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Social Media Road Map
 

Social Media Road Map

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Don't know where to start with your social media strategy? Here's a map to get you on the right track toward success -- Social Media Road Map

Don't know where to start with your social media strategy? Here's a map to get you on the right track toward success -- Social Media Road Map

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    Social Media Road Map Social Media Road Map Presentation Transcript

    • ROAD MAP................. i NOLAND HOSHINO | BCAUSE MEDIA ASH SHEPHERD | MINDS ON DESIGN LAB
    • 
    • WhyWhyWhyWhyWhy
    • My goal for using social media is… From the SMObooks.com “Social Media Road Map”
    • Short-term ObjectiveLong-term Objective___________________________ ____________________________________ (Action Verb) (Specific Item)by ____________________ before ______________________________ (Measurement) (Time-Specific) From the SMObooks.com “Social Media Road Map”
    • What is your organization’s bumper sticker message? Use no more than 10 words From the SMObooks.com “Social Media Road Map”
    • Where are they?
    • Other Nonprofit organizationsInfluencers/LeadersCompaniesCampaigns
    • ActionsImplications
    • ThemeMonday Listen & learn | Share resourcesTuesday Build relationships and ask questionsWednesday Share blog post | Highlight relevant researchThursday Summarize responses to questionsFriday Curate good reads/links from the weekSaturday Reminders for eventsSunday Take the day off From the SMObooks.com “Social Media Road Map”
    • MondayDate _____________________ Share Resources Theme ________________________________ Task Today I will do these things Time 1 Listen for keywords related to my organization 15 mins 2 Post new video on YouTube 15 mins 3 Share articles about new widget on Facebook wall 10 mins Google+ hangout with volunteers and supporters to share 4 30 mins upcoming events and news From the SMObooks.com “Social Media Road Map”
    • How efficient isyour socialmedia strategy?What type oftools do youuse?
    • Social Media Management DashboardsSocial Media Monitoring ToolsTools to Find ContentTools to Locate Target AudienceMeasurement | Analytics ToolsAsk people in your social network what favorite social tools they are using
    • Measureable ObjectiveBefore AfterWhat did you learn? ________________ From the SMObooks.com “Social Media Road Map”
    • Did you meet your objectives?What did your audience respond to?Something I tried and want to changeI feel like I’m most successful with social media when… From the SMObooks.com “Social Media Road Map”
    • What are your pain points?What do you struggle with using social media?How can we help you?