Chicago2016: A New Media Olympics

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Chicago2016: A New Media Olympics - Presented at Chicago New Media Summit on September 16, 2008 by Mark Mitten, CBO Chicago2016 & Bill Bulman & Jim Marcus of Ogilvy Chicago

Chicago2016: A New Media Olympics - Presented at Chicago New Media Summit on September 16, 2008 by Mark Mitten, CBO Chicago2016 & Bill Bulman & Jim Marcus of Ogilvy Chicago

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  • 1. Title A New Media Olympics Chicago New Media Summit September, 16 2008 www.chicago2016.org
  • 2. Chicago’s Bid CHICAGONEWMEDIASUMMIT08 www.chicago2016.org
  • 3. Chicago’s Bid CHICAGONEWMEDIASUMMIT08 www.chicago2016.org
  • 4. Chicago’s Bid CHICAGONEWMEDIASUMMIT08 MOST WATCHED TV EVENT IN HISTORY 3,600 HOURS OF COVERAGE- MORE THAN ALL PREVIOUS OLYMPIC GAMES COMBINED TOTAL AVERAGE OLYMPIC MEDIA CONSUMPTION • TV- 92.9% • VOD- 0.1% • MOBILE- 0.5% • ONLINE- 7.0% (6,500,000 UNIQUE VISITORS) www.chicago2016.org
  • 5. Chicago’s Bid CHICAGONEWMEDIASUMMIT08 www.chicago2016.org
  • 6. Games In The Heart Of The City CHICAGONEWMEDIASUMMIT08 Games in the heart of the city. www.chicago2016.org
  • 7. The Bid’s Challenges in the Information Age CHICAGONEWMEDIASUMMIT08 Chicago is a different kind of city. A city made up of 77 diverse neighborhoods. Every nation and ethnicity is represented in Chicago www.chicago2016.org Credit: Flickr user nynyny
  • 8. The Bid’s Challenges in the Information Age CHICAGONEWMEDIASUMMIT08 The rest of the world doesn’t realize Chicago is unique and full of beautiful parks and amazing architecture and wonderful people. www.chicago2016.org Credit: Flickr user leastwanted, schlegl, iluvcocacola, clarbak, canadianlookin
  • 9. The Bid’s Challenges in the Information Age CHICAGONEWMEDIASUMMIT08 The Olympics in Chicago means Chicago’s flag would receive a fifth star. www.chicago2016.org Credit: Flickr user dce
  • 10. The Bid’s Challenges in the Information Age CHICAGONEWMEDIASUMMIT08 There is no way to express what Chicago is in a single unifying voice. www.chicago2016.org Credit: Flickr user churley
  • 11. Our Solution CHICAGONEWMEDIASUMMIT08 We decided to turn all the lights on and let the city speak for itself. www.chicago2016.org Credit: Flickr user kitseeburg
  • 12. Let People Come To Us Via Their Own Passions CHICAGONEWMEDIASUMMIT08 Whatever your passion is... We want to ignite that torch. www.chicago2016.org
  • 13. Let People Come To Us Via Their Own Passions CHICAGONEWMEDIASUMMIT08 Let Chicagoans tell the story of Why Chicago in their own words. www.chicago2016.org
  • 14. Let People Participate In Their Own Way CHICAGONEWMEDIASUMMIT08 We want to engage with people where they nest... So we have to be social platform agnostic. www.chicago2016.org
  • 15. Be Part Of The Conversation CHICAGONEWMEDIASUMMIT08 Conversations about Chicago’s bid are happening. We want to be part of it and make sure everyone knows the specifics of the bid. www.chicago2016.org
  • 16. Lighting The Torch of Youth CHICAGONEWMEDIASUMMIT08 We need to ignite the passions of youth. They are the creators of the future. www.chicago2016.org Credit: Flickr user Steve McCoy
  • 17. One Goal CHICAGONEWMEDIASUMMIT08 Show the world that Chicago is this amazing place for sport and creativity as well as create the 1st digital legacy for an Olympic bid. www.chicago2016.org Credit: Flickr user spudart
  • 18. Many Ways People Can Get Involved CHICAGONEWMEDIASUMMIT08 Visit Chicago2016.org and show your support by registering and creating a profile. Create a video for our Why Chicago contest. Join one of our Chicago2016 Facebook Groups www.facebook.com/chicago2016 Follow us on Twitter www.twitter.com/chi2016 Text 2016 to 362867 www.chicago2016.org
  • 19. The Problem To Solve CHICAGONEWMEDIASUMMIT08 The Problem To Solve is Engaging The Youth The Solution Is In This Room! Contact us at mmitten@chicago2016.org bill.bulman@ogilvy.com jim.marcus@ogilvy.com www.chicago2016.org
  • 20. How You Can Help CHICAGONEWMEDIASUMMIT08 www.chicago2016.org