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Intro to 2.0 Technology

                                                         Bill Cava
                              ...
A little about me …




Copyright © 2009, Ektron Inc. All Rights Reserved
What is Social Software?




Copyright © 2009, Ektron Inc. All Rights Reserved
Web 2.0?




Copyright © 2009, Ektron Inc. All Rights Reserved
Copyright © 2009, Ektron Inc. All Rights Reserved
Do you know
                                                    what Web 2.0 is?




Copyright © 2009, Ektron Inc. All Rig...
Copyright © 2009, Ektron Inc. All Rights Reserved
“Web 2.0 is the move to the
 internet as platform, and an
 understanding of the rules for
 success on that new platform.”
...
Web 1.0              Web 2.0
                             Read Only              User Generated
                          ...
Web 2.0 - Communication Patterns


The Monolog

             Blogs - a soap box for expressing
             ones point of ...
Social networking


Not a new phenomenon

             Term was coined in the 1950s to
             describe something tha...
delicious.com




Copyright © 2009, Ektron Inc. All Rights Reserved
flickr.com




Copyright © 2009, Ektron Inc. All Rights Reserved
facebook.com




Copyright © 2009, Ektron Inc. All Rights Reserved
Do you know what
                                                    Enterprise 2.0 is?




Copyright © 2009, Ektron Inc. ...
What is Enterprise 2.0?



          “The use of emergent social
              software platforms by
          organizatio...
SLATES


Search                                              • Information needs to be discoverable


Links               ...
Strong & Weak Ties




Copyright © 2009, Ektron Inc. All Rights Reserved
Case Studies




Copyright © 2009, Ektron Inc. All Rights Reserved
“The biggest impediment to all-source
         analysis is human or systemic
       resistance to sharing information”

  ...
Intellipedia




         “It helps us capture knowledge and
            stand on the shoulders of giants”

              ...
Intellipedia

 Intellink Blogs

 TagConnect

 IntelDocs

 Gallery

 iVideo

 Syndication
Copyright © 2009, Ektron Inc. All...
Social networking + corporate intranets


    Letting employees interact with
    information colleagues naturally
    imp...
• 33% found menu navigation ineffective
                          • 50% found search to be ineffective


Copyright © 2009,...
30 years go




Copyright © 2009, Ektron Inc. All Rights Reserved
10 years ago




Copyright © 2009, Ektron Inc. All Rights Reserved
Today


Personal profiles

             Customized to provide
             all access in one spot
                      Do...
Today




Copyright © 2009, Ektron Inc. All Rights Reserved
Personal profiles

             Status updates on project
             progress
             Calendars show important
    ...
Collaboration


Moves discussions away from hallways,
water coolers and email

             Now can occur with colleagues
...
John Deere
• Communication
• Discovery
• User Driven
• Collaborative

Results
• Easier to manage
• Better usability
• Wisd...
Where do we go from here?




What are Activity Streams?

          LifeStreaming
                    Facebook NewsFeed
  ...
Bill Cava
twitter: @billcava
email: bill at cava dot us




Copyright © 2009, Ektron Inc. All Rights Reserved
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Intro To 20 Technology

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A presentation I gave at Social Technology & Social Learning workshop at Babson College for the ASTD & ISPI.

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Transcript of "Intro To 20 Technology"

  1. 1. Intro to 2.0 Technology Bill Cava CTO, ektron twitter / @billcava email / bill@cava.us Copyright © 2009, Ektron Inc. All Rights Reserved
  2. 2. A little about me … Copyright © 2009, Ektron Inc. All Rights Reserved
  3. 3. What is Social Software? Copyright © 2009, Ektron Inc. All Rights Reserved
  4. 4. Web 2.0? Copyright © 2009, Ektron Inc. All Rights Reserved
  5. 5. Copyright © 2009, Ektron Inc. All Rights Reserved
  6. 6. Do you know what Web 2.0 is? Copyright © 2009, Ektron Inc. All Rights Reserved
  7. 7. Copyright © 2009, Ektron Inc. All Rights Reserved
  8. 8. “Web 2.0 is the move to the internet as platform, and an understanding of the rules for success on that new platform.” “First among those rules is building applications that harness network effects to get better the more that people use them.” Copyright © 2009, Ektron Inc. All Rights Reserved
  9. 9. Web 1.0 Web 2.0 Read Only User Generated Eyeballs Hands Stickiness Syndication Editors Buzz Centralized Crowdsourcing Marketing in a Web 2.0 World - 04/2009 Copyright © 2009, Ektron Inc. All Rights Reserved
  10. 10. Web 2.0 - Communication Patterns The Monolog Blogs - a soap box for expressing ones point of view The Catalog Wikis – a store of information created by the community The Dialog Micro Blogging, Discussion Boards – channels to engage and interact Feedback Loop Ratings, Reviews, Comments, Flags, etc Copyright © 2009, Ektron Inc. All Rights Reserved
  11. 11. Social networking Not a new phenomenon Term was coined in the 1950s to describe something that occurs naturally Describes the natural interaction between people to find things and information People, places, things and information are connected via “friend of a friend of a friend” Copyright © 2009, Ektron Inc. All Rights Reserved
  12. 12. delicious.com Copyright © 2009, Ektron Inc. All Rights Reserved
  13. 13. flickr.com Copyright © 2009, Ektron Inc. All Rights Reserved
  14. 14. facebook.com Copyright © 2009, Ektron Inc. All Rights Reserved
  15. 15. Do you know what Enterprise 2.0 is? Copyright © 2009, Ektron Inc. All Rights Reserved
  16. 16. What is Enterprise 2.0? “The use of emergent social software platforms by organizations in pursuit of their goals” Prof. Andrew McAfee, Harvard Business School Copyright © 2009, Ektron Inc. All Rights Reserved
  17. 17. SLATES Search • Information needs to be discoverable Links • Outlines what’s important Authoring • Writing for a broad audience Tags • Light weight categorization Extensions • Recommendations Signals • Syndication Copyright © 2009, Ektron Inc. All Rights Reserved
  18. 18. Strong & Weak Ties Copyright © 2009, Ektron Inc. All Rights Reserved
  19. 19. Case Studies Copyright © 2009, Ektron Inc. All Rights Reserved
  20. 20. “The biggest impediment to all-source analysis is human or systemic resistance to sharing information” 9/11 Commission Report Copyright © 2009, Ektron Inc. All Rights Reserved
  21. 21. Intellipedia “It helps us capture knowledge and stand on the shoulders of giants” Sean Dennehy, Intellipedia Evangelist Copyright © 2009, Ektron Inc. All Rights Reserved
  22. 22. Intellipedia Intellink Blogs TagConnect IntelDocs Gallery iVideo Syndication Copyright © 2009, Ektron Inc. All Rights Reserved
  23. 23. Social networking + corporate intranets Letting employees interact with information colleagues naturally improves: Collaboration Communication Accountability Personalization Copyright © 2009, Ektron Inc. All Rights Reserved
  24. 24. • 33% found menu navigation ineffective • 50% found search to be ineffective Copyright © 2009, Ektron Inc. All Rights Reserved
  25. 25. 30 years go Copyright © 2009, Ektron Inc. All Rights Reserved
  26. 26. 10 years ago Copyright © 2009, Ektron Inc. All Rights Reserved
  27. 27. Today Personal profiles Customized to provide all access in one spot Documents Applications Colleagues Groups Copyright © 2009, Ektron Inc. All Rights Reserved
  28. 28. Today Copyright © 2009, Ektron Inc. All Rights Reserved
  29. 29. Personal profiles Status updates on project progress Calendars show important dates Group/project spaces Group updates are shared rogress can be tracked Forums to contribute ideas and assistance Copyright © 2009, Ektron Inc. All Rights Reserved
  30. 30. Collaboration Moves discussions away from hallways, water coolers and email Now can occur with colleagues who might not have been involved before Can comment and add input to works in progress Documents can be shared and worked on Creativity One idea can inspire other ideas Wider exposure to the project stakeholders Collaboration Networks “Collaboration Networks will be to Enterprises what Social Networks are to Consumers” – Padmasree Warrior, CTO Cisco Copyright © 2009, Ektron Inc. All Rights Reserved
  31. 31. John Deere • Communication • Discovery • User Driven • Collaborative Results • Easier to manage • Better usability • Wisdom of the crowds • Connected people Copyright © 2009, Ektron Inc. All Rights Reserved
  32. 32. Where do we go from here? What are Activity Streams? LifeStreaming Facebook NewsFeed Agregation FriendFeed Enterprise Activity Streams Live Status Report Copyright © 2009, Ektron Inc. All Rights Reserved
  33. 33. Bill Cava twitter: @billcava email: bill at cava dot us Copyright © 2009, Ektron Inc. All Rights Reserved
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