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Social media
Why is Social Media Important to  Your  Organization? <ul><li>76% of givers are motivated by friends and family </li></ul>
 
A ‘blog’ is one of 200,000,000 conversations happening this minute!
Posting and watching video. < 3 minutes!
Spotlight on:  Twitter <ul><li>http:// twitter.com </li></ul><ul><li>Micro-blogging platform </li></ul><ul><li>You send up...
 
 
Twitter  is growing Growing internationally
Twitter and GlobalGiving
GlobalGiving Twitter Goals <ul><li>Develop community/network </li></ul><ul><li>Empower people to be ambassadors </li></ul>...
How to use Twitter <ul><li>Create searches </li></ul><ul><ul><li>Monitor the topics or people you’re interested in </li></...
How to use Twitter <ul><li>Hashtag (#) </li></ul><ul><ul><li>Dramatically increases your reach </li></ul></ul><ul><ul><li>...
TweetDeck
Creating your Twitter community <ul><li>Start Following </li></ul><ul><ul><li>Your friends (people find by name) </li></ul...
Twitter Speak <ul><li>How to communicate on twitter </li></ul><ul><li>Keep it to 140 characters (or 120 to be “Retweet-fri...
Case Study iPad  vs.  iTampon
Pass along
Pass along  Donations
Impact <ul><li>40 donations, $1,676 raised </li></ul><ul><ul><li>62% Twitter </li></ul></ul><ul><ul><li>38% Facebook </li>...
<ul><li>Use for program goals </li></ul>Social Media
<ul><li>Indian NGO publisher promoting  </li></ul><ul><li>child literacy </li></ul><ul><li>Read about a group of kids in  ...
Example: How Obama became president through social media
From  this
to this…
A good message is simple, short, memorable , and even  iconic CHANGE “ Yes we can”
Your friends will be the first to adopt your message: my cause     our cause
The  Biggest  Word Is  You!
A good message will spread. Source: David Wilcox, The Social Reporter
Corporate = control = democracy + + Source: “What’s next in media: by Neil Perkin
Your supporters need different messages and languages.
 
Where is this?
Where is this? Hint: think strategically!
Strategic thinking: In Germany there are  ZERO voters…  but they will be future allies.
Not every message will applaud you. But if you talk openly about failure, most people will want to help you.
Obama won through social media Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
The whole idea is to be  in the conversation : To raise your profile. To interact with people in your sector/region. Befor...
 
Make your message count (and spread)
Engage people BUILD  RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
BUILD  RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalG...
Tools for donors to promote projects they love
 
Registries
Registries allow people to endorse/advertise combinations of projects
Gift Cards
Fundraisers Allows any person to take control of fundraising for your project.  Tools to integrate into Facebook and other...
Widget
 
<ul><li>A year’s worth of donations in 1 check-out </li></ul><ul><li>Same donation benefits as a one-time donation  </li><...
 
BUILD  RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalG...
Resources <ul><li>Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change </li><...
 
But it’s not who you think Medium age = 31
GlobalGiving TweetCloud
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Mar 26 #2 Social Media, Gg Tools

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  • update
  • Obama hesitant to use it at first, but the ease with which people adopted it and all the meaning it conveyed to them, changed his mind.
  • &amp; comprehensive—he was everywhere in a COORDINATED manner
  • How GG allows you to do this—fundraisers, profiles, share on FB/Twitter, comments on proj. updates, pics on page, subscribe to updates
  • Easy to share on soc. Media sites
  • $310k in ‘09
  • update
  • How GG allows you to do this—fundraisers, profiles, share on FB/Twitter, comments on proj. updates, pics on page, subscribe to updates
  • Transcript of "Mar 26 #2 Social Media, Gg Tools"

    1. 1. Social media
    2. 2. Why is Social Media Important to Your Organization? <ul><li>76% of givers are motivated by friends and family </li></ul>
    3. 4. A ‘blog’ is one of 200,000,000 conversations happening this minute!
    4. 5. Posting and watching video. < 3 minutes!
    5. 6. Spotlight on: Twitter <ul><li>http:// twitter.com </li></ul><ul><li>Micro-blogging platform </li></ul><ul><li>You send updates or “tweets” up to 140 characters </li></ul><ul><li>Your tweets are received by your followers – people who opt-in to receive your updates </li></ul><ul><li>You receive Tweets from people you are following </li></ul><ul><li>Unlike Facebook, following is not always reciprocal </li></ul><ul><li>Twitter is now the 2 nd most popular social network </li></ul><ul><li>You can Tweet from your phone </li></ul>
    6. 9. Twitter is growing Growing internationally
    7. 10. Twitter and GlobalGiving
    8. 11. GlobalGiving Twitter Goals <ul><li>Develop community/network </li></ul><ul><li>Empower people to be ambassadors </li></ul><ul><li>Engage in conversation </li></ul><ul><li>Create content </li></ul><ul><li>Provide news </li></ul><ul><li>Promote GlobalGiving opportunities (donation, campaigns, Opens, partners, etc.) </li></ul>
    9. 12. How to use Twitter <ul><li>Create searches </li></ul><ul><ul><li>Monitor the topics or people you’re interested in </li></ul></ul><ul><ul><li>Helps you join/find conversations </li></ul></ul><ul><ul><li>Helps you find the people in your space </li></ul></ul><ul><ul><li>Helps you gain legitimacy </li></ul></ul>
    10. 13. How to use Twitter <ul><li>Hashtag (#) </li></ul><ul><ul><li>Dramatically increases your reach </li></ul></ul><ul><ul><li>Expands beyond your network </li></ul></ul><ul><ul><li>Includes you in the conversation </li></ul></ul><ul><ul><li>Search ahead if you’re unsure </li></ul></ul><ul><ul><li>Examples : </li></ul></ul><ul><ul><ul><li>Keywords: #charity #nonprofit #philanthropy </li></ul></ul></ul><ul><ul><ul><li>Locations: #kenya #dc #africa #india </li></ul></ul></ul><ul><ul><ul><li>Events: #ramadan #taiwanfloods #hyatt4good </li></ul></ul></ul><ul><ul><ul><li>Topics: #climate #olympics #coldplay </li></ul></ul></ul>
    11. 14. TweetDeck
    12. 15. Creating your Twitter community <ul><li>Start Following </li></ul><ul><ul><li>Your friends (people find by name) </li></ul></ul><ul><ul><li>People with common interests (people find by topic) </li></ul></ul><ul><li>Be followed </li></ul><ul><ul><li>People will follow you if you do these things: </li></ul></ul><ul><ul><ul><li>Be authentic </li></ul></ul></ul><ul><ul><ul><li>Tweet what you know </li></ul></ul></ul><ul><ul><ul><li>Fill out a profile </li></ul></ul></ul><ul><ul><ul><li>Don’t market or be “spammy” </li></ul></ul></ul>
    13. 16. Twitter Speak <ul><li>How to communicate on twitter </li></ul><ul><li>Keep it to 140 characters (or 120 to be “Retweet-friendly”) </li></ul><ul><li>For long url’s make them shorter using bit.ly </li></ul><ul><ul><li>A url like this: http://www.who.int/topics/womens_health/en/ </li></ul></ul><ul><ul><li>Now looks like this: http://bit.ly/4msJC </li></ul></ul><ul><li>Twitter speak and common symbols </li></ul><ul><li>@ means you’re talking to or about someone </li></ul><ul><li># means you’re labeling something </li></ul><ul><li>RT means you’re Re-Tweeting something </li></ul><ul><li>via means you’re repeating a message that you read first from someone else </li></ul><ul><li>Direct message (DM) is a private message between 2 users </li></ul>
    14. 17. Case Study iPad vs. iTampon
    15. 18. Pass along
    16. 19. Pass along  Donations
    17. 20. Impact <ul><li>40 donations, $1,676 raised </li></ul><ul><ul><li>62% Twitter </li></ul></ul><ul><ul><li>38% Facebook </li></ul></ul><ul><li>“ ReTweet Reach”: 349,000 on 1/28 </li></ul><ul><li>“ Mentions Reach”: 357,000 on 1/28 </li></ul><ul><li>In recent weeks Twitter has been our #1 referrer </li></ul><ul><ul><li>35% of all referral traffic to the site </li></ul></ul><ul><ul><li>13% of all traffic to the site </li></ul></ul>
    18. 21. <ul><li>Use for program goals </li></ul>Social Media
    19. 22. <ul><li>Indian NGO publisher promoting </li></ul><ul><li>child literacy </li></ul><ul><li>Read about a group of kids in </li></ul><ul><li>Kolkata that went with a van full </li></ul><ul><li>of books to areas where the kids had no access to </li></ul><ul><li>books </li></ul><ul><li>Wanted to give the kids some Pratham books </li></ul><ul><li>No answer from the news agency so turned to social media </li></ul><ul><li>Tweet & Retweets </li></ul><ul><li>Within 24 hours they had names and contact info </li></ul><ul><li>Sending books </li></ul>Pratham Books Via Beth Kanter
    20. 23. Example: How Obama became president through social media
    21. 24. From this
    22. 25. to this…
    23. 26. A good message is simple, short, memorable , and even iconic CHANGE “ Yes we can”
    24. 27. Your friends will be the first to adopt your message: my cause  our cause
    25. 28. The Biggest Word Is You!
    26. 29. A good message will spread. Source: David Wilcox, The Social Reporter
    27. 30. Corporate = control = democracy + + Source: “What’s next in media: by Neil Perkin
    28. 31. Your supporters need different messages and languages.
    29. 33. Where is this?
    30. 34. Where is this? Hint: think strategically!
    31. 35. Strategic thinking: In Germany there are ZERO voters… but they will be future allies.
    32. 36. Not every message will applaud you. But if you talk openly about failure, most people will want to help you.
    33. 37. Obama won through social media Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
    34. 38. The whole idea is to be in the conversation : To raise your profile. To interact with people in your sector/region. Before you’re forced into it. So your communication isn’t only asking for $. 80/20
    35. 40. Make your message count (and spread)
    36. 41. Engage people BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
    37. 42. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
    38. 43. Tools for donors to promote projects they love
    39. 45. Registries
    40. 46. Registries allow people to endorse/advertise combinations of projects
    41. 47. Gift Cards
    42. 48. Fundraisers Allows any person to take control of fundraising for your project. Tools to integrate into Facebook and other social media.
    43. 49. Widget
    44. 51. <ul><li>A year’s worth of donations in 1 check-out </li></ul><ul><li>Same donation benefits as a one-time donation </li></ul>Recurring Donations
    45. 53. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
    46. 54. Resources <ul><li>Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change </li></ul><ul><li>*Beth Kanter: The queen of social media for non-profits </li></ul><ul><li>http://www.socializeyourcause.org/ </li></ul><ul><li>*”It’s your cause. Make it social.” </li></ul><ul><li>*blog, resources, useful Tweets </li></ul><ul><li>http://www.diosacommunications.com/ </li></ul><ul><li>*webinars and blog </li></ul><ul><li>http://www.futurefundraisingnow.com/ </li></ul><ul><li>*Focus on donors to raise funds effectively </li></ul><ul><li>http://www.globalgiving.org/toolkit-fundraising/ </li></ul><ul><li>http://www.globalgiving.org/toolkit-socialmedia/ </li></ul>
    47. 56. But it’s not who you think Medium age = 31
    48. 57. GlobalGiving TweetCloud
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