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Business Models forWordPress Designers & DevelopersBrian Casel@CasJamcasjam.com/wcbos
Brian Casel                                      @CasJam      casjam.com   freelancejam.com   themejam.com
WordPress Market Share                                 % of all websites using a CMS          Market Share      60        ...
Building a Business Around WordPress           Freelance             Agency             Products                       Hos...
Freelancing     • Time-based model (even if you use       flat fees)     • Raising rates     • Specializing in WordPress  ...
Freelancing: Niche Services            WordPress Setup                  Subcontracting                 Full Service Custom...
Agency      • From freelancer to agency owner... From “technician” to “manager”.      • Time-based model, multiplied by st...
Products      • Proven market for WordPress products.      • Revenue is detached from time...        to an extent.      • ...
Products: Different Ways To Sell               Independent E-Commerce                            Marketplaces          • H...
Hosting      • Specialized WordPress web hosting.      • Requirements: Server tech expertise, investment in infrastructure...
Content      • Abundance of content makes the WordPress community great.      • News, tutorials, podcasts, e-books, books....
Business Models forWordPress Designers & DevelopersBrian Casel@CasJamcasjam.com/wcbos
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Business Models for WordPress Designers & Developers

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  • Hire Dedicated PHP Developers - We offer Option to Hire PHP Experts like Hire PHP Web Developers, Hire PHP Programmers at cost effective price.

    Mark Simon
    http://www.agileinfoways.com
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  • Worth of a knowledge for business models in wordpress developement.. keeping in mind that its a mandatory study for those who loves wordpress.. thanks for sharing mate!

    Kevin Peterson
    http://hirewordpressdevelopers.com
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  • Transcript of "Business Models for WordPress Designers & Developers"

    1. 1. Business Models forWordPress Designers & DevelopersBrian Casel@CasJamcasjam.com/wcbos
    2. 2. Brian Casel @CasJam casjam.com freelancejam.com themejam.com
    3. 3. WordPress Market Share % of all websites using a CMS Market Share 60 55% 45 30 14% 15 10% 6.2% 2.7% 1.6% 0@CasJam w3techs.com, July 2011
    4. 4. Building a Business Around WordPress Freelance Agency Products Hosting Content@CasJam
    5. 5. Freelancing • Time-based model (even if you use flat fees) • Raising rates • Specializing in WordPress CodePoet.com • Competition a non-issue (imo) FreelanceSwitch.com@CasJam
    6. 6. Freelancing: Niche Services WordPress Setup Subcontracting Full Service Custom & Theme Tweaking Specialized Services Web Design (with WP) • New to freelancing • Focus your energy on your • Larger budget projects. and/or web design core expertise. • Less, longer, larger • Lower fees, higher • Attract clients with higher projects. quantity. budgets. • Clients are site owners. • Tap into themes market • Clients are other web pro’s for clients. who “speak the language.” • More project management. • Specialize with a particular theme provider.@CasJam
    7. 7. Agency • From freelancer to agency owner... From “technician” to “manager”. • Time-based model, multiplied by staff. • Superior deliverables when created by a team of specialists. • Look to the WordPress community for new hires.@CasJam
    8. 8. Products • Proven market for WordPress products. • Revenue is detached from time... to an extent. • Avenues for scalable growth. • Customer support is a requirement.@CasJam
    9. 9. Products: Different Ways To Sell Independent E-Commerce Marketplaces • Heavy competition • Focus on your products, not much else. • Extensive startup time • High traffic exposure. • The costs and profits are all yours. • Profits are not all yours. • Good for building a brand • Limited control over pricing, marketing, etc.@CasJam
    10. 10. Hosting • Specialized WordPress web hosting. • Requirements: Server tech expertise, investment in infrastructure, 24/7 support. • Powerful recurring revenue model.@CasJam
    11. 11. Content • Abundance of content makes the WordPress community great. • News, tutorials, podcasts, e-books, books... • Multiple revenue options: advertising, product launches, premium content • Significant time investment. Delayed ROI.@CasJam
    12. 12. Business Models forWordPress Designers & DevelopersBrian Casel@CasJamcasjam.com/wcbos
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