Ben Bylsma  InDesign portfolio
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Ben Bylsma  InDesign portfolio Ben Bylsma InDesign portfolio Presentation Transcript

  • P o r t f o l i o Benjamin H. Bylsma
  • . go, IL Chica otel: ass H The C
  • : Chic ago, IL Park
  • Alley: Chicago, IL
  • Facebook for Business By Ben Bylsma (from a case study project). Businesses can set up a Facebook Page for a product or their entire business. This allows a business to network with customers and find new customers through these contacts. Pages al- low them to go beyond static communication with their customers and allow them to post up- dates on their wall for all of their customers to see. (Facebook, 2009) In a way this is market- ing and customer service all in one place. “You end up moving away from being an Internet marketer and go into almost customer service,” said Jim Glaub, creative director at Art Meets Commerce, a New York marketing firm. (New York Times, 2009) Facebook currently has 300 million people subscribed to it’s site, (Facebook, 2009) that is essentially the size of the United States population, so as a small or large business owner when you need the most cost effective advertising campaign, Facebook is an obvious choice. Face- book offers both a Cost Per Click (CPC) or Cost Per Impression (CPM) advertising model. Both start with a daily amount that you want to spend on advertisement, the minimum is 1$ From there you decide how much you want taken out of that daily amount, Facebook offers a recommended minimum depending on what your advertising. The higher the amount the more clicks or impressions and vice versa, the difference between the two is that CPC charges from your daily amount every time a person clicks on the advertisement where as CPM charges ev- ery time your advertisement is viewed. Facebook Advertisements also helps by narrowing
  • down your demographics so that your target market views your ads. (Facebook, 2009) Facebooks Connect allows viewers to share what they are doing on your site with their Face- book network of friends, essentially connecting your businesses site with their Facebook net- work. “We have seen a 99% increase in page views since implementing Facebook Connect.” Stated on the Facebook Connect overview from Lollapalooza. (Facebook, 2009) One of the highlights of this feature is that it allows access between a businesses site and Facebook with- out adding to the so called “social network fatigue” by bypassing registration. (Insidefacebook. com, 2009) is a good example of this; it allows you to login using your Facebook ID right from their site, from there you can share with your Facebook network of friends what you’ve been watching. (, 2009) Another good tool is the Facebook Share Application, which can help you Share content across networks. The Share tool allows for Friends to share your website with their friends with the click of a button. (Facebook, 2009)
  • Abandoned: Chicago, IL
  • How will you incorporate Facebook in your future ventures? Clara Shih, Author of ‘The Facebook Era’ stat- ed in a New York Times article some very helpful first questions to ask before settling down to start a Facebook page. “What is your basic objective? Is it getting more customers in the door? Building brand awareness? Creating a venue for customer support? Once you have set your goal, you can strategize accordingly.” (New York Times, 2009) I would use Facebook Pages for connecting with my customers in two specific ways, customer service and updates. Because the wall offers a valuable communications tool customer service is a natural result, instead of integrating these communications tools exclusively on my website my Facebook Page would give my business a great opportunity to communicate one on one with customers in an almost real-time setting. It’s better then e-mail be-
  • cause it’s easier and a little more public so an an- swered question to one customer might actually answer the same question for several customers. In- stead of sending out a mass e-mail newsletter, which becomes junk mail eventually, I would send out less e-mails and more news updates through my busi- nesses Facebook Page. This would also be integrat- ed with my website so that those non-Facebook cus- tomers would not be left in the dark. I would also utilize Facebook Ads to draw people to the business- es website. Facebook Ads will be a great resources when I don’t have a lot of money to put toward ad- vertising because I can put as little as a dollar a day and stop and start it whenever I need to. To further integrate Facebook with my website I would even- tually want to utilize their Connect feature so that I could expand my businesses connection with it’s customers.
  • S un over Rising Wolf M ountain: Montana Rising
  • Ascending the Mountain : Montana
  • The Receding Darkeness: MT
  • Dawn: MT
  • Storm: Montana
  • The Challenge: Montana
  • Pier: Mus kega n, MI
  • Lonely Tree: Grand Haven , MI
  • ON THE Move
  • Racer: Chicago, IL
  • Y B E Z A A The Crazybeard logo was designed R C R around the idea of making a symbol B E A D that could become iconic. The face Y was taken from an actual picture and R Est. 1983 graphically changed into a vector im- Z age. The inspiration came from a C R A cross between Starbuck and Burts Bees logo. O r 19 t d a e u o o r G Est. O
  • One of my earlier logo’s the Reel To Reel idea was less of a symbol and more word centered. It was designed for use in a local retail shop, built to express a light hearted feeling, like that of the entertainment media it R would sell. D 983 a r e G
  • Reference: Pattison, K. (November 11, 2009). How to Market Your Business With Facebook. Retrieved on November 16, 2009 from The New York Times Website: http:// Facebook Pages 2009. (March, 2009). Retrieved on November 16, 2009 from’s website: ProductGuide.pdf Ads: Glossary of Ad Terms. (n.d.). Retrieved on November 16, 2009 from’s website: Ads: What are Facebook Ads? (n.d.) Retrieved on November 16, 2009 from’s website: Facebook Connect. (n.d.) Retrieved on November 16, 2009 from’s website: Pickard, J. (February 3, 2009). What Does Facebook Connect Mean for Agencies? Retrieved on November 16, 2009 from’s website: Joost, Facbook. (n.d.) Retrieved on November 16, 2009 from’s website:
  • All photographs and artwork were created by Benjamin H. Bylsma using Adobe Illustrator, Photoshop and InDesign.