How to Establish Policies for
        Social Media


This is necessary even if social media is forbidden at your workplace...
Policies to Include in Your Manual

                        Blanket Social Media Policy
                                  ...
Identify and Avoid Inappropriate
            Behavior

                 Communication is Key
While Some Posts May be Inten...
Identify and Avoid Inappropriate
               Behavior

Obvious Inappropriate Behaviors are those that are already in yo...
Identify and Avoid Inappropriate
             Behavior

Less obvious--liking a page, a tweet or a post that is not in alig...
But What I Do On My Time is MY Business


You’re Absolutely Right.

But When You Post it on Your Blog, You Tube, Tweet It,...
Examples of Social Media Do’s and Don’ts
  Do follow company policy
  Do refer questions about the company to the appropri...
Examples of Social Media Do’s and Don’ts
  Don’t react emotionally
  Don’t insult anyone personally
  Don’t join every gro...
Damage Control
What is the worst possible scenario?
Respond Swiftly, Don’t React Hastily
Remove or rectify the situation a...
Do You Need to Be Facebook Police

Let’s hope we can all remember our job descriptions, right?
If we all do our jobs, and ...
Keep in Touch?



  Connect With Me!
   Beth Caldwell




                     11
Other Presentations from Beth Caldwell

  Are You Googleable?
  Social Networking For Business, Should You Be
  Linked In?...
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Suggested HR Policies for Social Networking

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Attn Human Resource Professionals: Do you have a policy in your manual about Social Networking? Here is my presentation from the Maryland State SHRM Conference. Enjoy!

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  • Suggested HR Policies for Social Networking

    1. 1. How to Establish Policies for Social Media This is necessary even if social media is forbidden at your workplace Be PRE-Pared instead of having to do a massive RE-Pair Clear communication of your company’s communication policies are never a bad idea Remind your staff that your purpose for being online is to: 1-Increase Sales 2-Retain Customers 3-Establish Yourself as a Leader in Your Industry Maryland SHRM 2010 State Conference
    2. 2. Policies to Include in Your Manual Blanket Social Media Policy or Very Detailed Media Policy Listing Your Policy on Each Type of Online Media • Blogging Disclosure: asking for your employees to disclose any/all blogs that they participate in outside of work. • Company Blog/Post Process: process to follow when blogging/posting on behalf of the company • Company Facebook Account Policy: rules for posting on the facebook account, and rules for commenting on the facebook account • Linked In Policy • Twitter Policy • Company Password Policy Maryland SHRM 2010 State Conference
    3. 3. Identify and Avoid Inappropriate Behavior Communication is Key While Some Posts May be Intentionally Negative, the Majority of Mistakes are just Poor Judgement Maryland SHRM 2010 State Conference
    4. 4. Identify and Avoid Inappropriate Behavior Obvious Inappropriate Behaviors are those that are already in your handbook. Would it be appropriate to criticize the choice of the newly board member over the PA System? Obvious--putting up your 30th anniversary photo at a swingers club, thanking your wife for the best anniversary gift ever. Obvious--taking a sick day and posting a photo of the fish you caught 4
    5. 5. Identify and Avoid Inappropriate Behavior Less obvious--liking a page, a tweet or a post that is not in alignment with company values Less obvious--recommending or reviewing a book on Amazon that would not align with company values Less obvious--working for Calvin Klein and purchasing a “knock off” handbag on ebay, then giving the seller a 5 star rating, which leads back to your company profile 5
    6. 6. But What I Do On My Time is MY Business You’re Absolutely Right. But When You Post it on Your Blog, You Tube, Tweet It, Text it and “Like It”, you have chosen to share it with the world 6
    7. 7. Examples of Social Media Do’s and Don’ts Do follow company policy Do refer questions about the company to the appropriate department Do remember our reason for an online presence Do remember that printed words are often hard to retrieve Do take the time to think before posting 7
    8. 8. Examples of Social Media Do’s and Don’ts Don’t react emotionally Don’t insult anyone personally Don’t join every group or connect with everyone who invites you Don’t avoid a negative situation, or hope that it will go away Don’t forget you are a part of a team! Maryland SHRM 2010 State Conference
    9. 9. Damage Control What is the worst possible scenario? Respond Swiftly, Don’t React Hastily Remove or rectify the situation as soon as possible Make a statement of your company policy and apologize if necessary Respond to the press with a prepared statement Do not allow the media to speculate Having a Plan WILL ALWAYS MAKE THESE SITUATIONS EASIER 9
    10. 10. Do You Need to Be Facebook Police Let’s hope we can all remember our job descriptions, right? If we all do our jobs, and we have a plan for those times that mistakes are occasionally made, we should avoid un-necessary police work and ingest less over the counter medicines! 10
    11. 11. Keep in Touch? Connect With Me! Beth Caldwell 11
    12. 12. Other Presentations from Beth Caldwell Are You Googleable? Social Networking For Business, Should You Be Linked In? Adding a Social Networking Plan to your HR Manual Leadership: Bringing Out the Best In Your Workforce Creating a Publicity Plan for Your Business Creating an Email Newsletter for Your Business You Don’t Need a Networking Group--It’s Time for a Mastermind www.IWishIdKnownThat.com 12

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