A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device
Interviews were conducted online by Cross-tab Marketing Services between Dec. 13th and Dec. 22nd, 2010 among 1,500 respondents across US, UK, Germany, Canada, and Japan for Microsoft report People who are familiar with LBS and used it USA Consumers have the broadest adoption of LBS brands 2x 35% in the US use LBS at least several times per week 4 out of 10 Use LBS at least once per week Demographic
Younger respondents (18-34) are more likely to be familiar with and use LBS.
Men have higher familiarity.
94% Consider LBS very to somewhat valuable
@ChadNorman Internet marketing manager @Blackbaud
Most Popular Location-based Application Foursquare 51% Facebook Places 4% Gowalla 3% Whrrl 2% SCVNGR 2% via SocialWayne.com and The Location Based Marketing Association
Foursquare – How it works Download app onto phone Check-in to places Share your experience with friends Earn points and unlock badges Become the Mayor. Unlock freebies Foursquare is about destination and driving people to take action
Whrrl – How it works Download app onto phone Check-in to places Join Societies Make Recommendations Earn Points Whrrl is about finding social good in real time with like-minded people. Community is not a badge!
SCVNGR – How it works Download app onto phone Check-in to places Share your experience with friends Earn points and unlock badges Create Challenges and treks Go places. Do challenges. Earn points! sorry
case study Goal: #1 Learn about the Urban Ecology Center #2 Get people outside #3 Share their experience
YouTube: SCVNGR Trek at Urban Ecology Center Challenge #1 Take a photo of a nature animal Challenge #2 Find the Camouflage Room and scan QR code Challenge #3 Take photo from Observation Station. See solar panels Challenge #4 Answer the following question: How many systems capture water? Challenge #5 Find the Slide Splash! and locate boat. Type in name of the boat Challenge #6 Take a hike and send a cool photo Earn Badge!