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Technological leaders & stylists in Germany 2010  A personal view on local characteristics, national culture, statistics, ...
www.flickr.com/photos/your_teacher/1482074083 In the next 60 minutes - I expect to… http://www.flickr.com/photos/aeioux/75...
1975: 1st time a global citizen 1996: 1st Web-Access 1997: 1st SMS sent 2004: 1st DSL-Flat 2005: 1st mobile WAP-Usage 2009...
www.flickr.com/photos/your_teacher/1482074083 Germany only is the 19th most innovative country in the world. German user a...
Germans love discounters. Mobile revenues per month & customer went down -30% to 17.5 EUR (Q2 2006 to Q2 2008). BILD mobil...
Saturated market. 3G subscribers make up only 10% of the market. www.flickr.com/photos/niko3518/520041949 www.flickr.com/p...
www.flickr.com/photos/barsvd www.flickr.com/photos/spitzgogo „ Don`t touch my fence or my car and let`s see how others use...
Germans are highly organized in 535.000 clubs (Vereinen - 50% nonprofit). TÜVs are testing and inspecting everything (e.g....
www.flickr.com/photos/30088662@N03/ Only 40% of households use WiFi at home (Spain 68%, France 67%) 17 public hotspots per...
Real digital natives were born in the years 1995-2009. The influences on style and technological innovations shift from th...
www.flickr.com/photos/stuckincustoms 39% of Germans have a  positive attitude towards  advertising on the mobile phone. Ge...
„ Mein Klub“ is installed on  48% of all German iPhones, but only 6% used m-web in Q1 ‘09. 70% of German mobile web traffi...
Mobile Trends by Deutsche-Startups (Innofact AG): 73% local information | 63% social networks / communities |56% geo-taggi...
Germany and Switzerland try to catch up in terms of online reach of communities. Brazil, Spain and Italy show the greatest...
Globally the relative increase of time spend in member communities is 38%. Except Brazil and the US all countries show str...
StudiVZ is the market leader with formats for young (schuelerVZ) and old (meinVZ). However the VZ-group falls behind in te...
Groundbreaking formular creates massive changes in stylists behaviours: Mobile + GPS + Social Communities + Unified Commun...
My view on early-adopters / tech leaders in Germany: 28-35 years old | well-educated, most of them with university degree ...
My view on movers and shakers (stylists) in Germany: Eye-catching | funny & entertaining | team player| active | public | ...
My predictions: Technological leaders and stylists in Germany will stay more risk-avers and critical than peers. In 2010 t...
Twitter:  www.twitter.com/bbweb  Blog: behrendt.blogspot.com Time for Q&As © Q & A s
BACKUP SLIDES
Multimedia devices with internet access will be everywhere…
Analysis of the terms used in social media conversations. Online Channels, newspapers and magazines are not so much associ...
SMS still the major use-case for mobile phone owners. Followed by Email and photography. Websites are only browsed by 24.8...
Only 5% want to start to use mobile internet in the next 6 months. 60% are not planning to use mobile internet.
71% think it is too expensive, 60% think it is too uncomfortable and too complicated.
However every third smartphone owner uses the mobile internet daily.
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Technological Leaders And Stylists In Germany 20091023

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This presentation expresses my personal view on early-adopters and opinion leaders in Germany regarding technological gadgets, mobile phones and social media. It highlights and aggregates the newest statistics and findings about the mobile phone usage in Germany. Please read the notes in the ppt with all references and sources. Some slides include my personal view on German culture and characteristics. In case, you are interested to invite me for a presentation at your company or event, please contact me via info@service-community.net.

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  • After you got all the information on Fioricet, another point on your agenda should be the price for it. http://www.fioricetsupply.com resolves this problem. Now you can make the decision to buy.
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  • Your opinion
  • My mobile phones so far: Nokia 7110, Nokia N70, Nokia 3200, Sony Ericsson Cybershot, Nokia E71, ipod touch
  • „ Germany is only the 19th most innovative country in the world.“: No. 19 – Germany Overall score: 1.12 Innovation inputs score: 1.05 Innovation performance score: 1.09 GDP (Purchasing Power Parity): $2.8 trillion Foreign Direct Investment: $1.4 trillion http://images.businessweek.com/ss/09/03/0312_innovative_countries/13.htm -------------------------------------------------------- „ In 2013 the German user acceptance of 3G or later technologies will reach UK or IT level.“: http://www.deloitte.com/assets/Dcom-Germany/Local Assets/Documents/de_TMT_R_Mobile_Internet_071008.pdf ------------------------------------------------------- „ Viewing mobile HULK Trailer (900kb) still costs between €9 to €18.“: acccording to Donata Hopfen and Michael Paustian of Axel Springer on Netbiscuits Partnerday (15th Oct 2009) € 9 at O2, €17,1 at T-Mobile & €18 at VF -------------------------------------------------------- 71% think it is too expensive, 60% think it is too uncomfortable and too complicated. see slide 27
  • http://www.slideshare.net/UweBaltner/xonio-prsentation-mobilfunk-und-handymarkt-200809-presentation
  • http://www.slideshare.net/IDATE/mobile-idate-2009-1004668 Insgesamt ist Deutschland mit 66,6 Millionen Handynutzern europaweit einer der größten adressierbaren Mobilmärkte in Europa. http://www.inside-handy.de/news/15413.html
  • Hall E.T. http://www.via-web.de/conceptualization-of-nature.html http://www.analytictech.com/mb021/cultural.htm A low context culture is one in which things are fully (though concisely) spelled out. Things are made explicit, and there is considerable dependence on what is actually said or written. Monochronic cultures like to do just one thing at a time. They value a certain orderliness and sense of there being an appropriate time and place for everything. They do not value interruptions. Most searched people in Germany 2008 according to google zeitgeist: http://www.google.com/intl/en/press/zeitgeist2008/#top britney spears heath ledger obama bushido gina lisa ed hardy madonna amy winehouse paul potts jessica alba
  • http://de.wikipedia.org/wiki/Verein http://en.wikipedia.org/wiki/T%C3%9CV 4 TÜVs ( Technical Inspection Associations): SÜD, NORD, Rheinland, Saarland . My experiences at ebay
  • BITKOM: 14.200 WLAN-Hotspots in Deutschland Nach Angaben des Branchenverbandes BITKOM sind in Deutschland derzeit rund 14.200 öffentliche WLAN-Hotspots im Einsatz. Das seien neun Prozent mehr als vor einem Jahr. Damit würden auf 100.000 Einwohner in Deutschland 17 öffentliche Hotspots kommen. Im internationalen Vergleich liegt Deutschland damit hinter der Schweiz (53 Hotspots auf 100.000 Einwohner), Großbritannien (48) sowie Schweden (38). „Internetnutzer wollen heute möglichst an jedem Ort ins Netz gehen können“, sagte BITKOM -Präsident Prof. August-Wilhelm Scheer. „Schnurlos-Technologien wie WLAN oder auch UMTS bieten einen bequemen, mobilen Online-Zugang.“ Grundlage der Angaben sei eine Erhebung der EU-Kommission. Danach liegt Deutschland auch bei der privaten Nutzung von WLAN für den Zugang zum Internet unter dem EU-Durchschnitt. So würden hier zu Lande 40 Prozent aller Haushalte mit Internetanschluss WLAN für den Zugang zum Netz nutzen. Die höchste Nutzungsrate gäbe es mit 68 Prozent in Spanien, gefolgt von Frankreich mit 67 Prozent und Belgien mit 53 Prozent. (mje) http://www.tecchannel.de/kommunikation/news/1771780/bitkom_14200_wlan_hotspots_in_deutschland/ http://www.mobile-zeitgeist.com/wp-content/uploads/mzSpecial_01-2009.pdf 30 Quelle: http://www.stroeer.de/Bluetooth-R-City- Netz.bluetooth-city-netz.0.html 31 Quelle: http://www.hotspot.de/ 32Quelle:http://www.tecchannel.de/kommunikation/news/177 1780/bitkom_14200_wlan_hotspots_in_deutschland/ 33 Quelle: http://businessvoip.tmcnet.com/topics/trends/articles/35606- study-bet-worldwide-wlan-bluetooth-chip-markets.htm 34 Quelle: http://www.broadcom.com/press/release.php?id=s358211&ind ustry_id=2 „ In Q1 2009 6 Mio Germans surfed the web with a mobile phone.“ "Mobile Media View" des Marktforschungsinstituts Nielsen Online: So haben im ersten Quartal 2009 rund sechs Millionen Bundesbürger ihr Mobiltelefon zum Surfen im Internet genutzt. Mit 70 Prozent war hierbei eine ausgeprägte Dominanz der männlichen Nutzer zu beobachten. Insgesamt ist Deutschland mit 66,6 Millionen Handynutzern europaweit einer der größten adressierbaren Mobilmärkte in Europa. http://www.inside-handy.de/news/15413.html
  • http://www.slideshare.net/IDATE/mobile-idate-2009-1004668
  • http://www.aeneasstrategy.nl/news.php?nieuwsid=4&PHPSESSID=0f6be521bab24ad462b68dbeb3023fb0 http://www.slideshare.net/AeneasStrategy/presentation-dmexco-as-24092009-02
  • "Mobile Media View" des Marktforschungsinstituts Nielsen Online: So haben im ersten Quartal 2009 rund sechs Millionen Bundesbürger ihr Mobiltelefon zum Surfen im Internet genutzt. Mit 70 Prozent war hierbei eine ausgeprägte Dominanz der männlichen Nutzer zu beobachten. Insgesamt ist Deutschland mit 66,6 Millionen Handynutzern europaweit einer der größten adressierbaren Mobilmärkte in Europa. http://www.inside-handy.de/news/15413.html Mein Klub and HULK acccording to Donata Hopfen and Michael Paustian of Axel Springer on Netbiscuits Partnerday (15th Oct 2009) Apothekenfinder: * Jan Gessenhardt from Aperto Move on Netbiscuits Partnerday (15th Oct 2009)
  • www.deutsche-startups.de / www.mobile-zeitgeist.com
  • http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf
  • http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf
  • www.ibusiness.de
  • Mobile Social Networking in Japan ~3x Greater (and Rising) than Desktop Social Networking per Mixi according to Morgan Stanley: Note: Mixi is one of Japan’s leading social networking sites on PC and mobile with 23MM registered users as of 5/09. It monetizes mobile usage via sales of avatars, customized homepages and other premium services. Source: Mixi, Naoshi Nema, Morgan Stanley Research. http://www.slideshare.net/techdude/economy-internet-trends-2009-from-morgan-stanley
  • Stefan Raab, Oliver Pocher, Basketball team captain, party crowd, blogger, bartender: http://www.mercurio-press.net/html/firma_full.php?owner_id=485&id=5862&mod=5
  • 84% want navigation on the mobile,61% want more infos about shops,mobile payment also needed,76% would by train/plane tickets #denkwerk 3 mobile use case clusters:ENTERTAINMENT (e.g. kill-time), SITUATIONAL HELPER (e.g. local),PROBLEM SOLVER (e.g. payment, tickets) #netbiscuitspartnerdays
  • http://www.w3b.org/nutzungsverhalten/mobiles-internet-nicht-attraktiv-genug.html
  • http://www.slideshare.net/techdude/economy-internet-trends-2009-from-morgan-stanley
  • http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf
  • http://www.w3b.org/nutzungsverhalten/mobiles-internet-nicht-attraktiv-genug.html
  • http://www.w3b.org/nutzungsverhalten/mobiles-internet-nicht-attraktiv-genug.html
  • http://www.w3b.org/nutzungsverhalten/mobiles-internet-nicht-attraktiv-genug.html
  • http://www.w3b.org/nutzungsverhalten/mobiles-internet-nicht-attraktiv-genug.html
  • Transcript of "Technological Leaders And Stylists In Germany 20091023"

    1. 1. Technological leaders & stylists in Germany 2010 A personal view on local characteristics, national culture, statistics, trends and myself… Björn Behrendt, CEO hiogi GmbH, 23rd October 2009 www.flickr.com/photos/vermininc www.flickr.com/photos/wolfgangstaudt/2828326514
    2. 2. www.flickr.com/photos/your_teacher/1482074083 In the next 60 minutes - I expect to… http://www.flickr.com/photos/aeioux/75337489/sizes/o/
    3. 3. 1975: 1st time a global citizen 1996: 1st Web-Access 1997: 1st SMS sent 2004: 1st DSL-Flat 2005: 1st mobile WAP-Usage 2009: 1st mobile VoIP-Call with Skype 2009: 1st mobiler QR / SMS Airline Check-in 2009: 1st time mac user
    4. 4. www.flickr.com/photos/your_teacher/1482074083 Germany only is the 19th most innovative country in the world. German user acceptance of 3G or later technologies will reach UK or IT level in 2013. Viewing mobile HULK Trailer (900kb) still costs between €9 to €18. Japan 3G penetration reaches 91% in 2009 vs. 39% in western Europe!
    5. 5. Germans love discounters. Mobile revenues per month & customer went down -30% to 17.5 EUR (Q2 2006 to Q2 2008). BILD mobile gets 39.9 mio PIs/m vs. 8 Mio for Kicker, 6.7 Mio for Spiegel or 3.5 Mio for Welt. www.flickr.com/photos/lauramary/581366642
    6. 6. Saturated market. 3G subscribers make up only 10% of the market. www.flickr.com/photos/niko3518/520041949 www.flickr.com/photos/dominic-hallau_de/179327128
    7. 7. www.flickr.com/photos/barsvd www.flickr.com/photos/spitzgogo „ Don`t touch my fence or my car and let`s see how others use new technologies first…“ Greately influenced by US and UK media (talentshows, soaps, movies…). Germany according to E.T. Hall: low context | monochronic | future-oriented | big bubble | time is limited | medium power distance | achievement-based, individualistic culture www.flickr.com/photos/29997533@N03/3096521016
    8. 8. Germans are highly organized in 535.000 clubs (Vereinen - 50% nonprofit). TÜVs are testing and inspecting everything (e.g. cars DEKRA, ISO, hired tests…). Stiftung Warentest is a must-read prior to purchase decision, lately subsidized by portals. Very critical tech press and TV coverage (Planetopia, Akte09, ARD Ratgeber…).
    9. 9. www.flickr.com/photos/30088662@N03/ Only 40% of households use WiFi at home (Spain 68%, France 67%) 17 public hotspots per 100k inhabitants (UK 48, Sweden 38) 96% have Bluetooth available on the phone, but only 30% are WiFi enabled. In Q1 2009 6 Mio Germans surfed the web with a mobile phone. www.flickr.com/photos/georgholzer/2920162844
    10. 10. Real digital natives were born in the years 1995-2009. The influences on style and technological innovations shift from the high-income users and young addicts to the early adopters among teenagers. Strong mouth-to-mouth effects and intense social media critism (#Jackwolfskin, #JAKO).
    11. 11. www.flickr.com/photos/stuckincustoms 39% of Germans have a positive attitude towards advertising on the mobile phone. Germans are best incenteviced by financial gains (free minutes, discounts, one off). 79% 76% 82% 62% 65% 53% 73% 39% Television Radio Press Cinema Outdoor Direct mail Internet Mobile = 32% = 59% = 34% = 74% = 68% = 77% = 58% = 70%
    12. 12. „ Mein Klub“ is installed on 48% of all German iPhones, but only 6% used m-web in Q1 ‘09. 70% of German mobile web traffic is generated by male users. Find a pharmacy finder 22833 usage: 12% use 22833.mobi | 16% iPhone App (€2.99) 31% fixed line call (69c/min) | 31% mobile call |10% SMS (69c/sms) www.flickr.com/photos/rene_berlin
    13. 13. Mobile Trends by Deutsche-Startups (Innofact AG): 73% local information | 63% social networks / communities |56% geo-tagging 49% general information | 34% mobile TV | 32% mobile shopping 30% gaming | 24% mobile banking www.flickr.com/photos/thomashawk/2514553707
    14. 14. Germany and Switzerland try to catch up in terms of online reach of communities. Brazil, Spain and Italy show the greatest reach.
    15. 15. Globally the relative increase of time spend in member communities is 38%. Except Brazil and the US all countries show strong growth rates.
    16. 16. StudiVZ is the market leader with formats for young (schuelerVZ) and old (meinVZ). However the VZ-group falls behind in terms of product usability and innovation. Facebook „exploded“ and shows the highest growth rates in recent month.
    17. 17. Groundbreaking formular creates massive changes in stylists behaviours: Mobile + GPS + Social Communities + Unified Communications + Multimedia www.flickr.com/photos/vermininc
    18. 18. My view on early-adopters / tech leaders in Germany: 28-35 years old | well-educated, most of them with university degree | bi-lingual | medium to high income | Following international media | traveling to US / UK| male | cost sensitive in terms of transaction costs | willing to spend money for gadgets | nerds oberholz3: http://www.flickr.com/photos/skellner/383035511
    19. 19. My view on movers and shakers (stylists) in Germany: Eye-catching | funny & entertaining | team player| active | public | profile on StudiVZ, Facebook, Linked-In, XING, Twitter | living in metropolitan areas like Berlin, Hamburg, Munich… | hate instransparency and they are loud | socially active | rich students | Yuppies www.flickr.com/photos/vermininc http:// http://www.flickr.com/photos/lvarone/3093163427 /
    20. 20. My predictions: Technological leaders and stylists in Germany will stay more risk-avers and critical than peers. In 2010 they will use ticketing, news, mail, IM, LBS / GPS, social networks, kill-time apps. Only in 2011 and beyond: mobile TV, Couponing, RFID, payment, E-Commerce, i-Home… www.flickr.com/photos/vermininc http:// http://www.flickr.com/photos/bexicle/3800329687/ /
    21. 21. Twitter: www.twitter.com/bbweb Blog: behrendt.blogspot.com Time for Q&As © Q & A s
    22. 22. BACKUP SLIDES
    23. 23. Multimedia devices with internet access will be everywhere…
    24. 24. Analysis of the terms used in social media conversations. Online Channels, newspapers and magazines are not so much associated with advertising.
    25. 25. SMS still the major use-case for mobile phone owners. Followed by Email and photography. Websites are only browsed by 24.8%, followed by games with 18.2%. 44% of German Internet User own a mobile device with internet access, 12% a smartphone.
    26. 26. Only 5% want to start to use mobile internet in the next 6 months. 60% are not planning to use mobile internet.
    27. 27. 71% think it is too expensive, 60% think it is too uncomfortable and too complicated.
    28. 28. However every third smartphone owner uses the mobile internet daily.
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