OpenID UX Summit

OpenID RP Interfaces A quick history, and button driven sign-in. Brian Ellin brian@janrain.com

Why OpenID? Sign in using an account you already have. Brian Ellin brian@janrain.com

Two types of users 1. Those who have heard about OpenID 2. Those that have not * Chris Messina http://tr.im/mturk_openid Brian Ellin brian@janrain.com

The First OpenID UI Identiﬁer driven sign-in * https://my.pbwiki.com?p=openid Brian Ellin brian@janrain.com

User must already have... 1. Heard of OpenID 2. Understand OpenID 3. Have an OpenID 4. Know what URL to type Brian Ellin brian@janrain.com

While many do succeed, others fail bce123 Brian Ellin brian@janrain.com

While many succeed, others fail user@email.com Brian Ellin brian@janrain.com

While many succeed, others fail friendster Brian Ellin brian@janrain.com

While many succeed, others fail Hotmail Brian Ellin brian@janrain.com

While many succeed, others fail elderly Brian Ellin brian@janrain.com

While many succeed, others fail I HATE YOU!!!!!!!!!!!!!!!!!!!!!!!!LADY GAAAGGGGAAGAGAGAG Brian Ellin brian@janrain.com

While many succeed, others fail Brian Ellin brian@janrain.com

Brian Ellin brian@janrain.com

Early attempts Help the user ﬁgure out OpenID by pattern Brian Ellin brian@janrain.com

Interactive versions TypePad Brian Ellin brian@janrain.com

Interactive versions Mapquest.com Brian Ellin brian@janrain.com

Interactive versions blogger.com comments Brian Ellin brian@janrain.com

Interactive Versions idselector Brian Ellin brian@janrain.com

Interactive Versions Clickpass Brian Ellin brian@janrain.com

Provider driven sign-in yahoo.com Brian Ellin brian@janrain.com

Leads to provider- choice based interfaces Brian Ellin brian@janrain.com

Users identify with different brands Example: Interscope Records / AFI Brian Ellin brian@janrain.com

Uservoice Brian Ellin brian@janrain.com

Sulit.com.ph Brian Ellin brian@janrain.com

A choice of providers RPX Plaxo Brian Ellin brian@janrain.com

That also supports identiﬁer driven sign-in RPX Plaxo Brian Ellin brian@janrain.com

Challenges facing button driven sign-in • Multiple brand afﬁnities: “I trust Google and Yahoo!” • Unclear which will choice provide the best experience. Brand is king. Brian Ellin brian@janrain.com

Return user experience Can be optimized by remembering a user’s provider. But, the choice will be lost when switching computers or browsers Brian Ellin brian@janrain.com

Changing providers on the return visit is bad. Many users do not understand that changing from Google to Yahoo will sign them in to a different account. https://me.yahoo.com/a/K50GPxAQlP7SurZs6H30Q0PnmAs-#45323 https://www.google.com/accounts/o8/id?id=AItOawl8skT4dN5ioUHAo5wDgtopkYcR1HvZZxM Brian Ellin brian@janrain.com

Cannot remove choices X Anyone who has used that provider won’t be able to sign-in again Brian Ellin brian@janrain.com

Every RP has different needs and a different audience... Brian Ellin brian@janrain.com

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OpenID UX Summit

by bce on Feb 10, 2009

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OpenID UX Summit Presentation Transcript