New Media Class Session 7 Ss

Marketing via New Media Microblogging and Widgets Becky Carroll, MBA UCSD Extension Summer 2008

Tonight’s Topic: Microblogging

Go over midterm

Review last week’s homework

Microblogging: focus on Twitter

Widgets overview

Time for project work!

Homework Assignment #5

Video Marketing

Review the presentation for tonight.

Choose one of the campaigns in the presentation, or pick another one from the book/web. Is using video good for their brand? Will it reach out to new customers, existing customers, or both? Could it be more effective? Be sure to explain your answers.

Blog:

Write at least one more post!

Write up your blog goals. What are you hoping to accomplish? Who are you targeting? Do you plan to continue your blog beyond the class?

What are your customers doing?

Microblogging

What is it?

Frequent, brief messages, usually from the web or a cell phone (140 characters or less)

Similar to “What am I doing” or status on Facebook, Bebo, LinkedIn

Examples of microblogging platforms: Twitter, Pownce, Jaiku, Plurk

Microblogging: Plurk

Twitter http://twitter.com/amazondeals http://twitter.com/comcastcares http://twitter.com/zappos Bbgeeks case study (small biz with results) – sugarrae http://www.dell.com/twitter Plurkshops http://plurkshops.com/?p=14 http://www.plurk.com/p/1i2s9

Twitter case study

Signed up in Dec 2007; some linking and tweets

About 100 followers for 4 months or so

More organized approach April 2008

Assigned someone to @bbgeeks

Job: Blackberry troubleshooter first, bbgeeks evangelist second

Used Summize to find Blackberry users on Twitter and follow them

Got involved, a few promos and “Twitter only” discounts

Twitter examples http://twitter.com/amazondeals http://twitter.com/comcastcares http://twitter.com/zappos http://www.dell.com/twitter Plurkshops http://plurkshops.com/?p=14 http://www.plurk.com/p/1i2s9

Twitter J Owyang Twitter vs Friendfeed http://friendfeed.com/e/6ad637be-63bd-40d3-a157-b7d401d235fc/So-many-are-getting-it-wrong-it-s-Twitter-AND/ Twitter as customer service tool http://technomarketer.typepad.com/technomarketer/2008/02/twitter-the-ult.html Twitter brand index http:// blog.fluentsimplicity.com /twitter-brand-index/ Twitter as beginner http://www.problogger.net/archives/2008/07/26/twitter-for-beginners-5-things-to-do-as-a-new-twitter-user/

What Can Widgets Do? Definition: embedded code in an html page What do they do? - Mini-applications that can sit (be embedded) on websites, often social networks (also on desktops) Helps reach consumers where they spend their time!

Widgets and their uses http://beth.typepad.com/beths_blog/2008/06/more-about-widg.html

Even B2B companies use them

Homework Assignment #6