What is Web 2.0? A Potpourri of Examples Brian C. Gray, Head of Reference Librarian - Engineering, Math, & Statistics Kelvin Smith Library Case Western Reserve University Case Libraries Brown Bag Lunch Series September 19, 2007

EXPECTATIONS FOR TODAY What is Web 2.0? Why should we care? Library 2.0 Benefits for users & us Or, how do we “play”

What is Web 2.0?

Why should we care?

Library 2.0

Benefits for users & us

Or, how do we “play”

My Personal Interest in Web 2.0 RSS workshop & help with 3 blogs at KSL ALA Library 2.0 participant ALA LAMA Web Coordinator Blogs, RSS, Wiki, Communities Teach workshop for KSU SLIS Regular IM user Non-IT trained person that likes to “play”

RSS workshop & help with 3 blogs at KSL

ALA Library 2.0 participant

ALA LAMA Web Coordinator

Blogs, RSS, Wiki, Communities

Teach workshop for KSU SLIS

Regular IM user

Non-IT trained person that likes to “play”

Reasons Why We Must Care Competition to libraries Alternatives: marketing & communication New publishing practices User awareness Efficiency “Buzz” word right now Users are unaware of us or are creating alternatives to library resources

Competition to libraries

Alternatives: marketing & communication

New publishing practices

User awareness

Efficiency

“Buzz” word right now

Users are unaware of us or are creating alternatives to library resources

What Is Web 2.0, Design Patterns and Business Models for the Next Generation of Software Tim O'Reilly, 09/30/2005 http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

What Is Web 2.0, Design Patterns and Business Models for the Next Generation of Software

Tim O'Reilly, 09/30/2005

Coined by O'Reilly Media (2004) http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html#mememap

Key Concepts Collaboration & Sharing Ownership & Participation Creation Web-based rather than software based Data & Information Social Connections & Relationships Trust

Collaboration & Sharing

Ownership & Participation

Creation

Web-based rather than software based

Data & Information

Social

Connections & Relationships

Trust

More Concepts Enrichment Personal data/identity Decentralized User “tagged” or defined Experience Services Remixable Behavior

Enrichment

Personal data/identity

Decentralized

User “tagged” or defined

Experience

Services

Remixable

Behavior

Library 2.0 Coined by Michael Casey on his blog LibraryCrunch Some major library contributors: Stephen Abram John Blyberg Michael E. Casey Jenny Levine Paul Miller Michael Stephens

Coined by Michael Casey on his blog LibraryCrunch

Some major library contributors:

Library 2.0 Concepts Delivery Constant & purposeful change Adaptation User designed &/or created Participation User feedback 2-way information exchange Reaching new users

Delivery

Constant & purposeful change

Adaptation

User designed &/or created

Participation

User feedback

2-way information exchange

Reaching new users

Warnings (or My Thoughts) What do users want &/or expect? Investment in technology &/or time? What are users doing on their own? How can users contribute?

What do users want &/or expect?

Investment in technology &/or time?

What are users doing on their own?

How can users contribute?

Do you recognize RSS?

RSS RSS drives the data transfer in many web 2.0 tools Efficient way to share news and data, plus support research User initiated subscriptions to a “web address containing data”

RSS drives the data transfer in many web 2.0 tools

Efficient way to share news and data, plus support research

User initiated subscriptions to a “web address containing data”

KSL RSS Feeds

RSS in Databases & Publisher Websites Create a RSS alert directly from a result lists, a search history, or a publication’s table of contents.

Create a RSS alert directly from a result lists, a search history, or a publication’s table of contents.

RSS and OPML OPML can be shared so everyone has access to the same content Promote to instructors as a tool for creating reading lists Library recommended sites

OPML can be shared so everyone has access to the same content

Promote to instructors as a tool for creating reading lists

Library recommended sites

RSS Changing Info Users Moving away from email & listservs Current awareness “PULL” rather than “PUSH” Sharing everything - Privacy? Speed Few years ago…”If not on the Internet, it is not legitimate” - Is RSS the next thing patrons use to judge products & services?

Moving away from email & listservs

Current awareness

“PULL” rather than “PUSH”

Sharing everything - Privacy?

Speed

Few years ago…”If not on the Internet, it is not legitimate” - Is RSS the next thing patrons use to judge products & services?

BLOGS Today’s “publishing platform” Allows patron ownership in their web experience with the organization Continue conversations after events Allows more staff to participate in the external voice of the library Share more, build participation

Today’s “publishing platform”

Allows patron ownership in their web experience with the organization

Continue conversations after events

Allows more staff to participate in the external voice of the library

Share more, build participation

Blog Considerations Purpose: News, discussion, etc. Open, no commenting, or moderation? Allow tracking/pinging? Spam prevention Single or multiple authors? How often are entries added? Legal considerations (non-profit status, advertising, organizational policies, etc.)

Purpose: News, discussion, etc.

Open, no commenting, or moderation?

Allow tracking/pinging?

Spam prevention

Single or multiple authors?

How often are entries added?

Legal considerations (non-profit status, advertising, organizational policies, etc.)

Workplace E-Mail, Instant Messaging, & Blogs 8% of organizations have business blogs 55% of business blogs are public Less than 2% of organizations assign a lawyer or other responsible party to review employees’ entries Nearly 2% have fired workers for offensive blog content - including posts on employees’ personal blogs American Management Association – 2006 Survey

8% of organizations have business blogs

55% of business blogs are public

Less than 2% of organizations assign a lawyer or other responsible party to review employees’ entries

Nearly 2% have fired workers for offensive blog content - including posts on employees’ personal blogs

http://technorati.com/weblog/2007/04/328.html

http://blogs.ala.org

ALA LAMA’s New Blog

Blog Based OPAC Casey Bisson WPopac: An OPAC 2.0 Testbed WordPress based, so already have access to more programmers than the ILS vendors combined

Casey Bisson

WPopac: An OPAC 2.0 Testbed

WordPress based, so already have access to more programmers than the ILS vendors combined

Blogger is FREE

Patrons Blogging About Libraries

PBwiki is FREE

St. Joseph County Public Library

SL Stats (9/18/07) Residents During Last 7 Days: 304,531 Total Residents: 9,577,058 Total L$ Supply (L$): 3,384,590,217 Total $ Transactions (August): 7,932,739 Total Customers Spending Money In-World in August: 304,499 Over 1,000,000 in August L$: 416

Residents During Last 7 Days: 304,531

Total Residents: 9,577,058

Total L$ Supply (L$): 3,384,590,217

Total $ Transactions (August): 7,932,739

Total Customers Spending Money In-World in August: 304,499

Over 1,000,000 in August L$: 416

Second Life

SL Conferences

Meetings in SL

Workplace E-Mail, Instant Messaging, & Blogs 35% of employees use IM at work Only 31% of organizations have policies 13% retain IM business records 2% have dismissed workers for inappropriate IM chat American Management Association – 2006 Survey

35% of employees use IM at work

Only 31% of organizations have policies

13% retain IM business records

2% have dismissed workers for inappropriate IM chat

Pew/Internet: Teens & Technology (2005) 75 % of online teens and 65% of all teens (16 million) use IM 48% of teens who use instant messaging use it daily, 30% use it several times a day 42% of online adults reported using instant messaging http://www.pewinternet.org/PPF/r/162/report_display.asp

75 % of online teens and 65% of all teens (16 million) use IM

48% of teens who use instant messaging use it daily, 30% use it several times a day

42% of online adults reported using instant messaging

Ask-a-Librarian Service

Trillian, Meebo, etc.

Podcasting as Simple as Making a Phone Call

Gaming for Instruction

ePortfolios http://helenbarrett.com/web20portfolios.html

Training http://plcmclearning.blogspot.com/

User Impact Web 1.0 “surfing” Content within a specific space Web 2.0: Decentralized Granular Syndication Web as a “platform” ” Long Tail”

Web 1.0

“surfing”

Content within a specific space

Web 2.0:

Decentralized

Granular

Syndication

Web as a “platform”

” Long Tail”

[email_address] http://blog.case.edu/bcg8/ http://www.squidoo.com/library2point0/ http://www.slideshare.net/bcg8 THANK YOU! Brian C. Gray

[email_address]

http://blog.case.edu/bcg8/

http://www.squidoo.com/library2point0/

http://www.slideshare.net/bcg8

THANK YOU!