The New King of Energy?: Mr. Energy 8 Hour Energy Shot
During a time where Americans will go out of their way if it means they'll spend less on gas, there is a
booming new energy drink category that goes for 20 times more per-oz than Coke - energy shots.
A growing number of Americans are turning their backs to $3 coffee, in favor of $3 2 ounce shots of solid
caffeine - and most of them taste terrible.
The demand for energy shots is expected to double this year, reaching $700 mil in sales - and Living
Essentials will likely be responsible for over 80% of those sales, as they created the original product - the
5 Hour Energy.
Several companies are already following in 5 Hour's footsteps - similar energy shots like 6 Hour, 7 Hour,
and 8 Hour Energy are attempting to break into this growing new industry with their own products.
Though it sounds similar, 8 Hour Energy has raised the bar a little higher for the competition. While the
others merely contain caffeine, it includes Acai, Gogi, and Tahitian Noni - three incredibly popular
berries, each known for their natural energizing and dietary benefits. Currently, the only other way to
get a serving of Acai berry is to purchase a $40 bottle.
On top of everything, 8 Hour Energy contains no calories or carbs, and it tastes great!
"I've seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I
think they'll go for 8 Hour Energy. It's just a better quality product," says Darin Steen, one of the 10 top
fitness trainers in the world.
In a double-blind taste-test, 9 of 10 college students preferred 8 Hour Energy over 5 Hour Energy.
Another study gave out samples of the Mr Energy 8 Hour shot during finals week, and students returned
with rave reviews.
"Wow... after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a
basketball game after! Without it, I probably wouldn't have managed to do either," said Troy Smith - a

Finance major.
"The 8 Hour Energy shot is amazing. I stayed energized and focused, and totally aced my final. It's like
time in a bottle," said Stephanie Wilcox, a grad student in the UF School of Dentistry.
Despite the massive 60 million dollar advertising budget of 5 Hour Energy, Bhelliom Enterprises, the
developer of 8 Hour Energy, is confident their product will succeed due simply to its superior
ingredients. "The ingredients speak for themselves," says CEO of Bhelliom Enterprises, Casey McCarthy.