The King of the Energy Shot - 8 Hour Energy Shot or 5 Hour Shot?
During the recession, Americans will drive the extra mile if it means they'll spend less on gas, there's a
flourishing new type of energy drink that sells for twenty times more than Coca-Cola - the energy shot.
More and more people are turning away from $3 coffee, and instead purchasing $3 2 ounce shots of
solid caffeine - and most of them taste horrible.
The energy shot market is expected to double this year, to $700 million in sales - and Living Essentials
will likely be responsible for over 80% of those sales, as they created the original product - the 5 Hour
Energy shot.
Other companies have sprung up, in an attempt to capture some of this new energy drink market -
energy shots such as 6 Hour Power, Fuel 7 Hour, and 8 Hour Energy are all attempting to tap into this
new industry.
The Mr. Energy 8 Hour Energy Shot, though it sounds similar, has raised the bar for the industry. Aside
from caffeine, it includes Acai, Gogi, and Tahitian Noni - three berries known for their natural energizing
and dietary properties. Usually, these berries can only be attained by purchasing a $40 bottle of juice.
On top of everything, 8 Hour Energy has zero carbs or calories, and it tastes good!
"I've seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I
think they'll go for 8 Hour Energy. It's just a better quality product," says Darin Steen, one of the top 10
health and fitness trainers in the world.
In a blind test conducted at the University of Florida, 9 out of 10 students preferred the 8 Hour shot over
5 Hour Energy. Other groups were given samples of the Mr Energy 8 Hour Energy shot, and returned
with overwhelmingly positive reviews.
"Wow... after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a
basketball game after! Without it, I probably wouldn't have managed to do either," laughed Troy Smith,
a senior majoring in Finance.
"The 8 Hour Energy shot is amazing. I stayed energized and focused, and totally aced my final. It's like
time in a bottle," said Stephanie Wilcox - a student at the UF College of Dentistry.
Despite the massive 60 million dollar advertising budget of 5 Hour Energy, Bhelliom Enterprises, 8 Hour
Energy's developer, believes their superior product needs only word-of-mouth to prevail. "The
ingredients speak for themselves," says CEO of Bhelliom Enterprises, Casey McCarthy.