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25
Facebook Marketing
Tips
FOR LOCAL BUSINESSES TO AMPLIFY THEIR
BRAND AND MESSAGE
Facebook Profile vs Group vs Page
Facebook Profile
1
Facebook Profile vs Group vs Page
Facebook Group
1
Facebook Profile vs Group vs Page
Facebook Page
1
Facebook Place Page
2
● People can check in
● You can run check-in deals and
Facebook Offers
● People can find you easier on their
phones when they are looking for places
on Facebook and are in your area.
Facebook Graph Search
Custom Facebook URL3
Facebook Page Blueprint4
Facebook Algorithm - EDGERANK
How do you get here?
5
25 Facebook Marketing Tactics in Vancouver, WA
What to Post / When to Post
What to post?
Primary
● Photos
● Text-only status
Secondary
● Videos
● Links
6
When to post?
Best (National)
● Wed
● 1 pm - 4 pm
Best (Vancouver)
● End of week*
● 5 pm - 8 pm
* Depends on industry
What to Post / When to Post6
When to post based on industry
Advertising and Consulting - Sat and Sun
Automotive - Weekends
Clothing - Thurs and Sat
Entertainment - Weekends
Finance - Fri and Sun
Food and Beverage - Weekends
General Retail - Mondays
Health and Beauty - Sun and Mon
Nonprofit - Saturdays
Sports - Weekends
Travel and Leisure - Weekends
Source LinchPinSeo.com
Responding and Engagement7
Photos8
Text Updates
Fill in the Blank: Giving up [YOUR BRAND] is
like giving up ______.
Q: What is your favorite comfort food?
Can you describe your favorite [YOUR
PRODUCT] using only one word?
Click LIKE if you wish the sun was shining on
your face right now.
9
Video Posts
Teaser content
to build hype
Entertaining
Current trends
10
Links11
GOOD
BETTER
BEST
Insights and Analysis12
Reach - Post shown in people's News Feed for the first 28 days after post is published
Engaged Users - Number of people who have clicked anywhere on your post
PTAT - Number of people who took action on your Page post
Virality = PTAT divided by Reach times 100
*According to EdgeRank Checker median Virality rate for Facebook Pages is 1.92%
Facebook Ads13
Promoted/Boost Posts14
- Allow the content to fulfill its
organic reach first.
- Must have <20% text.
- Audience: Your page fans and
their friends.
Facebook Offers15
The Power is in the SHARE!
Facebook Contests16
You should put more hard work into a promotion than the customer.
GOOD. BAD.
Events17
Personal vs Page Voice
There is no
I
in Business Page
18
Facebook Roles19
Get the keys.
Keep the keys.
Invite Your Friends20
The worst-kept secret
to growing your
Facebook page.
Tag! You're It!21
Community Engagement22
Promote Outside of Facebook23
Facebook Interest Lists24
Facebook Toolbox
What is the #1 thing Facebook Page owners
struggle with?
25
BONUS
1. Think about strategy before tactics
2. Learn from others
3. You have an imagination - so use it
4. Spend some money
5. Don't broadcast...ENGAGE!
6. Repeat 1 - 5
+
Scott Ayres, PostPlanner
Questions
Facebook Marketing
FOR LOCAL BUSINESSES

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