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Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
Cause Marketing and Social Tools
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Cause Marketing and Social Tools

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Cause Marketing and Social Tools presentation at Blog World Los Angeles, Nov 3 - 5, 2011. Joe Waters | Selfishgiving.com, Megan Strand | Cause Marketing Forum, and Noland Hoshino | Bcause Media …

Cause Marketing and Social Tools presentation at Blog World Los Angeles, Nov 3 - 5, 2011. Joe Waters | Selfishgiving.com, Megan Strand | Cause Marketing Forum, and Noland Hoshino | Bcause Media Social Communications

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Transcript

  • 1. Joe WatersMegan StrandNoland Hoshino #CMtools
  • 2. The Strategy•••• #CMtools
  • 3. What is cause marketing #CMtools
  • 4. Money and awareness
  • 5. Types of Cause Marketing••••• #CMtools
  • 6. Purchase-Triggered Donations
  • 7. Active POS
  • 8. PASSIVE POS #CMtools
  • 9. Cause Marketingpin-ups + #CMtools
  • 10. The Situation #CMtools
  • 11. Bananas for monkeys #CMtools
  • 12. #CMtools
  • 13. Pin - upGo BananasTo Feed aMonkey$100 will sustainably plant and protect an organicbanana tree and feed a family of monkeys for 5 years #CMtools
  • 14. The ASK What are yourFamous last words? #CMtools
  • 15. #CMtools
  • 16. Create Your Pinup #CMtools
  • 17. Cause MarketingFacebook #CMtools
  • 18. Why? #CMtools
  • 19. Types of Campaigns #CMtools
  • 20. Types of Campaigns • • • #CMtools
  • 21. Types of Campaigns
  • 22. Playing in the Facebook SandboxWord Travels It’s Not Yours.Fast Share or Go Home. There Are Rules. Change is Imminent. #CMtools
  • 23. Back to Bananas•• ’ ’• ’ #CMtools
  • 24. Show Us Your Banana Bunch••• #CMtools
  • 25. #CMtools
  • 26. #CMtools
  • 27. Cause MarketingTwitter #CMtools
  • 28. 2010: Action-triggered CM #CMtools
  • 29. #SupportJapan #CMtools
  • 30. #FAIL #CMtools
  • 31. #Kiss&makeup #CMtools
  • 32. 2011: #Hashtags CM (Brand or Cause) #CMtools
  • 33. Media + #Hashtag #CMtools
  • 34. Influence + #hashtag #CMtools
  • 35. Cause Marketing + #Hashtag1. Take a picture of your pinup or send a message on Twitter with the hashtag #ChunkyMonkey or #GoBananas2. Every hashtagged tweet Ben and Jerry’s will donate $.25 to the Bananas for Monkeys Foundation – and you get an extra scoop of Chunky Monkey for FREE!3. Do it now! Our Scoopers are standing by #CMtools
  • 36. + #CMtools
  • 37. Results•••• #CMtools
  • 38. Twitter CM Success #CMtools
  • 39. #CMtools
  • 40. The future of Cause Marketing #CMtools
  • 41. #CMtools
  • 42. Cause marketingQR codes #CMtools
  • 43. Monkey seeMonkey DOnate #CMtools
  • 44. + #CMtools
  • 45. Cause marketingfoursquare #CMtools
  • 46. #CMtools
  • 47. Check-In Donations #CMtools
  • 48. #CMtools
  • 49. tevolution #CMtools
  • 50. Pepsi & 7-eleven #CMtools
  • 51. Ronald McDonald House #CMtools
  • 52. Susan G. Komen #CMtools
  • 53. Pic logo #CMtools
  • 54. Helpattack! #CMtools
  • 55. tisBest #CMtools
  • 56. 6 7 Steps to success••••••• #CMtools
  • 57. @meganstrand @JoeWaters @nolandhoshino #CMtools

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