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OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
OpenID UX Summit
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OpenID UX Summit

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A quick history, and button driven sign-in.

A quick history, and button driven sign-in.

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  • 1. OpenID RP Interfaces A quick history, and button driven sign-in. Brian Ellin brian@janrain.com
  • 2. Why OpenID? Sign in using an account you already have. Brian Ellin brian@janrain.com
  • 3. Two types of users 1. Those who have heard about OpenID 2. Those that have not * Chris Messina http://tr.im/mturk_openid Brian Ellin brian@janrain.com
  • 4. The First OpenID UI Identifier driven sign-in * https://my.pbwiki.com?p=openid Brian Ellin brian@janrain.com
  • 5. User must already have... 1. Heard of OpenID 2. Understand OpenID 3. Have an OpenID 4. Know what URL to type Brian Ellin brian@janrain.com
  • 6. While many do succeed, others fail bce123 Brian Ellin brian@janrain.com
  • 7. While many succeed, others fail user@email.com Brian Ellin brian@janrain.com
  • 8. While many succeed, others fail friendster Brian Ellin brian@janrain.com
  • 9. While many succeed, others fail Hotmail Brian Ellin brian@janrain.com
  • 10. While many succeed, others fail elderly Brian Ellin brian@janrain.com
  • 11. While many succeed, others fail I HATE YOU!!!!!!!!!!!!!!!!!!!!!!!!LADY GAAAGGGGAAGAGAGAG Brian Ellin brian@janrain.com
  • 12. While many succeed, others fail Brian Ellin brian@janrain.com
  • 13. Brian Ellin brian@janrain.com
  • 14. Early attempts Help the user figure out OpenID by pattern Brian Ellin brian@janrain.com
  • 15. Interactive versions TypePad Brian Ellin brian@janrain.com
  • 16. Interactive versions Mapquest.com Brian Ellin brian@janrain.com
  • 17. Interactive versions blogger.com comments Brian Ellin brian@janrain.com
  • 18. Interactive Versions idselector Brian Ellin brian@janrain.com
  • 19. Interactive Versions Clickpass Brian Ellin brian@janrain.com
  • 20. Provider driven sign-in yahoo.com Brian Ellin brian@janrain.com
  • 21. Leads to provider- choice based interfaces Brian Ellin brian@janrain.com
  • 22. Users identify with different brands Example: Interscope Records / AFI Brian Ellin brian@janrain.com
  • 23. Uservoice Brian Ellin brian@janrain.com
  • 24. Sulit.com.ph Brian Ellin brian@janrain.com
  • 25. A choice of providers RPX Plaxo Brian Ellin brian@janrain.com
  • 26. That also supports identifier driven sign-in RPX Plaxo Brian Ellin brian@janrain.com
  • 27. Challenges facing button driven sign-in • Multiple brand affinities: “I trust Google and Yahoo!” • Unclear which will choice provide the best experience. Brand is king. Brian Ellin brian@janrain.com
  • 28. Return user experience Can be optimized by remembering a user’s provider. But, the choice will be lost when switching computers or browsers Brian Ellin brian@janrain.com
  • 29. Changing providers on the return visit is bad. Many users do not understand that changing from Google to Yahoo will sign them in to a different account. https://me.yahoo.com/a/K50GPxAQlP7SurZs6H30Q0PnmAs-#45323 https://www.google.com/accounts/o8/id?id=AItOawl8skT4dN5ioUHAo5wDgtopkYcR1HvZZxM Brian Ellin brian@janrain.com
  • 30. Cannot remove choices X Anyone who has used that provider won’t be able to sign-in again Brian Ellin brian@janrain.com
  • 31. Every RP has different needs and a different audience... Brian Ellin brian@janrain.com

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