Hospice 101 Social Media 1

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Overview of the final project

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Hospice 101 Social Media 1

  1. 1. Mission Statement To enhance the quality of life for those nearing the end of life’s journey and for those who grieve.
  2. 2. Who is The Elizabeth Hospice? <ul><li>Founded by four nurses (volunteers) in 1978. </li></ul><ul><li>Provides services in northern San Diego County. </li></ul><ul><li>We have cared for over 70,000 patients and families since opening. </li></ul>
  3. 3. What is Hospice? <ul><li>Hospice provides comfort care to those facing the end stages of a terminal illness and do not wish to seek curative treatments. </li></ul><ul><li>Hospice is a holistic approach to end-of-life care, patients who seek comfort measures are provided medical, emotional, and spiritual support from a team of healthcare professionals. </li></ul>
  4. 4. The Hospice Team <ul><li>Patient and Family </li></ul><ul><li>Primary Care Physician </li></ul><ul><li>Hospice Medical Director </li></ul><ul><li>Registered Nurse </li></ul><ul><li>Social Worker </li></ul><ul><li>Interfaith Chaplain </li></ul><ul><li>Home Health Aide / Homemaker </li></ul><ul><li>Trained Volunteer </li></ul>
  5. 5. Where are Services Provided? <ul><li>Hospice care is provided in the patient’s home, wherever that may be. </li></ul><ul><li>Care may also be provided to patients residing in a skilled nursing facility or in an assisted living facility. </li></ul><ul><li>When needed, we also provide short-term care in local hospitals. </li></ul>
  6. 6. Center for Compassionate Care “A Place for Healing” <ul><li>Reaches family and loved ones before and after hospice </li></ul><ul><li>Transitions Program </li></ul><ul><li>Perinatal Loss Support Program </li></ul><ul><li>“ Share the Care” </li></ul><ul><li>Community Programs </li></ul>
  7. 7. A Not-for-Profit Hospice <ul><li>Defines our mission and focus </li></ul><ul><li>Dollars are directed to patient care and not shareholders </li></ul><ul><li>Patient-centered, individualized care </li></ul><ul><li>A partner in the community </li></ul><ul><li>Meeting the needs of a diverse population </li></ul><ul><li>Charity care program – no patient is denied care due to an inability to pay </li></ul>
  8. 8. PR/Marketing Challenges <ul><li>Competitive environment – 17 hospices serving San Diego County with the same basic services </li></ul><ul><li>Limited budget </li></ul><ul><li>Difficult topic to discuss </li></ul><ul><li>Regulated by Medicare – guidelines dictate care </li></ul><ul><li>Myth that hospice means giving up </li></ul><ul><li>Older audience that are rarely online </li></ul>
  9. 9. Target Market <ul><li>Physicians, Skilled Nursing Facilities and Residential Care Facilities for the Elderly </li></ul><ul><li>Allied Health Professionals </li></ul><ul><li>Consumers </li></ul><ul><ul><ul><li>Adults aged 45+ </li></ul></ul></ul><ul><ul><ul><li>Seniors aged 65+ </li></ul></ul></ul><ul><li>Faith-based Communities </li></ul><ul><li>Donors </li></ul><ul><li>Volunteers </li></ul>
  10. 10. Current Outreach Tools <ul><li>News releases and feature stories </li></ul><ul><li>Touching Lives magazine </li></ul><ul><li>Marketing Specialists </li></ul><ul><li>Hospice Ambassador Program </li></ul><ul><li>Speakers’ Bureau </li></ul><ul><li>Direct mail </li></ul><ul><li>Community Liaisons </li></ul>
  11. 11. Goals for 2009 <ul><li>Increase hospice referrals </li></ul><ul><li>Increase donations from community members </li></ul><ul><li>Increase awareness of the services and program offered by the Center for Compassionate Care </li></ul><ul><li>Increase the number of volunteers trained </li></ul><ul><li>Be the most preferred hospice provider in northern San Diego County </li></ul>
  12. 12. (760) 737-2050 www.elizabethhopsice.org

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