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Building Brands Online
 

Building Brands Online

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Giving Constituents the Creative Edge

Giving Constituents the Creative Edge

Kelly Alice Robinson
Career Information Services Manager
Boston College Career Center

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    Building Brands Online Building Brands Online Presentation Transcript

    • Building Brands Online Giving Constituents the Creative Edge
      • Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover , read and share news, information and content.
      •                                                      -Wikipedia, 2009
    • Examples of Social Media
    • Personal Branding
      • We all have
        • unique set of talents
        • marketable skills 
      •  
      • Happy?
        • Work it!
      •  
      • Unhappy?
        • Change it!
      •  
      • Unsure
        • Define it!
    • Why Web 2.0?
        • Relevance
      •  
        • Strategic
      •  
        • Visibility
      •  
        • Immediate
      •  
        • Competitive
        • Creative
      •  
        • Personal
      •  
        • FREE!
      •  
      •  
    • LinkedIn
      • LinkedIn gives professionals, even the most hopeless wallflower, a painless way to follow the advice of every career counselor: build a network.
      •                                      -New York Times, June 2009
    • LinkedIn Answers
    • LinkedIn Groups
    • Facebook
    • Blogs
        • Be passionate!
      •  
        • Find your niche
      •  
        • Become a thought-leader
      •  
        • Comment on other blogs
      •  
        • Guest blogging
      •  
        • Interviewing
      •  
        • Blogroll
    • Twitter
        • Post frequently
      •  
        • CONNECT
      •  
        • Follow others
      •  
        • Direct message 
      •  
    • YouTube
        • Podcasting
      •  
        • Video Resumes
    • More Online Branding Strategies
        • Search Engine Optimization
      •  
        • Wikis
      •  
        • Slideshare
      •  
        • Avatars
      •  
        • Theme/logo
      •  
        • Be consistent!
    • Caution
        • Professional presence
      •  
        • Make SOCIAL networks private
      •  
        • Clean-up profiles
      •  
        • Avoid using unsavory language
      •  
        • Avoid negative comments
      •  
        • Use these Web 2.0 tools for good, not evil!
    • Further Reading
      • Personal Branding Blog, Dan Schawbel
      • http://personalbrandingblog.com/
      •  
      • Starting and Maintaining a Personal Brand Online
      • http://www.examiner.com/x-828-Entry-Level-Careers-Examiner~y2009m2d19-Starting-and-maintaining-a-personal-brand-online
      •  
      • Looking for Leads in Unusual Places
      • http://blogs.wsj.com/laidoff/2009/02/18/looking-for-leads-in-unusual-places/?mod=rss_WSJBlog?mod=blogmod
      • Using Twitter for Job Search and Networking
      • http://sweetcareers.blogspot.com/2009/02/using-twitter-for-job-search-and.html
      •  
    • Thank you!
      • Kelly Alice Robinson
      • Career Information Services Manager
      • Boston College Career Center
      • Southwell Hall
      • 38 Commonwealth Avenue
      • Chestnut Hill, MA  02467
      • 617.552.4768
      • [email_address] / www.bc.edu/careers