25
Social Media Setup
Tips
FOR NONPROFIT ORGANIZATIONS
Facebook Profile vs Group vs Page
Facebook Profile
1
Facebook Profile vs Group vs Page
Facebook Group
1
Facebook Profile vs Group vs Page
Facebook Page
1
2 Facebook Web Address
Website: southwesthumane.org
Facebook: fb.com/southwesthumane
Wrong
2 Facebook Web Address
Facebook Page Role Admin
Learn more: https://www.facebook.com/help/329992603752372
Facebook Page Blueprint3
Old Facebook Page
New Facebook Page
http://www.facebook.com/CFSWW
Optimize for Search4
Make sure your page is properly filled out with
searchable information
Comment Policy5
Profile and Cover Photo6
● Update your cover photo frequently
● Include a photo description when you update your cover
● U...
Invite Your Community7
1. Invite Friends
2. Import Contacts
3. Promote Page
4. Promote Website
Promote Outside of Facebook8
Email Signature
Facebook Newsfeed
How do you get here?
9
Facebook Ads810
What to Post
Primary
● Photos
● Infosnaps
Secondary
● Videos
● Links
● Text
11
Infosnaps12
Examples: http://pinterest.com/nolandhoshino/infosnaps-causes-and-
nonprofits/
Text Updates
Fill in the Blank: Giving up [YOUR BRAND] is like giving up
______.
Q: What is your favorite comfort food?
Ca...
Links14
GOOD
BETTER
BEST
Sevenly Facebook Posts
Video Posts
Teaser content to
build hype
Entertaining
Current trends
15
Tag! You're It!16
Facebook Events17
●
●
When to Post18
Best (National)
● Wed
● 1 pm - 4 pm
Best (Vancouver)
● End of week*
● 5 pm - 8 pm
* Depends on industry
Facebook Insights19
Facebook Reach and Engagement20
Reach = Measures how many people have seen your post
Engagement = Measures how many views,...
Facebook Interest Lists21
Noland’s Give More 24! List https://www.facebook.com/lists/791494304204689
Reply to Comments as Page22
Facebook Contests23
What You Can’t Do:
● Require that people share a post or photo to be
entered
● Require someone to post...
Twitter Setup for Search24
Twitter Profile and Cover Photo25
Twitter Photos26
The Tweet27
Source:
http://stuartjdavidson.
com/perfect-social-
media-post/
Social Media Toolbox
Tools don’t raise money…PEOPLE DO!
28
Hootsuite Free or Pro $9.99 a month
Buffer App Free or The Awesome Plan $10 a month
Post Planner Free or Pro $19 - $79 a month
BONUS
1. Think about strategy before tactics
2. Learn from others
3. You have an imagination - so use it
4. Spend some mon...
25
Social Media Setup
Tips
FOR NONPROFIT ORGANIZATIONS
Copy of this slide presentation http://bit.ly/givemore24sm1
25 Tips to Setup your Facebook and Twitter Page for Nonprofit Organizations
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25 Tips to Setup your Facebook and Twitter Page for Nonprofit Organizations

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Setting up your social media profiles is essential before you start posting. Here are 25+ tips to get your started.

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Transcript of "25 Tips to Setup your Facebook and Twitter Page for Nonprofit Organizations"

  1. 1. 25 Social Media Setup Tips FOR NONPROFIT ORGANIZATIONS
  2. 2. Facebook Profile vs Group vs Page Facebook Profile 1
  3. 3. Facebook Profile vs Group vs Page Facebook Group 1
  4. 4. Facebook Profile vs Group vs Page Facebook Page 1
  5. 5. 2 Facebook Web Address Website: southwesthumane.org Facebook: fb.com/southwesthumane Wrong
  6. 6. 2 Facebook Web Address Facebook Page Role Admin Learn more: https://www.facebook.com/help/329992603752372
  7. 7. Facebook Page Blueprint3 Old Facebook Page New Facebook Page http://www.facebook.com/CFSWW
  8. 8. Optimize for Search4 Make sure your page is properly filled out with searchable information
  9. 9. Comment Policy5
  10. 10. Profile and Cover Photo6 ● Update your cover photo frequently ● Include a photo description when you update your cover ● Use arrows and other design elements to direct eyes ● Coordinate your cover photo with your profile photo ● Cover photo size 851 x 315 pixels. Profile photo 180 x 180 pixels Examples: http://www.pinterest.com/nolandhoshino/facebook-covers/
  11. 11. Invite Your Community7 1. Invite Friends 2. Import Contacts 3. Promote Page 4. Promote Website
  12. 12. Promote Outside of Facebook8 Email Signature
  13. 13. Facebook Newsfeed How do you get here? 9
  14. 14. Facebook Ads810
  15. 15. What to Post Primary ● Photos ● Infosnaps Secondary ● Videos ● Links ● Text 11
  16. 16. Infosnaps12 Examples: http://pinterest.com/nolandhoshino/infosnaps-causes-and- nonprofits/
  17. 17. Text Updates Fill in the Blank: Giving up [YOUR BRAND] is like giving up ______. Q: What is your favorite comfort food? Can you describe your favorite [YOUR PRODUCT] using only one word? Click LIKE if you think Facebook is better than beer 13 http://www.postplanner.com/app-features/facebook-status-ideas-engine/
  18. 18. Links14 GOOD BETTER BEST
  19. 19. Sevenly Facebook Posts
  20. 20. Video Posts Teaser content to build hype Entertaining Current trends 15
  21. 21. Tag! You're It!16
  22. 22. Facebook Events17 ● ●
  23. 23. When to Post18 Best (National) ● Wed ● 1 pm - 4 pm Best (Vancouver) ● End of week* ● 5 pm - 8 pm * Depends on industry
  24. 24. Facebook Insights19
  25. 25. Facebook Reach and Engagement20 Reach = Measures how many people have seen your post Engagement = Measures how many views, clicks, comments, and likes your post gets
  26. 26. Facebook Interest Lists21 Noland’s Give More 24! List https://www.facebook.com/lists/791494304204689
  27. 27. Reply to Comments as Page22
  28. 28. Facebook Contests23 What You Can’t Do: ● Require that people share a post or photo to be entered ● Require someone to post something on their own personal timeline or a friend’s timeline to enter ● Require people to tag themselves in a photo to either vote or enter ● Have anyone who likes your page be entered to win (contest does not take place on the timeline) Here’s the complete list of rules for promotions and contests directly from their Page Guidelines under section E (as of August 28, 2013): 1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including: The official rules; Offer terms and eligibility requirements (ex: age and residency restrictions); and Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals). 2. Promotions on Facebook must include the following: A complete release of Facebook by each entrant or participant. Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. 3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted). 4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.
  29. 29. Twitter Setup for Search24
  30. 30. Twitter Profile and Cover Photo25
  31. 31. Twitter Photos26
  32. 32. The Tweet27 Source: http://stuartjdavidson. com/perfect-social- media-post/
  33. 33. Social Media Toolbox Tools don’t raise money…PEOPLE DO! 28
  34. 34. Hootsuite Free or Pro $9.99 a month
  35. 35. Buffer App Free or The Awesome Plan $10 a month
  36. 36. Post Planner Free or Pro $19 - $79 a month
  37. 37. BONUS 1. Think about strategy before tactics 2. Learn from others 3. You have an imagination - so use it 4. Spend some money 5. Don't broadcast...ENGAGE! 6. Repeat 1 - 5 29
  38. 38. 25 Social Media Setup Tips FOR NONPROFIT ORGANIZATIONS Copy of this slide presentation http://bit.ly/givemore24sm1
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