The New King of Energy?: 8 Hour Shot
In an age when Americans will go out of their way to save a couple cents per-gallon on gas, there's a
flourishing new type of energy drink that costs 20 times as much per ounce as Coca Cola - the energy
shot.
An increasing amount of people are dropping their $3 coffee, in favor of $3 2-oz shots of energy liquid -
and most of them taste disgusting.
The demand for energy shots is expected to double this year, reaching $700 mil in sales - and a majority
of those sales will be of Living Essentials' 5 Hour shot, the first energy shot on the market.
Several companies are already following in 5 Hour's footsteps - energy shots such as 6 Hour Power, Fuel
7 Hour, and 8 Hour Energy are all attempting to tap into this new industry.
The Mr. Energy 8 Hour Energy Shot, though it sounds similar, has raised the bar for the industry. While
the others merely contain caffeine, it includes Acai, Gogi, and Tahitian Noni - three berries known for
their natural energizing and dietary properties. Usually, these berries can only be attained by purchasing
a $40 bottle of juice.
In addition to its improved ingredients, The Mr Energy 8 Hour Energy shot contains no calories or carbs,
and it tastes great!
"I've seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I
think they'll go for 8 Hour Energy. It's just a better quality product," says Darin Steen, one of the top 10
health and fitness trainers in the world.
In a blind test conducted at the University of Florida, 9 out of 10 students preferred the 8 Hour shot over
5 Hour Energy. Another study gave out samples of the Mr Energy 8 Hour shot during finals week, and
students returned with rave reviews.
"Wow... after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a
basketball game after! Without it, I probably wouldn't have managed to do either," laughed Troy Smith,
a Finance major in his last semester.
"8 Hour Energy shots are amazing. I stayed energized and focused, and totally aced my final. It's like
time in a bottle," said Stephanie Wilcox - a student at the UF College of Dentistry.
Despite the massive 60 million dollar advertising budget of 5 Hour Energy, Bhelliom Enterprises, the
creator of 8 Hour Energy, believes their superior product needs only word-of-mouth to prevail. "The
ingredients speak for themselves," says Casey McCarthy, CEO of Bhelliom Enterprises.