5. Facebook Place Page
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● People can check in
● You can run check-in deals and
Facebook Offers
● People can find you easier on their
phones when they are looking for places
on Facebook and are in your area.
Facebook Graph Search
10. What to Post / When to Post
What to post?
Primary
● Photos
● Text-only status
Secondary
● Videos
● Links
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When to post?
Best (National)
● Wed
● 1 pm - 4 pm
Best (Vancouver)
● End of week*
● 5 pm - 8 pm
* Depends on industry
11. What to Post / When to Post6
When to post based on industry
Advertising and Consulting - Sat and Sun
Automotive - Weekends
Clothing - Thurs and Sat
Entertainment - Weekends
Finance - Fri and Sun
Food and Beverage - Weekends
General Retail - Mondays
Health and Beauty - Sun and Mon
Nonprofit - Saturdays
Sports - Weekends
Travel and Leisure - Weekends
Source LinchPinSeo.com
14. Text Updates
Fill in the Blank: Giving up [YOUR BRAND] is
like giving up ______.
Q: What is your favorite comfort food?
Can you describe your favorite [YOUR
PRODUCT] using only one word?
Click LIKE if you wish the sun was shining on
your face right now.
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17. Insights and Analysis12
Reach - Post shown in people's News Feed for the first 28 days after post is published
Engaged Users - Number of people who have clicked anywhere on your post
PTAT - Number of people who took action on your Page post
Virality = PTAT divided by Reach times 100
*According to EdgeRank Checker median Virality rate for Facebook Pages is 1.92%
19. Promoted/Boost Posts14
- Allow the content to fulfill its
organic reach first.
- Must have <20% text.
- Audience: Your page fans and
their friends.
31. BONUS
1. Think about strategy before tactics
2. Learn from others
3. You have an imagination - so use it
4. Spend some money
5. Don't broadcast...ENGAGE!
6. Repeat 1 - 5
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Scott Ayres, PostPlanner