Jan. 15: # 3 Post A Great Project on GlobalGiving


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  • Title: Who is benefiting, how are they benefiting and where are they?
  • May sound like no one’s donating, but not much longer for those who donate
  • May sound like no one’s donating, but not much longer for those who donate
  • Jan. 15: # 3 Post A Great Project on GlobalGiving

    1. 1. What makes a good project? <ul><li>Clear pictures of beneficiaries </li></ul><ul><li>Small project totals </li></ul><ul><li>Varied donation amounts </li></ul><ul><li>Specifics </li></ul><ul><li>Frequent Project Updates </li></ul>What do donors want to see?
    2. 2. How To Write Great Projects 1. Make the project title clear, concise, and descriptive Good Title: Restore eyesight to 500 Nepalese villagers Bad Title: Protect the CBB biosphere 2. Tell donors how they can help Three donation options less than $100 Provide a range—You never know! 3. Be the eyes for your potential donors 4. Have a clear, concise summary of your project 5. Make sure your project description is easy to understand 6. Set a realistic funding goal Pictures: Faces Choose main photo with care Appears on top of page & in search results Donors: Most important info on GG Clear description of project activities & the impact donations will have Donors respond to smaller goals ($3,000, $5,000, $10,000) If you get fully funded, you can always post another project(s)
    3. 3. Donors’ eyes go here first!
    4. 4. The median size of donation is $50. Givers want to see options above and below $50!
    5. 5. Donors’ eyes go here next!
    6. 6. GlobalGivers want to hear: what is your organization’s goal? a communications platform
    7. 7. Typical user behavior <ul><li>About ¾ are new to GlobalGiving </li></ul><ul><li>Average time spent on the site: 2-4 minutes </li></ul><ul><li>Use search and/or browse </li></ul>
    8. 8. Where does GG traffic come from? <ul><li>In mid Nov.- mid Dec. ’09: (~50,000 visits/week) </li></ul><ul><ul><li>Direct: 40-50% </li></ul></ul><ul><ul><li>Referral: 30-40% </li></ul></ul><ul><ul><ul><li>e.g. eBay ads, GirlEffect.org, affiliate program </li></ul></ul></ul><ul><ul><ul><li>Social media: $15k from Twitter one week </li></ul></ul></ul><ul><ul><li>SEO/SEM: 20-30% </li></ul></ul>
    9. 9. Project Updates <ul><li>NOT your typical reporting obligation </li></ul><ul><ul><li>Concise, personal, specific </li></ul></ul><ul><li>Sent to all of your donors </li></ul><ul><li>Posted to your project page </li></ul><ul><li>Required every 3 months </li></ul>
    10. 10. <ul><li>“ Project news” </li></ul><ul><li>Impact of donations </li></ul><ul><li>Progress since donation </li></ul><ul><li>Progress toward goals </li></ul>What makes a good project update? <ul><li>Encourages feedback </li></ul><ul><li>Pictures! </li></ul><ul><li>Beneficiary quote </li></ul><ul><li>A thank you </li></ul>All this engages donors & encourages repeat giving <ul><li>NOT one big ask </li></ul>
    11. 11. An exemplary project update “ The violence that has erupted in Kenya following the disputed Presidential Election has resulted in tragic loss of life and a massive problem of internal displacement. More than 250,000 innocent Kenyans have had to flee their homes - simply because of their tribal origins. All the Alive & Kicking balls that you are currently purchasing are being sent to the camps that have been set up to provide shelter for the displaced. Kenya Red Cross, who are overseeing the camps, have been given 200 balls so far, and 70 balls have been sent independently - 20 to a camp alongside Kibera in Nairobi, and 50 and a larger camp in Kitale. According to our friends at the Red Cross, until the balls arrived, there was little else for the children to do to help pass the long hours in their temporary homes. So thank you all for making this possible.” A donor’s comment: Martin, thank you SO much for providing this update. With the unrest you are experiencing, it is good to know both how the funds are being used and also that the soccer balls are making a truly tragic situation even a little bit better for the kids. Problem
    12. 12. Education success story: Anyango and Linet said: “Now fellow children don’t discriminate us, stigmatize us, and even shame us at school because we have friends who care for us and pray for us…they are the parents we have...We just know them as GlobalGiving friends…” Your quarterly updates help retain donors
    13. 13. Why update? <ul><li>Project updates go directly to donors </li></ul><ul><li>Opportunity for dialogue with donors </li></ul><ul><li>Repeat donations </li></ul><ul><li>Projects receive, on average, up to three times more in donations when they update regularly </li></ul><ul><li>Increase visibility! Higher placement in search results </li></ul><ul><li>Opportunity for special funding/challenges </li></ul><ul><li>GG Tweets some updates to our 12,000+ followers </li></ul>
    14. 15. Improve your search ranking <ul><li>Ranking based on: </li></ul><ul><li>40%: Time since your previous update </li></ul><ul><li>20%: # of donors </li></ul><ul><li>20%: $ raised </li></ul><ul><li>20%: Closeness to funding goal </li></ul><ul><li>How can you improve your project ranking? </li></ul><ul><li>Post project updates </li></ul><ul><li>Mobilize lots of people to donate. Encourage donors to give even small amounts (i.e. $10, $20) </li></ul><ul><li>Engage your donors. Maintaining previous donors and reaching out to a larger donor base will allow you to increase the overall amount fundraised </li></ul><ul><li>Use a realistic funding goal </li></ul>
    15. 16. <ul><li>Thank you! </li></ul><ul><li>Want to recommend other organizations to GlobalGiving? </li></ul><ul><li>www.globalgiving.org/open </li></ul><ul><li>Bill Brower </li></ul><ul><li>Field Program Officer </li></ul><ul><li>bbrower@globalgiving.org </li></ul><ul><li>Skype: wsbrower </li></ul><ul><li>Twitter: GlobillGiving </li></ul><ul><li>Cambodia mobile: 0978572895 </li></ul>
    16. 18. <ul><li>Examples of good comments; dialogue </li></ul>