06 The G Blog Project

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  • 1. JISC Business & Community Engagement: Collaborative Tools The ‘G-Blog’ Project Pam Voisey GTi Project Manager July 2009
  • 2. The ‘G-Blog’ Project The Listening Zone for the Glamorgan Enterprise Region Project Partners: • Regional Business Club : Rhondda-Cynon-Taf • Enterprise initiative for graduate startup • G-Blog Project team (IT, Enterprise, Research) • JISC project team & partner sites 2
  • 3. The ‘G-Blog’ Project ‘G-Blog’ is a pilot project • Regular, informal contact route for SMEs to their local University, which will – Stimulate B2B and A4B interactions – Facilitate reciprocity, mutual help, community – Offer resources, information, tools – Use events and web environment – Engage with client groups through feedback – Create a listening channel and more – Build capacity, offer training 3
  • 4. The ‘G-Blog’ Project Aimed at: GTi Business Incubator micro -businesses •University project •European + funded •10 years •Hot-desking •>250 micro businesses •All sectors •Not all are graduates 4
  • 5. The ‘G-Blog’ Project Aimed at: RCT Business Club SMEs • Enthusiastic management team • Café style informal events • High profile speakers • Large regional coverage • Range from large, medium and micro companies • Spread across sectors • Digital natives to skeptics 5
  • 6. The ‘G-Blog’ Project Working with IT ! • Close relationship with the department for incubator IT • Lynne had done some work on PR for IT people • Discussed idea with Senior Managers, got support • Identified key person to design and create the Blog – included in the Project set up meeting in Aston • Working process totally collaborative, for example: – Pam : consumer focus/let’s ask them what they want – Barry: We’ll use QMP – Pam: what’s that? – Result is successful feedback, WordPress as platform, design agreed, businesses recruited for first wave – and Pam upskilled! 6
  • 7. The ‘G-Blog’ Project On-going goodwill • Keep everyone informed as progress is made – LCSS-IS (IT) – the original senior managers – Commercial Services links – Rhondda Cynon Taf Business Club - launch event – Micro businesses for first stage – the GTi constituents – Academics – Business School initially – Marketing – corporate look/having the right logos – Web Team – making sure the name is OK – Finance - using the credit card online/making the links 7
  • 8. The ‘G-Blog’ Project Ongoing support: • Work with, don’t demand • Benefit from the process and be reflexive • Make it interesting • Involve in the nice bits, not just the slaving over a hot keyboard! • Acknowledge – PR for IT people 8
  • 9. The ‘G-Blog’ Project Issues • RCT partner – complete change of personnel • Time constraints for all Practice • Good communication by email when meetings are squeezed • Support of line management in both IT and Project team • Working with RCT Business Club on launch event • Customer focus makes it meaningful = getting IT right 9
  • 10. The ‘G-Blog’ Project Thanks to: UoG: Professor Brian Hobbs, Alun Hughes, Lynne Gornall, Tony Evans, Martyn Lynch, Alun Cox, Barry Richard, Rhian Evans Rhondda Cynon Taf CBC: Lorna Reed, Ross Chamberlain, Phil Barnes GTi businesses: Timto Ltd; School of Life; Live Assistant Business Solutions; GMA Consultants; Cymraeg Web Hosting; TiGra Networks; Bandog Media; Team Metalogic; Blue Stag Studio; EarthMonkey Media; Guardian Angel Technology JISC Team: Jacqui Kelly; Will Allen; Andy Stewart; Chris Young; the other BCE Projects 10
  • 11. The ‘G-Blog’ Project Contact details: Pam Voisey G-Blog Project Leader University of Glamorgan 01443 482670 glamblog@glam.ac.uk 11