“A person’s a person, no matter how small” Source: Dr. Seuss book Horton Hears a Who!
Noland I Am (not Sam) Noland HoshinoSocial Good Marketing Strategist at [B]cause MediaCreator and co-author of SMO Books series at SMObooks.com @NolandHoshino LinkedIn.com/in/NolandHoshino Pinterest.com/NolandHoshino
Exercise(keywords, search terms, industry trends) (tools and tactics)(person, place or thing, influencers, (name | contact | expertise)competitors)
What to Listen For• +/- Company name • Key issues• Names of products or • Sentiment services • URLs• Misspellings• Industry terms/keywords• #hashtags• Competition product
Who to Listen to• Names of key • Community chatter employees • Public perception• Conferences and • Response to events advertising messages• Twitter handles • New customers• Industry experts • Crisis conversations• Competition key • Potential threats personnel • Specific person
Tools and Tactics• Hootsuite. Integrates top social channels including Facebook, Twitter, and Linkedin allowing you to manage, measure and monitor all social activities from one dashboard.• TweetDeck. You can track conversation, customize layouts; join a conversation of your choice and stay updated with its insights.• Social Mention. It allows you to track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time.• Addictomatic. Instant listening dashboard that searches the best live sites on the web• Monitter. Monitors the Twitter world with keywords and relevant tweets live stream• Monitor This. Searches 25 different search engines.• Twazzup. Filters the news on Twitter and identifies the influencers on given topics.• Netvibes. All-in-one dashboard intelligence platform for real-time social media monitoring** Ask your colleagues what social listening tools are they using** If you’re still unsure, Google it. There is an app for it!