Intro To 20 Technology

“Web 2.0 is the move to the internet as platform, and an understanding of the rules for success on that new platform.” “First among those rules is building applications that harness network effects to get better the more that people use them.” Copyright © 2009, Ektron Inc. All Rights Reserved

Web 1.0 Web 2.0 Read Only User Generated Eyeballs Hands Stickiness Syndication Editors Buzz Centralized Crowdsourcing Marketing in a Web 2.0 World - 04/2009 Copyright © 2009, Ektron Inc. All Rights Reserved

Web 2.0 - Communication Patterns The Monolog Blogs - a soap box for expressing ones point of view The Catalog Wikis – a store of information created by the community The Dialog Micro Blogging, Discussion Boards – channels to engage and interact Feedback Loop Ratings, Reviews, Comments, Flags, etc Copyright © 2009, Ektron Inc. All Rights Reserved

Social networking Not a new phenomenon Term was coined in the 1950s to describe something that occurs naturally Describes the natural interaction between people to find things and information People, places, things and information are connected via “friend of a friend of a friend” Copyright © 2009, Ektron Inc. All Rights Reserved

What is Enterprise 2.0? “The use of emergent social software platforms by organizations in pursuit of their goals” Prof. Andrew McAfee, Harvard Business School Copyright © 2009, Ektron Inc. All Rights Reserved

SLATES Search • Information needs to be discoverable Links • Outlines what’s important Authoring • Writing for a broad audience Tags • Light weight categorization Extensions • Recommendations Signals • Syndication Copyright © 2009, Ektron Inc. All Rights Reserved

Social networking + corporate intranets Letting employees interact with information colleagues naturally improves: Collaboration Communication Accountability Personalization Copyright © 2009, Ektron Inc. All Rights Reserved

Personal profiles Status updates on project progress Calendars show important dates Group/project spaces Group updates are shared rogress can be tracked Forums to contribute ideas and assistance Copyright © 2009, Ektron Inc. All Rights Reserved

Collaboration Moves discussions away from hallways, water coolers and email Now can occur with colleagues who might not have been involved before Can comment and add input to works in progress Documents can be shared and worked on Creativity One idea can inspire other ideas Wider exposure to the project stakeholders Collaboration Networks “Collaboration Networks will be to Enterprises what Social Networks are to Consumers” – Padmasree Warrior, CTO Cisco Copyright © 2009, Ektron Inc. All Rights Reserved

John Deere • Communication • Discovery • User Driven • Collaborative Results • Easier to manage • Better usability • Wisdom of the crowds • Connected people Copyright © 2009, Ektron Inc. All Rights Reserved

Where do we go from here? What are Activity Streams? LifeStreaming Facebook NewsFeed Agregation FriendFeed Enterprise Activity Streams Live Status Report Copyright © 2009, Ektron Inc. All Rights Reserved

Intro To 20 Technology

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