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PK presentation

  1. 1. Top Picks for 2011
  2. 2. <ul><li>ANGELONIA: WOW color beats the heat. </li></ul><ul><li>Angelonia’s unique, dainty blooms are some of the toughest around. </li></ul><ul><li>Angelonia thrives in even the hottest weather, creating a mass of color. </li></ul><ul><li>Serena angelonia is one of your top picks for summer promotions. </li></ul>Serena ® Angelonia TIP: Great plant for “rookie” and casual gardeners! Serena Angelonia
  3. 3. <ul><li>BLACK PETUNIA </li></ul><ul><li>This NEW collection features never-seen-before colors. </li></ul><ul><li>Black Velvet: The world’s FIRST BLACK PETUNIA! </li></ul><ul><li>Phantom: Built-in contrast screams “BUY ME” in baskets and containers. </li></ul><ul><li>Pinstripe: OK – it’s purple… But the star pattern looks great in mixed containers and patio pots. </li></ul>Debonair Dusty Rose Petunia Phantom Petunia TIP: Promote unique colors by placing them in prime locations in your annuals department.
  4. 4. SIMPLY SALAD Alfresco Blend • Lettuces with arugula, endive and radicchio give a true Mediterranean flavor and feel. City Garden Blend • Lettuces that are easy on the palate – the most traditional mix. Global Gourmet Blend • Lettuces, Brassicas and Asian herbs make a nice mix of Asian flavors that can be used in a salad or as stir-fry. Debonair Dusty Rose Petunia Phantom Petunia Promotion idea #1: Cut & Come Again • Customers can harvest and make a salad; then do it again up to two or three more times! Promotion idea #2: Veggies on the Front Porch • Simply Salads are decorative, too! Suggest using them outside of the veggie garden. Promotion idea #3: Gourmet look for weekend parties! • Push them hard on Fridays for customers who entertain friends over the weekend.
  5. 5. Zahara ® Mix Zinnia <ul><li>ZAHARA ZINNIAS: BIGGER BLOOMS, BRIGHTER COLORS </li></ul><ul><li>20% bigger flowers that shout “Buy me!” </li></ul><ul><li>2010 All-America Selections award-winning Starlight Rose captures attention. </li></ul><ul><li>Vibrant six-color series sends customers straight to your register. </li></ul>Double Zahara™ Cherry & Fire Zinnia TIP: Promote their disease-tolerance and low-care personality.
  6. 6. <ul><li>BEGONIA DRAGON WING: Makes every gardener look like a pro! </li></ul><ul><li>Excellent in sun or shade. </li></ul><ul><li>Fast grower – 15 in. tall and 18 in. wide in one season </li></ul><ul><li>Extremely heat tolerant – even in Texas! </li></ul>TIP: Great plant for “rookie” and casual gardeners!
  7. 7. <ul><li>BEGONIA SHERBET BON BON: Vibrant colors and double blooms </li></ul><ul><li>Sherbet Bob Bon is STUNNING AT RETAIL! </li></ul><ul><li>Its upright habit is garden friendly. </li></ul><ul><li>Performs best in full shade. </li></ul>TIP: Sell the sizzle! A unique color for shade.
  8. 8. TIP: Patchworks make amazing hanging baskets. <ul><li>PATCHWORK IMPATIENS: Large blooms make high-impact displays. </li></ul><ul><li>Grow up to 16 in. tall and 14 in. wide. </li></ul><ul><li>Low-maintenance plants that bloom all season. </li></ul><ul><li>Excellent performance in shady baskets, mixed containers, planters and landscapes. </li></ul>
  9. 9. TIP: Great for “rookie” and casual gardeners! <ul><li>BEGONIA GRYPHON: Majestic beauty with strength and durability. </li></ul><ul><li>Versatile for INDOOR and outdoor use. </li></ul><ul><li>360-degree habit makes it an awesome combo thriller. </li></ul><ul><li>Grows 16 in. tall and 18 in. wide in one season. Promote alongside Dragon Wing! </li></ul>
  10. 10. <ul><li>PowWow ™ Wild Berry Echinacea: Flower power for every garden. </li></ul><ul><li>Echinacea is a “top five” perennial. </li></ul><ul><li>PowWow brings an abundance of flowers, drought tolerance and exceptional tidiness to the table. </li></ul><ul><li>2010 All-America Selections winner Wild Berry for its terrific, non-fading color show. </li></ul>PowWow ™ Wild Berry Echinacea
  11. 11. Wave ® Petunias Promotion – Retailers
  12. 12. Ultimate Wave Garden Center <ul><li>Merchandising tips </li></ul><ul><li>Do it yourself POP </li></ul><ul><li>Certified Wave Expert Program </li></ul><ul><li>Wave Aprons to identify Staff </li></ul><ul><li>Complete details on how to put on a Wave event at your store </li></ul><ul><li>All available online at: </li></ul><ul><li> </li></ul>
  13. 13. Wave ® Petunias Promotion – Consumers
  14. 14. Wave ® Promotion <ul><li>More than 40 million impressions were created in 2010. </li></ul><ul><li>You saw us: </li></ul><ul><ul><li>TV (US and Canada) </li></ul></ul><ul><ul><ul><li>DIY and HGTV </li></ul></ul></ul><ul><ul><li>Online (US and Canada) </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>How-To-Gardening </li></ul></ul></ul><ul><ul><ul><li>Interclick </li></ul></ul></ul><ul><ul><li>Print </li></ul></ul><ul><ul><ul><li>Better Homes & Gardens </li></ul></ul></ul>
  15. 15. New POP
  16. 16. A Deeper Look: The Wave Fan Club 18,000+ members and still growing Please Note: All Wave Fan Club survey information is confidential.
  17. 17. Who are our WFC Members? No surprise! It’s 83% women.
  18. 18. Who are our WFC Members? Wave Fan Club members are awesome customers!
  19. 19. If you could change one thing on Wave Petunias what would that be? <ul><li>“ Give me more Colors”. Over 50% said that they want more Wave colors to choose from. </li></ul>
  20. 20. If you could change one thing on the Wave Petunias what would it be? <ul><li>“ Availability of all varieties. Often I can't find the type I need for a certain space. Hard to find Tidal Waves.” </li></ul>TidalWave Silver
  21. 21. 2011 Program
  22. 22. Why Simply Beautiful? Exclusive to independent garden centers <ul><li>Trust Simply Beautiful to deliver the plants that keep customers coming back! </li></ul><ul><li>High-impact, big-color annuals </li></ul><ul><li>Upscale, identifiable package </li></ul><ul><li>Info-rich consumer support </li></ul>
  23. 23. Huge variety line-up selected for Texas Gardens. <ul><li>MiniFamous Calibrachoa </li></ul><ul><li>Juliet Diascia </li></ul><ul><li>Lucky Lantana </li></ul><ul><li>Fiesta Double Impatiens </li></ul><ul><li>Serenity Osteospermum </li></ul><ul><li>Colorcade Geranium </li></ul><ul><li>Dakota Gold Helenium </li></ul><ul><li>Abunda Bacopa </li></ul><ul><li>Madeira Argyranthemum </li></ul><ul><li>… and more! </li></ul>
  24. 24. Program Details <ul><li>Plant Program </li></ul><ul><li>Superior genetics! </li></ul><ul><li>Merchandising Program </li></ul><ul><li>Dressed to sell </li></ul><ul><li>Web Support </li></ul><ul><li>Follow-up marketing </li></ul><ul><li>National Marketing & Promotion </li></ul><ul><li>Reaches millions </li></ul>
  25. 25. Simply Beautiful POP <ul><li>Add bigger impact </li></ul><ul><li>to store displays! </li></ul><ul><li>16 x 30-in. poster </li></ul><ul><li>11 x 7-in. bench card </li></ul><ul><li>50-ft. bench tape </li></ul>
  26. 27. Introducing… Burpee Garden Coach! <ul><li>Burpee Home Gardens is the ONLY brand that will truly help consumers be successful </li></ul><ul><li>Help growers & retailers differentiate </li></ul><ul><li>Use it as a sales tool with customers </li></ul><ul><li>Consumers will learn about it on tags, pots & POP – all have been updated to promote Garden Coach </li></ul>
  27. 28. How Garden Coach works <ul><li>Text your zip code to 80998 </li></ul><ul><li>Get a message back with a link to sign up </li></ul><ul><li>Sign up </li></ul><ul><li>Get regular texts with links to more content throughout the gardening season </li></ul><ul><li>Get access to cool mobile tools </li></ul>It’s the only INTERACTIVE mobile tool out there that helps gardeners all season long
  28. 29. Burpee Garden Coach Signing Up <ul><li>Text your zip or postal code to 80998 </li></ul><ul><li>- 80998 in the “To” field </li></ul><ul><li>- Zip code in the message field </li></ul>
  29. 30. Burpee Garden Coach Signing Up <ul><li>Get a message back from the Garden Coach, inviting you to try the demo. </li></ul><ul><li>Click the link in the message. </li></ul>
  30. 31. Burpee Garden Coach Signing Up <ul><li>Now you’re on the Burpee Garden Coach mobile website! ( </li></ul><ul><li>To sign up: </li></ul><ul><li>Confirm your cell number </li></ul><ul><li>Enter your time zone & preferred time of day for messages </li></ul>
  31. 32. Burpee Garden Coach Signing Up <ul><li>Enter your first and last names </li></ul><ul><li>Confirm your zip/postal code </li></ul><ul><li>Enter and confirm a password </li></ul><ul><li>Click Sign Up </li></ul>
  32. 33. Burpee Garden Coach Signing Up <ul><li>You’ll get a thank you message for signing up. </li></ul><ul><li>Then you can add plants to your profile, or elect to do this later. </li></ul>
  33. 34. Top Picks for 2011 Bill Calkins [email_address] Question #1: • What is one promotional idea for selling SIMPLY SALAD in 2011? Question #2: • Name TWO of the three plants mentioned that are GREAT FOR “ROOKIE” AND CASUAL GARDENERS? Question #3: • How do your customers activate their BURPEE GARDEN COACH?