare.net/bcg8 </li></ul><ul><li>THANK YOU! </li></ul>Brian C. Gray
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