Your SlideShare is downloading. ×
25 Facebook Marketing Tactics in Vancouver, WA
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

25 Facebook Marketing Tactics in Vancouver, WA

302

Published on

Discover how to use Facebook to increase your brand image, reach and sales with a few of these tactics.

Discover how to use Facebook to increase your brand image, reach and sales with a few of these tactics.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
302
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 25Facebook MarketingTipsFOR LOCAL BUSINESSES TO AMPLIFY THEIRBRAND AND MESSAGE
  • 2. Facebook Profile vs Group vs PageFacebook Profile1
  • 3. Facebook Profile vs Group vs PageFacebook Group1
  • 4. Facebook Profile vs Group vs PageFacebook Page1
  • 5. Facebook Place Page2● People can check in● You can run check-in deals andFacebook Offers● People can find you easier on theirphones when they are looking for placeson Facebook and are in your area.Facebook Graph Search
  • 6. Custom Facebook URL3
  • 7. Facebook Page Blueprint4
  • 8. Facebook Algorithm - EDGERANKHow do you get here?5
  • 9. What to Post / When to PostWhat to post?Primary● Photos● Text-only statusSecondary● Videos● Links6When to post?Best (National)● Wed● 1 pm - 4 pmBest (Vancouver)● End of week*● 5 pm - 8 pm* Depends on industry
  • 10. What to Post / When to Post6When to post based on industryAdvertising and Consulting - Sat and SunAutomotive - WeekendsClothing - Thurs and SatEntertainment - WeekendsFinance - Fri and SunFood and Beverage - WeekendsGeneral Retail - MondaysHealth and Beauty - Sun and MonNonprofit - SaturdaysSports - WeekendsTravel and Leisure - WeekendsSource LinchPinSeo.com
  • 11. Responding and Engagement7
  • 12. Photos8
  • 13. Text UpdatesFill in the Blank: Giving up [YOUR BRAND] islike giving up ______.Q: What is your favorite comfort food?Can you describe your favorite [YOURPRODUCT] using only one word?Click LIKE if you wish the sun was shining onyour face right now.9
  • 14. Video PostsTeaser contentto build hypeEntertainingCurrent trends10
  • 15. Links11GOODBETTERBEST
  • 16. Insights and Analysis12Reach - Post shown in peoples News Feed for the first 28 days after post is publishedEngaged Users - Number of people who have clicked anywhere on your postPTAT - Number of people who took action on your Page postVirality = PTAT divided by Reach times 100*According to EdgeRank Checker median Virality rate for Facebook Pages is 1.92%
  • 17. Facebook Ads13
  • 18. Promoted/Boost Posts14- Allow the content to fulfill itsorganic reach first.- Must have <20% text.- Audience: Your page fans andtheir friends.
  • 19. Facebook Offers15The Power is in the SHARE!
  • 20. Facebook Contests16You should put more hard work into a promotion than the customer.GOOD. BAD.
  • 21. Events17
  • 22. Personal vs Page VoiceThere is noIin Business Page18
  • 23. Facebook Roles19Get the keys.Keep the keys.
  • 24. Invite Your Friends20The worst-kept secretto growing yourFacebook page.
  • 25. Tag! Youre It!21
  • 26. Community Engagement22
  • 27. Promote Outside of Facebook23
  • 28. Facebook Interest Lists24
  • 29. Facebook ToolboxWhat is the #1 thing Facebook Page ownersstruggle with?25
  • 30. BONUS1. Think about strategy before tactics2. Learn from others3. You have an imagination - so use it4. Spend some money5. Dont broadcast...ENGAGE!6. Repeat 1 - 5+Scott Ayres, PostPlanner
  • 31. QuestionsFacebook MarketingFOR LOCAL BUSINESSES

×