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Mastering Efficiency: Social Media Tools and Tricks
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Mastering Efficiency: Social Media Tools and Tricks

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There are so many social media tools out there, how do you select the right tool for the right job? We highlight some of our favorite tools to master efficiency with your social media communications ...

There are so many social media tools out there, how do you select the right tool for the right job? We highlight some of our favorite tools to master efficiency with your social media communications marketing strategy.

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    Mastering Efficiency: Social Media Tools and Tricks Mastering Efficiency: Social Media Tools and Tricks Presentation Transcript

    • WVDO Conference 2012 Social Media Tricks &Tools
    • Zan McColloch-LussierDJ & StrategistMixtape CommunicationsNoland HoshinoCo-Founder[B]Cause MediaAsh ShepherdSenior Project StrategistNPower Northwest
    • • Goals Foundation• Strategies & Tactics• Tools• Next Steps
    • Lightning Round + Brain Storm =
    • Using process to keep you on track
    • GoalMetrics Strategy Tools Tactics
    • GoalMetrics Strategy Tools Tactics
    • GoalMetrics Strategy Tools Tactics
    • GoalMetrics Strategy Tools Tactics
    • Tools can only help you do something... Must know the “something” firstStrategy keeps you focused on the mission
    • What Are Your Objectives?S Specific M Measurable A Achievable R Related T Time-based
    • Example Increase website visits from social channels by 25% before September 2012___________ ________________ by ________________ before ______________(Action Verb) (Specific Item) (Measurement) (Time-Specific)
    • Best practices & tools for efficiency
    • Using the tools wisely to find impact and efficiency
    • The greatest thing since the fax machine
    • Can Not Contain• Price or purchase information• Contact information• References to user interface elements (Like or Share)• Calls to action (definitely some wiggle room here)
    • Facebook.com/survival
    • Add Significant Dates to tell your story
    • Using the tools wisely to find impact and efficiency
    • Rescue Savesa dog lives
    • Rescue Savesa dog lives
    • Rescue a dog Saves lives
    • 5 Rules to RuleRule #1 – Post interesting imagesRule #2 – Post consistentlyRule #3 – Post oftenRule #4 – Get the community involvedRule #5 – Have a theme
    • pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #1: Use graphic with a quote, saying or inspirational message
    • pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #3: Use an infographic that contains useful information & interesting facts
    • pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #15: ‘Call to action’ graphics that fit with your logo & brand
    • pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #16: A list of your steps or instructions
    • pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #17: Compelling words + compelling images = Effective Message
    • pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #20 Build a community around a cause
    • What are my (P)Interests?
    • What do I like?
    • Instagr.am themed boards
    • • Why: Broad look vs individual pictures• Who should use: Marketing/Communications team• Similar: Pinterest Pinstagram.co
    • • Why: Broad look vs individual pictures• Who should use: Marketing/Communications team• Similar: Pinterest Friendsheet.com
    • Instadashapp.com
    • Picscatter.com
    • Tagxedo.com
    • http://pinterest.com/nolandhoshino/nonprofits-on-pinterest/
    • Tools to get you ready for social media
    • /• Why: Keep you focused & strategic, save time• Who should use: Communication Dir, share w/ staff• Similar: Kivi Leroux Miller
    • • Why: Organize & find everything.• Who should use: People who write your stories.• Similar: Cloud based file sharing, like Google Docs
    • • Why: Quick snippets & stories from your co- workers• Who should use: Orgs with program staff in the field• Similar: Email, but that’s cumbersome
    • • Why: Know what you Free Benchmark Reports can expect & use to set • Blackbaud Index of benchmarks Online Giving • OnlineGivingStudy.org• Who should use: Dev & from Network for Good Comms staff, all size • eNonprofit shops Benchmarks Study by M + R Strategic Services &• Similar: Other industries NTEN
    • Tools for making social media easier
    • • Why: Images tell great stories• Who should use: Anyone, very simple• Similar: Free alternative to Photoshop
    • • Why: Create a social story from your event, conference or issue• Who should use: Great to summarize or give second bump to story• Similar: Blog post
    • • Why: Create interactive picture• Uses: Overlay 1 image w/ links to related vids, blogs, pics or audio• Similar: ?
    • Tools to see what’s working
    • • Why: Stats on Twitter & Facebook• Uses: Quick overview of health of networks• Similar: AmEx Buzz,
    • // /• Why: Learn from competitors• Uses: See how your Page compares & get ideas to increase engagement• Similar:
    • • Strategies driven by need to accomplish a goal• Should be fun but focused on a results• Learn as you go, not a finish line• Do a few things well, not lots of things poorly
    • • Resource guide for tons of goodies• Ask your peers• Connect with us• #NPtech Social Media Resource http://bit.ly/WVDOnptech
    • Let’s Roll
    • Zan McColloch-Lussierzan@mixtapecommunications.com206.552.8462Twitter @ZanaramaNoland Hoshinonoland@bcausemedia.com360.607.4462Twitter @NolandHoshinoAsh Shepherdashs@npowermw.org971.285.1949Twitter @Nptech_Ash