Hamilton Parker Presentation

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Hamilton Parker Presentation

  1. 1. Using Your Social Networks Effectively Barbara Burgie burgiemediafusion.com facebook.com/burgiemediafusion twitter.com/burgiemedia linkedin.com/company/burgie-mediafusion-llc
  2. 2. Current stats <ul><li>48% of adults (18+) are on Facebook </li></ul><ul><ul><li>16% of adults are updating their page at least once per day </li></ul></ul><ul><li>Average user has 130 friends </li></ul><ul><li>People spend over 700 billion minutes per month on Facebook </li></ul><ul><li>Average user is connected to 80 community pages, groups and events </li></ul><ul><li>Since social plug-ins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day </li></ul><ul><li>-facebook.com </li></ul>
  3. 3. Current stats <ul><li>LinkedIn Launched in May 2003 </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members and used actively by 69% of all Fortune 100 companies </li></ul><ul><li>Roughly one million new members join LinkedIn every week, at a rate equivalent to a professional joining the site faster than one member per second </li></ul><ul><li>There were nearly two billion people searches on LinkedIn in 2010 </li></ul><ul><li>72.1% of users are ages 25-52 </li></ul><ul><li>58.9%of users are men </li></ul><ul><li>As of January 2011, 47.2% of users were from the US (approx 47.9 million users) </li></ul><ul><li>-linkedin.com </li></ul>
  4. 4. Current stats <ul><li>Twitter has 105,779,710 registered users </li></ul><ul><ul><li>About 5% of Americans use Twitter </li></ul></ul><ul><li>New users are signing up at the rate of 300,000 per day </li></ul><ul><li>180 million unique visitors come to the site every month </li></ul><ul><li>75% of Twitter traffic comes from third party applications </li></ul><ul><li>Twitter users are, in total, tweeting an average of 55 million tweets a day. </li></ul><ul><li>Twitter itself has grown: in the past year alone, it has grown from 25 to 175 employees. </li></ul><ul><li>-huffingtonpost.com </li></ul>
  5. 5. Current stats <ul><li>Enough content is uploaded on YouTube each week to create 150,000+ full-length movies </li></ul><ul><li>More video is uploaded in 60 days than the 3 major US networks created in 60 years </li></ul><ul><li>The demographic is broad: 18-54 years old </li></ul><ul><li>YouTube reached over 700 billion playbacks in 2010 </li></ul><ul><li>-youtube.com </li></ul>
  6. 6. Why does social media work? <ul><li>Creates instant business versus instant branding </li></ul><ul><li>Friends, family, fans, connections, clients and prospects </li></ul><ul><li>Relationship building </li></ul><ul><li>Engage in the exchange of knowledge, ideas and opportunities </li></ul>
  7. 7. The importance of networking <ul><li>Listen more than you talk </li></ul><ul><li>Initiate conversations </li></ul><ul><li>Make referrals </li></ul><ul><ul><li>The close rate for a referral is 37%; what is you current close rate on leads? </li></ul></ul>Statistic comes from Syer Hospitality Group, Inc
  8. 8. When you network you should: <ul><li>Be positive </li></ul><ul><li>Offer referrals, helpful hints and tips to make life easier </li></ul><ul><li>Be sure to network with the right people </li></ul><ul><ul><li>Who is your target market? </li></ul></ul><ul><li>Follow-up </li></ul>
  9. 9. So what’s different in social networking? <ul><li>You are online </li></ul><ul><li>People cannot see you </li></ul><ul><li>The response time changes </li></ul><ul><li>It dramatically changes the impact of your website and the results in organic searches </li></ul>
  10. 11. How to set up a page - Link to Hamilton Parker company page - Personal versus professional - Clients versus friends - Content on your page
  11. 12. Company Guidelines and Policies
  12. 13. Your Profile <ul><li>Follow the policies </li></ul><ul><li>Customize your URL </li></ul><ul><li>Include your URL for LinkedIn within your email signature (Public Profile) </li></ul><ul><li>Have a professional photo </li></ul><ul><li>Be sure your profile headline brands you and what you do with Hamilton Parker </li></ul>
  13. 14. User protocol <ul><li>Invitation Etiquette </li></ul><ul><ul><li>Be sure to know who you are asking and who is asking you </li></ul></ul><ul><ul><ul><li>Users vary in their views on how well you must know someone before connection to him or her, but it’s inappropriate to send connection invitations to people who have never met you or heard of you, or had any linking to your existence </li></ul></ul></ul><ul><ul><ul><li>Allow LinkedIn to access your emails to connect you with current contacts </li></ul></ul></ul><ul><ul><li>Be personal in your messages, take time to make them remember </li></ul></ul><ul><ul><ul><li>Express your personal brand in the LinkedIn summary and public profile </li></ul></ul></ul><ul><ul><ul><li>Show who you are, what you do, and why its unique </li></ul></ul></ul>
  14. 15. Make your profile a PDF
  15. 16. Security settings
  16. 17. Security settings (con’t)
  17. 18. What to post <ul><li>Past Jobs </li></ul><ul><ul><li>List all your positions prior to Hamilton Parker </li></ul></ul>
  18. 19. What to post <ul><li>Join Groups </li></ul><ul><ul><li>Join the professional groups you are involved in </li></ul></ul>
  19. 20. What to post <ul><li>Start Discussions </li></ul>
  20. 21. Get recommendations
  21. 22. Get introduced
  22. 23. Get introduced (con’t) Include note for connection you have in common
  23. 24. Key applications Make sure your profile is in edit mode
  24. 25. Key applications: Events <ul><ul><li>See what events your entire professional network is attending and find events recommended to you based on your industry and job function </li></ul></ul>
  25. 26. Key applications: TripIt <ul><ul><li>See where your professional network will be traveling </li></ul></ul>
  26. 27. Key applications: Amazon List <ul><ul><li>See what your professional network is reading </li></ul></ul>
  27. 28. Key applications: Polls
  28. 29. Key applications: Huddle Workspaces <ul><li>Allows you to create different workspaces for different groups of connections </li></ul><ul><ul><li>-Work together with unlimited connections </li></ul></ul><ul><ul><li>-Exchange ideas, plans, and opinions using discussion forums </li></ul></ul>
  29. 30. Key applications: Behance Creative Portfolio
  30. 31. How to use these tools effectively
  31. 32. <ul><li>The W’s </li></ul><ul><ul><li>Why do the campaign? </li></ul></ul><ul><ul><li>Who is the target? </li></ul></ul><ul><ul><li>Who will be responsible for the campaign? </li></ul></ul><ul><ul><li>What do you want to say? </li></ul></ul><ul><ul><li>What do you want to learn? </li></ul></ul><ul><ul><li>What do you want the audience to do? </li></ul></ul><ul><ul><ul><li>Establish a key company contact to control and use staff to come up with content </li></ul></ul></ul>Create a plan
  32. 33. Campaign goal setting
  33. 34. Campaign goals: Target market <ul><ul><li>Define and gain two recommendations from target market </li></ul></ul><ul><ul><li>Join five new groups based on findings </li></ul></ul><ul><ul><li>Examples of target market: </li></ul></ul><ul><ul><ul><ul><li>Brick and stone </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Ceramic and porcelain tile </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Fireplaces </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Garage doors </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Landscape materials </li></ul></ul></ul></ul>
  34. 35. <ul><li>Add to Amazon book list </li></ul><ul><ul><ul><li>Ability to add books you want to read, have read or are reading </li></ul></ul></ul><ul><ul><li>- Give a brief synopsis of book and let people know what you thought; adds personality to profile </li></ul></ul>Campaign goals: Book list
  35. 36. <ul><li>Increase links by 15% </li></ul><ul><ul><li>- You can use the search engine to find people you already know on LinkedIn </li></ul></ul><ul><ul><li>- Utilize the list of recommendations LinkedIn offers on your homepage </li></ul></ul>Campaign goals: Links
  36. 37. <ul><li>Ask for three third party introductions </li></ul><ul><ul><li>- Be sure to include a note to your connection in common to thank them for the introduction </li></ul></ul>Campaign goals: Introductions
  37. 38. Campaign goals: Appointments <ul><li>Set three new appointments using LinkedIn </li></ul><ul><li>- TripIt </li></ul><ul><li>- Events </li></ul>
  38. 39. <ul><li>Ensure your profile links to the Hamilton Parker corporate page </li></ul><ul><ul><li>http://www.linkedin.com/company/1051552 </li></ul></ul>Campaign goals: Corporate page
  39. 40. <ul><li>Define and gain two recommendations from target markets </li></ul><ul><li>Join five new groups based on target market research </li></ul><ul><li>Add books to your Amazon reading list </li></ul><ul><li>Increase your links by 15% </li></ul><ul><li>Ask for three third party introductions </li></ul><ul><li>Set three new appointments using applications (TripIt, Events) </li></ul><ul><ul><li>Link your personal page to the Hamilton Parker corporate page linkedin.com/company/1051552) </li></ul></ul>Campaign goals: Wrap-up
  40. 41. Key to success? Content!
  41. 42. How to find content <ul><li>Google Reader </li></ul><ul><ul><li>If you are still reading blogs the old-fashioned way, by clicking from one page to the next, use Google Reader and your productivity will skyrocket </li></ul></ul>
  42. 43. <ul><li>Blogs </li></ul><ul><li>Key Sites </li></ul><ul><ul><li>As a blog publisher, it is a good idea to have your feeds in your Google Reader account. The reason is that if you have these here, there is a higher chance that other readers will find your feed to read your content. Have a variety of related blogs that you also follow and mark posts that you like in the reader. This will help people find your content, which they will most likely enjoy since it's relevant to the blogs they are already reading. </li></ul></ul>How to find content
  43. 44. Contact Information <ul><li>Barbara Burgie </li></ul><ul><li>[email_address] </li></ul><ul><li>614.273.0783 </li></ul><ul><li>burgiemediafusion.com </li></ul><ul><li>facebook.com/burgiemediafusion </li></ul><ul><li>twitter.com/burgiemedia </li></ul><ul><li>linkedin.com/company/burgie-mediafusion-llc </li></ul>Taylor Johnson [email_address] Office: 800.713.0445 ext. 2 Cell: 419.302.3786
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