Exploring Libraries (...and our Users) in the Web 2.0 Realm

Brian C. Gray Librarian - Engineering, Math, & Statistics Case Western Reserve University bcg8@case.edu Exploring Libraries (...and our Users) in the Web 2.0 Realm NORASIST Annual Meeting Tuesday, October 24th, 2006

Today
What is Web 2.0
Why should we care
Library 2.0
Our users

My Interest in Web 2.0
Teach RSS workshop at KSL
Contribute to 3 Case KSL blogs
ALA Library 2.0 participant
ALA LAMA Web Coordinator
Blogs, RSS, Wiki, Communities
Workshop proposal pending with KSU SLIS
Regular IM user
Non-tech person that likes to “play”

Reasons Why You Must Care
Online competition to libraries
Alternative method of marketing
Alternative method of communication
Alternative publishing practices
User awareness
Efficiency
“Buzz” word right now
Users are unaware or are creating alternatives to library resources

Coined by O'Reilly Media (2004)

What Is Web 2.0,
Design Patterns and Business Models for the Next Generation of Software
Tim O'Reilly, 09/30/2005

WEB 2.0 Concepts (Mindset)
Key concepts or focus points:
Collaboration
Sharing
Ownership
Creation
Web-based rather than software based
Data/information
Social
Connections/relationships
Trust

WEB 2.0 Concepts
Enrichment
Personal data
Participation
Decentralized
User “tagged” or defined
Experience
Services
Remixable
Behavior

Library 2.0
Coined by Michael Casey on his blog LibraryCrunch
Some library contributors:
Stephen Abram
John Blyberg
Michael E. Casey
Jenny Levine
Paul Miller
Michael Stephens

Library 2.0 Concepts
Delivery
Constant and purposeful change
Adaptation
User designed
User created
Participation
User feedback
2-way information
Reaching new users

Warnings (or Thoughts)
What do users want?
Investment in technology and/or time
What do users expect?
What are users doing on their own?
How can users contribute?

Do you recognize RSS?

KSL RSS Feeds

RSS Changing Our Patrons
Moving away from email & listservs
Current Awareness
“Pull” rather than “Push”
Sharing everything
Privacy?
Speed
Few years ago…”If not on the Internet, it is not legitimate”
Is RSS the next thing patrons use to judge products & services?

Blog Considerations
Purpose – Announcements and/or discussion?
Open or no commenting?
Moderation?
Tracking/pinging
Spam prevention
Single or multiple authors
How often are entries added?
Legal considerations (non-profit status, advertising, organizational policies, etc.)

2006 Workplace E-Mail, Instant Messaging & Blog Survey
American Management Association:
8% of organizations operate business blogs
55% of business blogs ‘facing out’ for customers and other third parties to read
Less than 2% of organizations assign a lawyer or other responsible party to review employees’ entries
Nearly 2% have fired workers for offensive blog content - including posts on employees’ personal home-based blogs

http://www.sifry.com/alerts/archives/000432.html

ALA LAMA’s New Blog

Blog Based OPAC
Casey Bisson
WPopac: An OPAC 2.0 Testbed
WordPress based, so already have access to more programmers than the ILS vendors combined

Patrons Blogging About Libraries

St. Joseph County Public Library

2006 Workplace E-Mail, Instant Messaging & Blog Survey
American Management Association:
35% of employees use IM at work
Only 31% of organizations have IM policy in place
13% retain IM business records
2% have dismissed workers for inappropriate instant messenger (IM) chat
50% of workplace users downloading free IM tools from the Internet - a dangerous practice that 26% of employers aren’t even aware of

Trillian, Meebo, etc.

Other Library 2.0
Gwinnett County Public Library (GCPL) in Lawrenceville, GA, has launched a successful downloadable music, video, and audio book service.
GCPL held a very successful teen band competition in 2005 as part of its Year of the Teen.
The Cecil County Public Library in Elkton, MD, offers Teen Game Nights.

What is Web 2.0 and How Will Technical Writers be Impacted
Web 1.0
“surfing”
Content within a specific space
Web 2.0:
Decentralized
Granular
Syndication
Web as a “platform”
“Long Tail”

Brian C. Gray
[email_address]
http://blog.case.edu/bcg8/
http://briangray.alablog.org/
THANK YOU!

Exploring Libraries (...and our Users) in the Web 2.0 Realm

by Brian Gray on Mar 04, 2007

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