Your SlideShare is downloading. ×
0
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mar 26 #2 Social Media, Gg Tools

623

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
623
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • update
  • Obama hesitant to use it at first, but the ease with which people adopted it and all the meaning it conveyed to them, changed his mind.
  • & comprehensive—he was everywhere in a COORDINATED manner
  • How GG allows you to do this—fundraisers, profiles, share on FB/Twitter, comments on proj. updates, pics on page, subscribe to updates
  • Easy to share on soc. Media sites
  • $310k in ‘09
  • update
  • How GG allows you to do this—fundraisers, profiles, share on FB/Twitter, comments on proj. updates, pics on page, subscribe to updates
  • Transcript

    • 1. Social media
    • 2. Why is Social Media Important to Your Organization? <ul><li>76% of givers are motivated by friends and family </li></ul>
    • 3.  
    • 4. A ‘blog’ is one of 200,000,000 conversations happening this minute!
    • 5. Posting and watching video. < 3 minutes!
    • 6. Spotlight on: Twitter <ul><li>http:// twitter.com </li></ul><ul><li>Micro-blogging platform </li></ul><ul><li>You send updates or “tweets” up to 140 characters </li></ul><ul><li>Your tweets are received by your followers – people who opt-in to receive your updates </li></ul><ul><li>You receive Tweets from people you are following </li></ul><ul><li>Unlike Facebook, following is not always reciprocal </li></ul><ul><li>Twitter is now the 2 nd most popular social network </li></ul><ul><li>You can Tweet from your phone </li></ul>
    • 7.  
    • 8.  
    • 9. Twitter is growing Growing internationally
    • 10. Twitter and GlobalGiving
    • 11. GlobalGiving Twitter Goals <ul><li>Develop community/network </li></ul><ul><li>Empower people to be ambassadors </li></ul><ul><li>Engage in conversation </li></ul><ul><li>Create content </li></ul><ul><li>Provide news </li></ul><ul><li>Promote GlobalGiving opportunities (donation, campaigns, Opens, partners, etc.) </li></ul>
    • 12. How to use Twitter <ul><li>Create searches </li></ul><ul><ul><li>Monitor the topics or people you’re interested in </li></ul></ul><ul><ul><li>Helps you join/find conversations </li></ul></ul><ul><ul><li>Helps you find the people in your space </li></ul></ul><ul><ul><li>Helps you gain legitimacy </li></ul></ul>
    • 13. How to use Twitter <ul><li>Hashtag (#) </li></ul><ul><ul><li>Dramatically increases your reach </li></ul></ul><ul><ul><li>Expands beyond your network </li></ul></ul><ul><ul><li>Includes you in the conversation </li></ul></ul><ul><ul><li>Search ahead if you’re unsure </li></ul></ul><ul><ul><li>Examples : </li></ul></ul><ul><ul><ul><li>Keywords: #charity #nonprofit #philanthropy </li></ul></ul></ul><ul><ul><ul><li>Locations: #kenya #dc #africa #india </li></ul></ul></ul><ul><ul><ul><li>Events: #ramadan #taiwanfloods #hyatt4good </li></ul></ul></ul><ul><ul><ul><li>Topics: #climate #olympics #coldplay </li></ul></ul></ul>
    • 14. TweetDeck
    • 15. Creating your Twitter community <ul><li>Start Following </li></ul><ul><ul><li>Your friends (people find by name) </li></ul></ul><ul><ul><li>People with common interests (people find by topic) </li></ul></ul><ul><li>Be followed </li></ul><ul><ul><li>People will follow you if you do these things: </li></ul></ul><ul><ul><ul><li>Be authentic </li></ul></ul></ul><ul><ul><ul><li>Tweet what you know </li></ul></ul></ul><ul><ul><ul><li>Fill out a profile </li></ul></ul></ul><ul><ul><ul><li>Don’t market or be “spammy” </li></ul></ul></ul>
    • 16. Twitter Speak <ul><li>How to communicate on twitter </li></ul><ul><li>Keep it to 140 characters (or 120 to be “Retweet-friendly”) </li></ul><ul><li>For long url’s make them shorter using bit.ly </li></ul><ul><ul><li>A url like this: http://www.who.int/topics/womens_health/en/ </li></ul></ul><ul><ul><li>Now looks like this: http://bit.ly/4msJC </li></ul></ul><ul><li>Twitter speak and common symbols </li></ul><ul><li>@ means you’re talking to or about someone </li></ul><ul><li># means you’re labeling something </li></ul><ul><li>RT means you’re Re-Tweeting something </li></ul><ul><li>via means you’re repeating a message that you read first from someone else </li></ul><ul><li>Direct message (DM) is a private message between 2 users </li></ul>
    • 17. Case Study iPad vs. iTampon
    • 18. Pass along
    • 19. Pass along  Donations
    • 20. Impact <ul><li>40 donations, $1,676 raised </li></ul><ul><ul><li>62% Twitter </li></ul></ul><ul><ul><li>38% Facebook </li></ul></ul><ul><li>“ ReTweet Reach”: 349,000 on 1/28 </li></ul><ul><li>“ Mentions Reach”: 357,000 on 1/28 </li></ul><ul><li>In recent weeks Twitter has been our #1 referrer </li></ul><ul><ul><li>35% of all referral traffic to the site </li></ul></ul><ul><ul><li>13% of all traffic to the site </li></ul></ul>
    • 21. <ul><li>Use for program goals </li></ul>Social Media
    • 22. <ul><li>Indian NGO publisher promoting </li></ul><ul><li>child literacy </li></ul><ul><li>Read about a group of kids in </li></ul><ul><li>Kolkata that went with a van full </li></ul><ul><li>of books to areas where the kids had no access to </li></ul><ul><li>books </li></ul><ul><li>Wanted to give the kids some Pratham books </li></ul><ul><li>No answer from the news agency so turned to social media </li></ul><ul><li>Tweet & Retweets </li></ul><ul><li>Within 24 hours they had names and contact info </li></ul><ul><li>Sending books </li></ul>Pratham Books Via Beth Kanter
    • 23. Example: How Obama became president through social media
    • 24. From this
    • 25. to this…
    • 26. A good message is simple, short, memorable , and even iconic CHANGE “ Yes we can”
    • 27. Your friends will be the first to adopt your message: my cause  our cause
    • 28. The Biggest Word Is You!
    • 29. A good message will spread. Source: David Wilcox, The Social Reporter
    • 30. Corporate = control = democracy + + Source: “What’s next in media: by Neil Perkin
    • 31. Your supporters need different messages and languages.
    • 32.  
    • 33. Where is this?
    • 34. Where is this? Hint: think strategically!
    • 35. Strategic thinking: In Germany there are ZERO voters… but they will be future allies.
    • 36. Not every message will applaud you. But if you talk openly about failure, most people will want to help you.
    • 37. Obama won through social media Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
    • 38. The whole idea is to be in the conversation : To raise your profile. To interact with people in your sector/region. Before you’re forced into it. So your communication isn’t only asking for $. 80/20
    • 39.  
    • 40. Make your message count (and spread)
    • 41. Engage people BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
    • 42. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
    • 43. Tools for donors to promote projects they love
    • 44.  
    • 45. Registries
    • 46. Registries allow people to endorse/advertise combinations of projects
    • 47. Gift Cards
    • 48. Fundraisers Allows any person to take control of fundraising for your project. Tools to integrate into Facebook and other social media.
    • 49. Widget
    • 50.  
    • 51. <ul><li>A year’s worth of donations in 1 check-out </li></ul><ul><li>Same donation benefits as a one-time donation </li></ul>Recurring Donations
    • 52.  
    • 53. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
    • 54. Resources <ul><li>Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change </li></ul><ul><li>*Beth Kanter: The queen of social media for non-profits </li></ul><ul><li>http://www.socializeyourcause.org/ </li></ul><ul><li>*”It’s your cause. Make it social.” </li></ul><ul><li>*blog, resources, useful Tweets </li></ul><ul><li>http://www.diosacommunications.com/ </li></ul><ul><li>*webinars and blog </li></ul><ul><li>http://www.futurefundraisingnow.com/ </li></ul><ul><li>*Focus on donors to raise funds effectively </li></ul><ul><li>http://www.globalgiving.org/toolkit-fundraising/ </li></ul><ul><li>http://www.globalgiving.org/toolkit-socialmedia/ </li></ul>
    • 55.  
    • 56. But it’s not who you think Medium age = 31
    • 57. GlobalGiving TweetCloud

    ×