New Media Class Session 7 Ss

1,450 views
1,387 views

Published on

Overview of microblogging and widgets for UCSD new media class.

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,450
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • New Media Class Session 7 Ss

    1. 1. Marketing via New Media Microblogging and Widgets Becky Carroll, MBA UCSD Extension Summer 2008
    2. 2. Tonight’s Topic: Microblogging <ul><li>Go over midterm </li></ul><ul><li>Review last week’s homework </li></ul><ul><li>Microblogging: focus on Twitter </li></ul><ul><li>Widgets overview </li></ul><ul><li>Time for project work! </li></ul>
    3. 3. Homework Assignment #5 <ul><li>Video Marketing </li></ul><ul><li>Review the presentation for tonight. </li></ul><ul><li>Choose one of the campaigns in the presentation, or pick another one from the book/web. Is using video good for their brand? Will it reach out to new customers, existing customers, or both? Could it be more effective? Be sure to explain your answers. </li></ul><ul><li>Blog: </li></ul><ul><li>Write at least one more post! </li></ul><ul><li>Write up your blog goals. What are you hoping to accomplish? Who are you targeting? Do you plan to continue your blog beyond the class? </li></ul>
    4. 4. What are your customers doing?
    5. 5. Microblogging <ul><li>What is it? </li></ul><ul><li>Frequent, brief messages, usually from the web or a cell phone (140 characters or less) </li></ul><ul><li>Similar to “What am I doing” or status on Facebook, Bebo, LinkedIn </li></ul><ul><li>Examples of microblogging platforms: Twitter, Pownce, Jaiku, Plurk </li></ul>
    6. 6. Microblogging: Plurk
    7. 7. Twitter http://twitter.com/amazondeals http://twitter.com/comcastcares http://twitter.com/zappos Bbgeeks case study (small biz with results) – sugarrae http://www.dell.com/twitter Plurkshops http://plurkshops.com/?p=14 http://www.plurk.com/p/1i2s9
    8. 8. Twitter case study <ul><li>Signed up in Dec 2007; some linking and tweets </li></ul><ul><ul><li>About 100 followers for 4 months or so </li></ul></ul><ul><li>More organized approach April 2008 </li></ul><ul><li>Assigned someone to @bbgeeks </li></ul><ul><ul><li>Job: Blackberry troubleshooter first, bbgeeks evangelist second </li></ul></ul><ul><li>Used Summize to find Blackberry users on Twitter and follow them </li></ul><ul><li>Got involved, a few promos and “Twitter only” discounts </li></ul>
    9. 9. Twitter examples http://twitter.com/amazondeals http://twitter.com/comcastcares http://twitter.com/zappos http://www.dell.com/twitter Plurkshops http://plurkshops.com/?p=14 http://www.plurk.com/p/1i2s9
    10. 10. Twitter J Owyang Twitter vs Friendfeed http://friendfeed.com/e/6ad637be-63bd-40d3-a157-b7d401d235fc/So-many-are-getting-it-wrong-it-s-Twitter-AND/ Twitter as customer service tool http://technomarketer.typepad.com/technomarketer/2008/02/twitter-the-ult.html Twitter brand index http:// blog.fluentsimplicity.com /twitter-brand-index/ Twitter as beginner http://www.problogger.net/archives/2008/07/26/twitter-for-beginners-5-things-to-do-as-a-new-twitter-user/
    11. 11. What Can Widgets Do? Definition: embedded code in an html page What do they do? - Mini-applications that can sit (be embedded) on websites, often social networks (also on desktops) Helps reach consumers where they spend their time!
    12. 12. Widgets and their uses http://beth.typepad.com/beths_blog/2008/06/more-about-widg.html
    13. 13. Even B2B companies use them
    14. 14. Homework Assignment #6 <ul><li>Blog: </li></ul><ul><li>Write at least one more post! </li></ul><ul><li>Link to others </li></ul><ul><li>Final Project: </li></ul><ul><li>Start outlining ideas for WeRock4Kids </li></ul><ul><li>Create questions for client if needed </li></ul><ul><li>Remember, no class next week! </li></ul>

    ×