Cause Marketing and Social Tools
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Cause Marketing and Social Tools

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Cause Marketing and Social Tools presentation at Blog World Los Angeles, Nov 3 - 5, 2011. Joe Waters | Selfishgiving.com, Megan Strand | Cause Marketing Forum, and Noland Hoshino | Bcause Media ...

Cause Marketing and Social Tools presentation at Blog World Los Angeles, Nov 3 - 5, 2011. Joe Waters | Selfishgiving.com, Megan Strand | Cause Marketing Forum, and Noland Hoshino | Bcause Media Social Communications

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Cause Marketing and Social Tools Cause Marketing and Social Tools Presentation Transcript

  • Joe WatersMegan StrandNoland Hoshino #CMtools
  • The Strategy•••• #CMtools
  • What is cause marketing #CMtools
  • Money and awareness
  • Types of Cause Marketing••••• #CMtools
  • Purchase-Triggered Donations
  • Active POS
  • PASSIVE POS #CMtools
  • Cause Marketingpin-ups + #CMtools
  • The Situation #CMtools
  • Bananas for monkeys #CMtools
  • #CMtools
  • Pin - upGo BananasTo Feed aMonkey$100 will sustainably plant and protect an organicbanana tree and feed a family of monkeys for 5 years #CMtools
  • The ASK What are yourFamous last words? #CMtools
  • #CMtools
  • Create Your Pinup #CMtools
  • Cause MarketingFacebook #CMtools
  • Why? #CMtools
  • Types of Campaigns #CMtools
  • Types of Campaigns • • • #CMtools
  • Types of Campaigns
  • Playing in the Facebook SandboxWord Travels It’s Not Yours.Fast Share or Go Home. There Are Rules. Change is Imminent. #CMtools
  • Back to Bananas•• ’ ’• ’ #CMtools
  • Show Us Your Banana Bunch••• #CMtools
  • #CMtools
  • #CMtools
  • Cause MarketingTwitter #CMtools
  • 2010: Action-triggered CM #CMtools
  • #SupportJapan #CMtools
  • #FAIL #CMtools
  • #Kiss&makeup #CMtools
  • 2011: #Hashtags CM (Brand or Cause) #CMtools
  • Media + #Hashtag #CMtools
  • Influence + #hashtag #CMtools
  • Cause Marketing + #Hashtag1. Take a picture of your pinup or send a message on Twitter with the hashtag #ChunkyMonkey or #GoBananas2. Every hashtagged tweet Ben and Jerry’s will donate $.25 to the Bananas for Monkeys Foundation – and you get an extra scoop of Chunky Monkey for FREE!3. Do it now! Our Scoopers are standing by #CMtools
  • + #CMtools
  • Results•••• #CMtools
  • Twitter CM Success #CMtools
  • #CMtools
  • The future of Cause Marketing #CMtools
  • #CMtools
  • Cause marketingQR codes #CMtools
  • Monkey seeMonkey DOnate #CMtools
  • + #CMtools
  • Cause marketingfoursquare #CMtools
  • #CMtools
  • Check-In Donations #CMtools
  • #CMtools
  • tevolution #CMtools
  • Pepsi & 7-eleven #CMtools
  • Ronald McDonald House #CMtools
  • Susan G. Komen #CMtools
  • Pic logo #CMtools
  • Helpattack! #CMtools
  • tisBest #CMtools
  • 6 7 Steps to success••••••• #CMtools
  • @meganstrand @JoeWaters @nolandhoshino #CMtools