Creative Job Search Strategies in a Challenging Job Market


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A Workshop for The Boston College Career Summit
Hosted by Career Treking LLC
June 24, 2009

Susan Kennedy
Mary Gibbs

Published in: Education, Career, Business
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  • Figuring out what you want to do with your life-Easy right? Not really! Relax, you’re in good company, over half of college grads don’t have a clue! I love to write, I’m a poli sci, econ, bio major and don’t know what to do with it. Sometimes your major translates into a career (engineering), but mostly not. It can be confusing & overwhelming. We find if you follow a four step process it’s doable, even exciting Start by taking a look in the mirror to figure out Who am I and what do I want? Take a look at how your major, skills, interests, and preferences (work env, work x life balance, location) fit together. Then gather outside information Gather input from people who know you best-Your friends, their parents, get ready to groan, your family and family friends, your high school & college faculty well to seek their suggestions about what you might be good at, good careers, first jobs, companies, industries
  • Creative Job Search Strategies in a Challenging Job Market

    1. 1. Creative Job Search Strategies in a Challenging Job Market © 2009 Career Treking LLC A Workshop for The Boston College Career Summit Hosted by Career Treking LLC June 24, 2009 Susan Kennedy Mary Gibbs (781) 237-2252
    2. 2. Agenda <ul><li>Job Search Recommendations </li></ul><ul><li>Setting Career Direction </li></ul><ul><li>Realistic Job Goals </li></ul><ul><li>Strategic Job Search Strategies </li></ul><ul><li>Job Search Action Plan </li></ul>© 2009 Career Treking LLC
    3. 3. Our Job Search Philosophy <ul><li>Get the right job the first time </li></ul><ul><li>Job satisfaction: 64% turnover first three years </li></ul><ul><ul><li>Close the “recession” compensation gap: 9% pay differential for those who graduate in a recession </li></ul></ul>
    4. 4. The Recession Compensation Gap <ul><li>National Bureau of Economic Research: </li></ul><ul><ul><li>9% pay differential </li></ul></ul><ul><ul><li>Can last for up to a decade </li></ul></ul><ul><ul><li>The recession grads often take the first job; often outside their chosen field; can loose career time </li></ul></ul><ul><ul><li>Columbia University study: 70% of Canadians 1976-1995; 2 recessions </li></ul></ul><ul><ul><li>Learn and develop the skills you will need. </li></ul></ul>
    5. 5. Career Treking Recommendation <ul><li>Identify your dream job </li></ul><ul><li>List the skills and experiences required for the job </li></ul><ul><li>Create a plan to acquire those skills; when job market rebounds, candidate is ready </li></ul>
    6. 6. How to Thrive in A Tight Market Key Job Search Elements <ul><li>Focus </li></ul><ul><ul><li>Identify dream job, wide net of related jobs, locations </li></ul></ul><ul><ul><li>Target robust, strong companies/industries </li></ul></ul><ul><li>Prepare </li></ul><ul><ul><li>Stand out in job search materials & interviews </li></ul></ul><ul><ul><li>Demonstrate contribution to company priorities </li></ul></ul><ul><li>Engage </li></ul><ul><ul><li>Network into companies </li></ul></ul><ul><ul><li>Get involved & show capabilities </li></ul></ul>© 2009 Career Treking LLC
    7. 7. Setting Career Direction © 2009 Career Treking LLC Your Profile Skills Degree Achievements Interests Preferences Potential Careers Job Goals Goal A Goal B Goal C Translate Profile to Careers Careers, Industries Jobs Stimulus Package Jobs Learn From Others Network Informational Interviews Test Reality Job Shadowing Internships Volunteering Part-time Work
    8. 8. Converting Profile into Careers <ul><li>University of Tennessee Career Converter </li></ul><ul><ul><li> </li></ul></ul><ul><li>Occupational Outlook Handbook </li></ul><ul><ul><li> </li></ul></ul><ul><li> </li></ul><ul><ul><li>Job, company, industry information </li></ul></ul><ul><li>Career Treking Stimulus Package Jobs </li></ul><ul><ul><li> </li></ul></ul>© 2009 Career Treking LLC
    9. 9. Set Wide-Net of Job Goals <ul><li>Identify your career aspiration </li></ul><ul><li>Set a range of inter-related, prioritized job goals </li></ul><ul><li>Goal A your desired job, links to your career goal </li></ul><ul><li>Goal B a related job in desired industry or entry level position with industry consumer, vendor </li></ul><ul><li>Goal C showcases your core skills & performance desirable for Goal A </li></ul><ul><li>Fill background gaps, energize resume </li></ul><ul><li>Identify a flexible, wide range of locations </li></ul>© 2009 Career Treking LLC
    10. 10. © 2009 Career Treking LLC Jane’s Career Goal Business Development in Renewable Energies Short-Term Goal A Target Employers Time Frame Sales in Renewable Energy Company (REC) <ul><li>enXco </li></ul><ul><li>Second Wind </li></ul><ul><li>Berkshire Wind Power </li></ul>X months Short-Term Goal B Target Employers Time Frame -Customer service in REC -Receptionist/administrative role in a green architect firm • Four Seasons Wind Power • JEI Energy Solutions • Sustainable • Solar Design Associates X months Short-Term Goal C Target Employers Time Frame Retail sales Insurance sales <ul><li>Home Depot </li></ul><ul><li>Aetna </li></ul><ul><li>Cigna </li></ul>X months Resume Background/Energy Gap Filling the Gap Knowledge of renewable energy RE Certificate program Involvement in renewable field Volunteer activities in RE
    11. 11. Robust Industry Opportunities Healthcare, Pharmaceuticals, Biotech <ul><li>Political science </li></ul><ul><li>Economics/business </li></ul><ul><li>Sociology, psychology </li></ul><ul><li>Communications </li></ul><ul><li>Healthcare policy </li></ul><ul><li>Financial analyst, </li></ul><ul><li>consulting </li></ul><ul><li>Counseling, HR, marketing </li></ul><ul><li>Corporate communications </li></ul>
    12. 12. Robust Industry Opportunities Financial Services <ul><li>Customer-facing positions </li></ul><ul><ul><li>Insurance companies </li></ul></ul><ul><ul><li>Credit unions </li></ul></ul><ul><ul><li>Regional banks </li></ul></ul><ul><li>All majors relevant </li></ul><ul><li>Benefits: Training, track record, skills </li></ul>
    13. 13. Robust Industry Opportunities Utilities/Alternative Energy <ul><li>By 2030, one in four jobs projected to be in renewable energy </li></ul><ul><li>Biggest trends: Solar, wind, marine </li></ul><ul><li>Environmental and liberal arts majors appropriate </li></ul>
    14. 14. Stimulus Package Opportunities <ul><li>Education </li></ul><ul><li>Energy </li></ul><ul><li>Healthcare </li></ul><ul><li>Infrastructure </li></ul>© 2009 Career Treking LLC <ul><li>Small companies </li></ul><ul><li>Government </li></ul><ul><li>Suppliers and vendors </li></ul> • •
    15. 15. Find the Employers <ul><li>Fewer Jobs Posted in </li></ul><ul><li>a Down Market </li></ul><ul><li>Reach Out </li></ul>© 2009 Career Treking LLC
    16. 16. Success Rates by Job Source
    17. 17. Strategic Job Search Strategies <ul><li>Networking </li></ul><ul><li>Linked In/Twitter </li></ul><ul><li>Career Services </li></ul><ul><li>Faculty and Alumni Association </li></ul><ul><li>Job Boards </li></ul><ul><li>Internet Searches </li></ul><ul><li>Newspapers </li></ul><ul><li>Temporary Agencies </li></ul><ul><li>Internships </li></ul>
    18. 18. Networking Activities © 2009 Career Treking LLC <ul><li>Face-to-Face Planned </li></ul><ul><li>Reach out </li></ul><ul><li>Nurture relationships </li></ul><ul><li>Online </li></ul><ul><li>Pick 1or 2 sites </li></ul><ul><li>Engage fully </li></ul><ul><li>Spontaneous </li></ul><ul><li>Initiate </li></ul><ul><li>Be prepared, follow-through </li></ul><ul><li>Events/Meetings </li></ul><ul><li>Join an industry association </li></ul><ul><li>Look for unique events </li></ul>
    19. 19. Comfort Zone © 2009 Career Treking LLC Friends & FOF Friend's Parents Family & FOF Community Alumni Professors Bosses & Coaches Associations
    20. 20. Online Networking: LinkedIn <ul><li>Develop expanded connections </li></ul><ul><li>Get networked into jobs and companies </li></ul><ul><li>Join and engage in groups </li></ul><ul><li>Pose and answer questions regularly </li></ul>© 2009 Career Treking LLC
    21. 21. Online Networking: Twitter <ul><li>Twitter regularly </li></ul><ul><ul><li>Describe what you’re looking for </li></ul></ul><ul><ul><li>Offer useful information </li></ul></ul><ul><li>Follow others selectively </li></ul><ul><li>twitter keyword search </li></ul><ul><li> </li></ul>© 2009 Career Treking LLC
    22. 22. Targeted Job Search Plan © 2009 Career Treking LLC Goal B: Customer Service Rep Employer: Swift Rivers Company Activities Actions Done Networking Informational Interviewing <ul><li>LinkedIn and Twitter </li></ul><ul><li>Alumni association </li></ul><ul><li>Comfort zone & expanded networks </li></ul><ul><li>Renewable Energy Association </li></ul><ul><li>Google alert for Swift </li></ul>Job Shadowing Internship Swift Rivers Human Resources Volunteering Part-Time/Temp Work Hydroelectric initiative Temp agency
    23. 23. Beefing Up Job Search Skills © 2009 Career Treking LLC Search Activity My Skills 1(low)-10 (high) Resources to Build Skills Due Date Set career direction, job goals, industry targets Networking and informational interviews Resumes and cover letters Interviewing Assertive, company-specific job search Organization, follow-through
    24. 24. Takeways <ul><li>Thriving in a challenging job market entails: </li></ul><ul><ul><li>Set a wide range of career goals </li></ul></ul><ul><ul><li>Have a plan to develop the skills needed </li></ul></ul><ul><ul><li>Create a job search action plan </li></ul></ul><ul><ul><li>Make networking a habit </li></ul></ul>