Cause Marketing and Social Tools

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Cause Marketing and Social Tools presentation at Blog World Los Angeles, Nov 3 - 5, 2011. Joe Waters | Selfishgiving.com, Megan Strand | Cause Marketing Forum, and Noland Hoshino | Bcause Media Social Communications

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Cause Marketing and Social Tools

  1. 1. Joe WatersMegan StrandNoland Hoshino #CMtools
  2. 2. The Strategy•••• #CMtools
  3. 3. What is cause marketing #CMtools
  4. 4. Money and awareness
  5. 5. Types of Cause Marketing••••• #CMtools
  6. 6. Purchase-Triggered Donations
  7. 7. Active POS
  8. 8. PASSIVE POS #CMtools
  9. 9. Cause Marketingpin-ups + #CMtools
  10. 10. The Situation #CMtools
  11. 11. Bananas for monkeys #CMtools
  12. 12. #CMtools
  13. 13. Pin - upGo BananasTo Feed aMonkey$100 will sustainably plant and protect an organicbanana tree and feed a family of monkeys for 5 years #CMtools
  14. 14. The ASK What are yourFamous last words? #CMtools
  15. 15. #CMtools
  16. 16. Create Your Pinup #CMtools
  17. 17. Cause MarketingFacebook #CMtools
  18. 18. Why? #CMtools
  19. 19. Types of Campaigns #CMtools
  20. 20. Types of Campaigns • • • #CMtools
  21. 21. Types of Campaigns
  22. 22. Playing in the Facebook SandboxWord Travels It’s Not Yours.Fast Share or Go Home. There Are Rules. Change is Imminent. #CMtools
  23. 23. Back to Bananas•• ’ ’• ’ #CMtools
  24. 24. Show Us Your Banana Bunch••• #CMtools
  25. 25. #CMtools
  26. 26. #CMtools
  27. 27. Cause MarketingTwitter #CMtools
  28. 28. 2010: Action-triggered CM #CMtools
  29. 29. #SupportJapan #CMtools
  30. 30. #FAIL #CMtools
  31. 31. #Kiss&makeup #CMtools
  32. 32. 2011: #Hashtags CM (Brand or Cause) #CMtools
  33. 33. Media + #Hashtag #CMtools
  34. 34. Influence + #hashtag #CMtools
  35. 35. Cause Marketing + #Hashtag1. Take a picture of your pinup or send a message on Twitter with the hashtag #ChunkyMonkey or #GoBananas2. Every hashtagged tweet Ben and Jerry’s will donate $.25 to the Bananas for Monkeys Foundation – and you get an extra scoop of Chunky Monkey for FREE!3. Do it now! Our Scoopers are standing by #CMtools
  36. 36. + #CMtools
  37. 37. Results•••• #CMtools
  38. 38. Twitter CM Success #CMtools
  39. 39. #CMtools
  40. 40. The future of Cause Marketing #CMtools
  41. 41. #CMtools
  42. 42. Cause marketingQR codes #CMtools
  43. 43. Monkey seeMonkey DOnate #CMtools
  44. 44. + #CMtools
  45. 45. Cause marketingfoursquare #CMtools
  46. 46. #CMtools
  47. 47. Check-In Donations #CMtools
  48. 48. #CMtools
  49. 49. tevolution #CMtools
  50. 50. Pepsi & 7-eleven #CMtools
  51. 51. Ronald McDonald House #CMtools
  52. 52. Susan G. Komen #CMtools
  53. 53. Pic logo #CMtools
  54. 54. Helpattack! #CMtools
  55. 55. tisBest #CMtools
  56. 56. 6 7 Steps to success••••••• #CMtools
  57. 57. @meganstrand @JoeWaters @nolandhoshino #CMtools
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