Building Brands Online

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Giving Constituents the Creative Edge

Kelly Alice Robinson
Career Information Services Manager
Boston College Career Center

Published in: Education, Business, Technology
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Building Brands Online

  1. 1. Building Brands Online Giving Constituents the Creative Edge
  2. 2. <ul><li>Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover , read and share news, information and content. </li></ul><ul><li>                                                     -Wikipedia, 2009 </li></ul>
  3. 3. Examples of Social Media
  4. 4. Personal Branding <ul><li>We all have </li></ul><ul><ul><li>unique set of talents </li></ul></ul><ul><ul><li>marketable skills  </li></ul></ul><ul><li>  </li></ul><ul><li>Happy? </li></ul><ul><ul><li>Work it! </li></ul></ul><ul><li>  </li></ul><ul><li>Unhappy? </li></ul><ul><ul><li>Change it! </li></ul></ul><ul><li>  </li></ul><ul><li>Unsure </li></ul><ul><ul><li>Define it! </li></ul></ul>
  5. 5. Why Web 2.0? <ul><ul><li>Relevance </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Strategic </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Visibility </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Immediate </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Competitive </li></ul></ul><ul><ul><li>Creative </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Personal </li></ul></ul><ul><li>  </li></ul><ul><ul><li>FREE! </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  6. 6. LinkedIn <ul><li>LinkedIn gives professionals, even the most hopeless wallflower, a painless way to follow the advice of every career counselor: build a network. </li></ul><ul><li>                                     -New York Times, June 2009 </li></ul>
  7. 7. LinkedIn Answers
  8. 8. LinkedIn Groups
  9. 9. Facebook
  10. 10. Blogs <ul><ul><li>Be passionate! </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Find your niche </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Become a thought-leader </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Comment on other blogs </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Guest blogging </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Interviewing </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Blogroll </li></ul></ul>
  11. 11. Twitter <ul><ul><li>Post frequently </li></ul></ul><ul><li>  </li></ul><ul><ul><li>CONNECT </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Follow others </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Direct message  </li></ul></ul><ul><li>  </li></ul>
  12. 12. YouTube <ul><ul><li>Podcasting </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Video Resumes </li></ul></ul>
  13. 13. More Online Branding Strategies <ul><ul><li>Search Engine Optimization </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Wikis </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Slideshare </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Avatars </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Theme/logo </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Be consistent! </li></ul></ul>
  14. 14. Caution <ul><ul><li>Professional presence </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Make SOCIAL networks private </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Clean-up profiles </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Avoid using unsavory language </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Avoid negative comments </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Use these Web 2.0 tools for good, not evil! </li></ul></ul>
  15. 15. Further Reading <ul><li>Personal Branding Blog, Dan Schawbel </li></ul><ul><li>http://personalbrandingblog.com/ </li></ul><ul><li>  </li></ul><ul><li>Starting and Maintaining a Personal Brand Online </li></ul><ul><li>http://www.examiner.com/x-828-Entry-Level-Careers-Examiner~y2009m2d19-Starting-and-maintaining-a-personal-brand-online </li></ul><ul><li>  </li></ul><ul><li>Looking for Leads in Unusual Places </li></ul><ul><li>http://blogs.wsj.com/laidoff/2009/02/18/looking-for-leads-in-unusual-places/?mod=rss_WSJBlog?mod=blogmod </li></ul><ul><li>Using Twitter for Job Search and Networking </li></ul><ul><li>http://sweetcareers.blogspot.com/2009/02/using-twitter-for-job-search-and.html </li></ul><ul><li>  </li></ul>
  16. 16. Thank you! <ul><li>Kelly Alice Robinson </li></ul><ul><li>Career Information Services Manager </li></ul><ul><li>Boston College Career Center </li></ul><ul><li>Southwell Hall </li></ul><ul><li>38 Commonwealth Avenue </li></ul><ul><li>Chestnut Hill, MA  02467 </li></ul><ul><li>617.552.4768 </li></ul><ul><li>[email_address] / www.bc.edu/careers </li></ul>

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