Web 2.0 Tools – Outreach & Community Building Chad F. Boeninger, Reference & Instruction Technology Coordinator, Ohio University Libraries Brian C. Gray, Librarian - Engineering, Math, & Statistics, Case Western Reserve University OLC's Outreach and Special Services Division August 1, 2007

EXPECTATIONS FOR TODAY Blogs Wikis RSS IM/Meebo Screencasting Podcasting Facebook/MySpace Second Life del.ici.ous LibraryThing LETS PLAY!

Blogs

Wikis

RSS

IM/Meebo

Screencasting

Podcasting

Facebook/MySpace

Second Life

del.ici.ous

LibraryThing

BLOGS Today’s “publishing platform” Allows patron ownership in their web experience with the organization Continue conversations after events Allows more staff to participate in the external voice of the library Share more, build participation

Today’s “publishing platform”

Allows patron ownership in their web experience with the organization

Continue conversations after events

Allows more staff to participate in the external voice of the library

Share more, build participation

http://technorati.com/weblog/2007/04/328.html

Blog Based OPAC Casey Bisson WPopac: An OPAC 2.0 Testbed WordPress based, so already have access to more programmers than the ILS vendors combined

Casey Bisson

WPopac: An OPAC 2.0 Testbed

WordPress based, so already have access to more programmers than the ILS vendors combined

Blogger is FREE

Patrons Blogging About Libraries

WIKIS

What is a Wiki? A website in which content can be created and edited by a community of users Strength of the resource is often dependent on the strength of the community

A website in which content can be created and edited by a community of users

Strength of the resource is often dependent on the strength of the community

Wiki as technical documentation http://codex.gallery2.org/Main_Page

Wiki as fan site http://lostwiki.abc.com /

Wiki as a web site http://executiveplanet.com

Wiki as professional organization http://www.libsuccess.org /

Do you recognize RSS?

RSS RSS drives the data transfer in most web 2.0 tools Efficient way to share news and data, plus support research User initiated subscriptions to a “web address containing data”

RSS drives the data transfer in most web 2.0 tools

Efficient way to share news and data, plus support research

User initiated subscriptions to a “web address containing data”

KSL RSS Feeds

RSS in Databases & Publisher Websites Create a RSS alert directly from a result lists, a search history, or a publication’s table of contents.

Create a RSS alert directly from a result lists, a search history, or a publication’s table of contents.

RSS and OPML OPML can be shared so everyone has access to the same content Promote to instructors as a tool for creating reading lists Library recommended sites

OPML can be shared so everyone has access to the same content

Promote to instructors as a tool for creating reading lists

Library recommended sites

RSS Changing Our Patrons Moving away from email & listservs “PULL” rather than “PUSH” Sharing everything - Privacy? Speed Few years ago…”If not on the Internet, it is not legitimate” - Is RSS the next thing patrons use to judge products & services?

Moving away from email & listservs

“PULL” rather than “PUSH”

Sharing everything - Privacy?

Speed

Few years ago…”If not on the Internet, it is not legitimate” - Is RSS the next thing patrons use to judge products & services?

IM

Why do it? 75 % of online teens and 65% of all teens (16 million) use IM 48% of teens who use instant messaging use it daily, 30% use it several times a day 42% of online adults reported using instant messaging Source: Pew Internet Report: Teens & Technology http://www.pewinternet.org/PPF/r/162/report_display.asp

75 % of online teens and 65% of all teens (16 million) use IM

48% of teens who use instant messaging use it daily, 30% use it several times a day

42% of online adults reported using instant messaging

Source: Pew Internet Report: Teens & Technology http://www.pewinternet.org/PPF/r/162/report_display.asp

More on IM Use 46% of teens said they choose instant messaging most often when communicating by text with friends, compared with 33% who choose email Teens view email as something you use to talk to “old people,” institutions, or to send complex instructions to large group Source: Pew Internet Report: Teens & Technology http://www.pewinternet.org/PPF/r/162/report_display.asp

46% of teens said they choose instant messaging most often when communicating by text with friends, compared with 33% who choose email

Teens view email as something you use to talk to “old people,” institutions, or to send complex instructions to large group

Source: Pew Internet Report: Teens & Technology http://www.pewinternet.org/PPF/r/162/report_display.asp

How Students Access

Individual Staffing Model

SCREENCASTING A screencast is a web-based demonstration Usually incorporates Flash A variety of commercial and free tools Adobe Captivate Techsmith Camtasia Wink

A screencast is a web-based demonstration

Usually incorporates Flash

A variety of commercial and free tools

Adobe Captivate

Techsmith Camtasia

Wink

Screencasts in action

http:// www.debugmode.com/wink /

YouTube The Process Record video with Camcorder Capture screen video with CamStudio Edit with Windows Media Maker or iMovie Upload to YouTube

The Process

Record video with Camcorder

Capture screen video with CamStudio

Edit with Windows Media Maker or iMovie

Upload to YouTube

Records screen movements to AVI format Also converts AVI to Flash (.swf) Linear recording process http://www.camstudio.org/ Another software option

Records screen movements to AVI format

Also converts AVI to Flash (.swf)

Linear recording process

Podcasting as Simple as Making a Phone Call

Podcasting Announcements Book reviews Guest speakers Gaming Poetry Commentary Teen & youth New Resources Training User submitted Music Library tours Technology Story telling

Announcements

Book reviews

Guest speakers

Gaming

Poetry

Commentary

Teen & youth

New Resources

Training

User submitted

Music

Library tours

Technology

Story telling

Podcasting

SOCIAL SITES MySpace and Facebook offer excellent outreach tools Put the librarian/library in the user’s space Don’t be pushy with your presence

MySpace and Facebook offer excellent outreach tools

Put the librarian/library in the user’s space

Don’t be pushy with your presence

http://www.libsuccess.org/index.php?title=MySpace_%26_Teens

http://www.myspace.com/askalibrarianfl

http://www.myspace.com/teensatapl

Second Life

Conference in SL

Meeting in SL

del.ici.ous

LibraryThing

LibraryThing

QUESTIONS Chad Boeninger: [email_address] Brian C. Gray: [email_address] Presentation at: http://www.slideshare.net/bcg8 or http://www.libraryvoice.com/presentations

Chad Boeninger: [email_address]

Brian C. Gray: [email_address]

Presentation at: http://www.slideshare.net/bcg8 or http://www.libraryvoice.com/presentations