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NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
NARI Social Media Presentation
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NARI Social Media Presentation

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  • 1. Introduction to Social Media and Social Networking
    Barbara Burgie
    burgiemediafusion.com
    facebook.com/burgiemediafusion
    twitter.com/burgiemedia
    linkedin.com/company/burgie-mediafusion-llc
  • 2. Current stats
    48% of adults (18+) are on Facebook
    • 16% of adults are updating their page at least once per day
    Average user has 130 friends
    People spend over 700 billion minutes per month on Facebook
    Average user is connected to 80 community pages, groups and events
    Since social plug-ins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
    -facebook.com
  • 3. Current stats
    Executives from all Fortune 500 companies are LinkedIn members
    Roughly one million new members join LinkedIn every week, at a rate equivalent to a professional joining the site faster than one member per second
    There were nearly two billion people searches on LinkedIn in 2010
    -linkedin.com
  • 4. Current stats
    Twitter has 105,779,710 registered users
    • About 5% of Americans use Twitter
    New users are signing up at the rate of 300,000 per day
    180 million unique visitors come to the site every month
    75% of Twitter traffic comes from third party applications
    Twitter users are, in total, tweeting an average of 55 million tweets a day.
    Twitter itself has grown: in the past year alone, it has grown from 25 to 175 employees.
    -huffingtonpost.com
  • 5. Current stats
    Enough content is uploaded on YouTube each week to create 150,000+ full-length movies
    More video is uploaded in 60 days than the 3 major US networks created in 60 years
    The demographic is broad: 18-54 years old
    YouTube reached over 700 billion playbacks in 2010
    -youtube.com
  • 6. Other important networks
    Every business owner (or manager) can setup a free account to post offers, photos and message her customers
    In the month of January, more than 45 million people visited Yelp
    Started in Columbus, OH in 1995
    Used to rate a company by type of work they've done, prices, professionalism and timeliness
    Businesses are rated on a 16 elements including an overview of complaints received and level of severity
  • 7. Why does social media work?
    Creates instant business versus instant branding
    Friends, family, fans, connections, clients and prospects
    Relationship building
  • 8. Burgie MediaFusion top social media picks
  • 9.
  • 10. Facebook: How to set up your account
    www.facebook.com
  • 11. Facebook: How to set up a page
    Fan/Business/Personal Page; which is right for you?
    • Personal versus professional
    • Clients versus friends
    • Content within your posting
  • 12. Facebook: “friend” versus “like”
  • 13. Facebook: User protocol
    Appeal to your audience
    Ask questions and have conversations
    Update with photos of people, videos and original content
    What is your corporate policy?
  • 14. Facebook: By the numbers
    What are the best times to post?
    • Early morning (7 a.m. EST)
    • 15. After work (5 p.m. EST)
    • 16. Late at night (11 p.m. EST)
    • 17. Thursday and Friday have 18% more engagement than other days of the week
    -mashable.com
  • 18. Facebook: Security settings
  • 19. Facebook: Security settings
    2
    1
    3
    4
  • 20. Facebook: Key applications
    Facebook Polls
    Facebook Questions
  • 21. Facebook: Key applications
    FacebookEvents
    FacebookMarketplace
  • 22.
  • 23. LinkedIn: How to set up your account
    www.linkedin.com
  • 24. LinkedIn: How to set up a page
    Creating your company page:
    • Personal versus professional
    • Clients versus friends
    • Content on your page
  • 25. LinkedIn: Why do you need a company page?
  • LinkedIn: User protocol
    • Invitation Etiquette
    • 28. Be sure to know who you are asking and who is asking you
    • 29. Users vary in their views on how well you must know someone before connection to him or her, but it’s inappropriate to send connection invitations to people who have never met you or heard of you, or had any linking to your existence
    • 30. Be personal in your messages
    • 31. Express your personal brand in the LinkedIn summary
    • 32. Show who you are, what you do, and why its unique
  • LinkedIn: Security settings
    1
    3
    2
    4
  • 33. LinkedIn: What to post
  • LinkedIn: What to post
  • LinkedIn: What to post
  • LinkedIn: What to post
  • LinkedIn: Key goals
    • Build relationships
    • 46. Keep up on position changes and people in the industry
    • 47. Get Recommendations
    • 48. The recommendations feature on LinkedIn can be a powerful way to show that your work has been endorsed by influential people
  • 49. Twitter: How to set up your account
    www.twitter.com
  • 50. Twitter: How to use your account
    • Be a follower first
    • 51. Don’t be afraid to take some risks and follow someone outside your immediate circle
    • 52. Be useful and not all about you
    • 53. Twitter should be a place where you want to share common interests and ask insightful questions and, ideally, read the interesting answers you get back
  • Twitter: User protocols
    • Retweet
    • 54. The retweet (or “RT”) allows Twitter users to share the best links, tweets, and gems they find from others using the service
    • 55. Retweeting someone else’s content is an act of kindness, and for the most part bloggers like to return such acts
  • Twitter: Stats
    • Be active!
    • 56. On an account level, 25% of Twitter accounts have no followers, and 40% have never sent out a single Tweet. Put in perspective: 30 million Twitter accounts have never been updated. Taken even farther, 80% of all Twitter users have sent out less than ten tweets- MAKE IT WORK!
    -RJMetrics
  • 57. Twitter: Security settings
  • 58.
  • 59. YouTube: How to set up your account
    Create username to go along with your company
    Customize your channel with background to match your other marketing and social media materials
  • 60. YouTube: Channel
  • 61. YouTube: Content ideas
    Video montage of project installation
    Project profile
    Staff interviews
    Show action pieces featuring product
    Don’t be boring! Have fun! Stay positive!
  • 62.
  • 63. HootSuite: How to set up your account
    www.hootsuite.com
  • 64. HootSuite: Cost
  • 65. HootSuite: What is it?
    A way to save your time and save your sanity
    Manage multiple social networks through one client
  • 66. HootSuite: Add networks
    1
    2
    4
    3
  • 67. HootSuite: How to post
  • 68. HootSuite: Your feed
  • 69. How to use these tools effectively
  • 70. Create a plan
    The W’s
    Why do the campaign?
    Who is the target?
    Who will be responsible for the campaign?
    What do you want to say?
    What do you want to learn?
    What do you want the audience to do?
    Establish a key company contact to control and use staff to come up with content
  • 71. Goal setting
  • 72. Impressions versus likes/friends/contacts
    Make them realistic and achievable
    Review them weekly
  • 73. Benchmarks
    Look at your first three months and review your trends
    See what gains response
    Create a way to track your ROI
  • 74. What should your plan look like?
  • 75. ROI versus ROE
    Key ways to begin tracking your ROI
    • Time you spent versus:
    Number of connections
    Number of responses
    Increase in web traffic
    • Other questions to ask:
    • 76. Are you reaching your target market?
    • 77. Are you achieving the goals you set?
    • 78. What other impacts have you seen?
    • 79. What do you need to change in your campaign?
  • Key to success? Content!
  • 80. How to find content
    Google Reader
    • If you are still reading blogs the old-fashioned way, by clicking from one page to the next, use Google Reader and your productivity will skyrocket
  • How to find content
    Blogs
    Key Sites
    • As a blog publisher, it is a good idea to have your feeds in your Google Reader account. The reason is that if you have these here, there is a higher chance that other readers will find your feed to read your content. Have a variety of related blogs that you also follow and mark posts that you like in the reader. This will help people find your content, which they will most likely enjoy since it's relevant to the blogs they are already reading.
  • What to post
    http://vimeo.com/335019
  • 81. Statistics and review
  • 82. Integration with HootSuite Analytics
  • 83. Integration with Google Analytics
    • Improve your website return on investment Increase conversions
    • 84. Find out where to focus time, money and energy
    • 85. Make more money on the web
  • Trends and other information you might want to know
  • 86. Phone applications and integrations
    More than 250 million active users are accessing Facebook through their mobile devices
    People that use Facebook on their mobile devices are twice as active as non-mobile users
    Of Twitter's active users, 37 percent use their phone to tweet
    YouTube mobile gets over 100 million views per day
    YouTube player is embedded across tens of millions of websites
  • 87. Quick codes
    87% of people are scanning QR Codes to get additional product information
    1,200% growth in the scanning of QR Codes over just the last six months of 2010
    Demographic is 35- 44
    -directmailman.com; mashable.com
  • 88. Contact Information
    Barbara Burgie
    barb@burgiemediafusion.com
    614.273.0783
    burgiemediafusion.com
    facebook.com/burgiemediafusion
    twitter.com/burgiemedia
    linkedin.com/company/burgie-mediafusion-llc
    Taylor Johnson
    taylor@burgiemediafusion.com
    Office: 800.713.0445 ext. 2
    Cell: 419.302.3786

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