8 Hour Shot: The New King of Energy Shots?
During a time where Americans will go out of their way to save a few pennies on fuel, there is a booming
new energy drink category that sells for twenty times more than Coca-Cola - the energy shot.
More and more people are turning away from $3 coffee, in favor of $3 2-oz shots of energy liquid - and
most of them taste repulsive.
The energy shot market is expected to double this year, to $700 million in sales - and a majority of those
sales will be of Living Essentials' 5 Hour Energy shot, the first energy shot on the market.
Other companies have sprung up, in an attempt to capture some of this new energy drink market -
similar energy shots like 6 Hour, 7 Hour, and 8 Hour Energy are attempting to break into this growing
new industry with their own products.
Though it sounds similar, 8 Hour Energy has raised the bar a little higher for the competition. In addition
to caffeine, it includes Acai, Gogi, and Tahitian Noni - three incredibly popular berries, each known for
their natural energizing and dietary benefits. Currently, the only other way to get a serving of Acai berry
is to purchase a $40 bottle.
On top of everything, The 8 Hour shot is carb and calorie free - and it tastes delicious.
"I've seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I
think they'll go for 8 Hour Energy. It's just a better quality product," says Darin Steen, one of the top 10
health and fitness trainers in the world.
In a double-blind taste-test, 9 of 10 college students preferred 8 Hour Energy over 5 Hour Energy. Other
groups were given samples of the Mr Energy 8 Hour Energy shot, and returned with overwhelmingly
positive reviews.

"Wow... after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a
basketball game after! Without it, I probably wouldn't have managed to do either," laughed Troy Smith,
a senior majoring in Finance.
"Mr Energy 8 Hour Energy shots are amazing. I stayed energized and focused, and totally aced my final.
It's like time in a bottle," said Stephanie Wilcox - a student at the UF College of Dentistry.
Despite 5 Hour Energy's 60 million dollar advertising budget, Bhelliom Enterprises, the creator of 8 Hour
Energy, is confident that their product is superior. "The ingredients speak for themselves," says Bhelliom
Enterprises' CEO, Casey McCarthy.