Blogging
Becky Carroll, MBA
Marketing via New Media
UCSD Extension
Summer 2008

Discuss:
Homework Assignment #1
Please answer the following questions
(at least one page, double-spaced, font 12 pt)
• What do you think New Media/Social Media is?
• How do you personally participate?
• Where is your favorite place to participate?
• Why do you think companies should participate?
• Which company do you think is doing it well and
why?
UCSD Extension Marketing via New Media Su.08
Copyright 2008 Becky Carroll

Tonight’s Topic: Blogging
• What are blogs, and what do they contain?
• Blog marketing and advertising
• Building blog traffic/stats
• PR and blogs
• RSS and Feed Readers
• Examples and case studies
UCSD Extension Marketing via New Media Su.08
Copyright 2008 Becky Carroll